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Influx Marketing Wins 2022 Award for Best Healthcare Provider Website

Martech Series

Influx wins the Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising for the Best Healthcare Provider Website in 2022. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. Marketing Technology News: Marketers’ Next Moves as the “User Experience” Dies Down.

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Aligning martech with your business strategy: Your blueprint for success

Martech

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

MarTech 95
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Invoca Announces New Capabilities to Help Brands Drive Customer Acquisition and Retention in a Challenging Economy

Martech Series

New conversation intelligence capabilities empower brands to drive more efficient marketing, faster revenue growth, and better customer experiences using the best of digital and human touch. This helps sales agents increase conversion rates and support agents more quickly resolve more customer issues.

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Amobee expands partnership with CPG analytics and intelligence provider

Martech

IRI, which also serves the OTC healthcare, financial services and media verticals, maintains a cloud-based repository of purchase, media, social, causal and loyalty data that can be leveraged to support personalized and relevant communications. Amobee will use this data as a cue to bid more aggressively on potential high value customers.

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XSELL Technologies Announces Partnership with Five9 to Deliver Results that Matter

Martech Series

XSELL Technologies, a leader in conversational AI for contact center agent optimization, announced that XSELL Agent Experience powered by VoiceStream is available on the Five9 CX Marketplace, empowering customers to amplify top performer outcomes across their contact centers.

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New Bluecore Benchmark Report Reveals that the Majority of Retailers’ Revenue Lies with Existing Shoppers

Martech Series

billion ecommerce campaigns sent by more than 400 retail brands in the past year, offers a clear view into how shoppers are engaging across their lifecycle and how individual campaigns can drive engagement and maximize conversions on ecommerce sites and email. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Retail 81
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Email outreach for marketers: Measuring and optimizing performance

Martech

Instead of providing your benefits, highlight your success with improved UI/UX, leading to a surge in visitor-to-subscriber conversions. For the Director of Marketing, this means higher conversions and a growing customer base. Such messaging aligns with their core objective: increasing conversions and growing their customer base.

Marketing 121