Audience Brand Awareness Healthcare MarTech 
Martech Series
JULY 26, 2022
The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. The company drove digital engagement to help healthcare professionals around the world deliver care to cancer patients in need. The company exceeded its audience attendee goals by 300%.
Clearcode
MARCH 17, 2023
Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.
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Clearcode
JANUARY 22, 2023
This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting. DCO tools, on the other hand, use ML and algorithms to tailor ads, test them on a smaller audience, and show ads with a high success rate.
Martech
FEBRUARY 5, 2024
and they are all super spammy feeling,” said Eric Dates, a veteran B2B marketer and a MarTech contributor. “The cost of the purchased lead isn’t just the cost from the lead broker,” said Natalie Jackson, Director of Demand Generation at CBIZ and a MarTech contributor. Get MarTech! appeared first on MarTech.
Single Grain
MAY 1, 2023
B2B companies must be transparent with their audience and explain ways they will assist their customers. Fourteen industries see over 50% of revenue from social sales , including the key B2B sectors of advertising, healthcare, software and logistics. But B2B marketers should tailor a Facebook strategy differently than in the past.
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