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AI-powered martech news and releases: December 5

Martech

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. (

MarTech 118
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How-to guide: Create a sustainable, high-performing SEO and content strategy

Martech

Marketers of all stripes know this, which may be why, on average, marketers are investing more resources into content and SEO in 2022. Fortunately, organic search leaves a data-rich trail that can be leveraged to support a sustainable, high-performing SEO and content strategy. Establish a baseline for website performance.

SEO 106
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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had. 3) Allocated the Budget to the Most Relevant Audiences.

Food 105
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SEO Strategies Based on Your Business’ Unique Competitive Advantages

Single Grain

With such a large influx of information on the web, the number of SEO agencies and consultants all around the globe has increased significantly, and so has the general savviness of the average business and their marketing departments. The 3 Pillars of SEO. Align Your SEO Strategy with What You Already Know.

SEO 98
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8 Tactics for an Effective YouTube Social Media Strategy

Ad Rants

For example, if you're running a restaurant business, posting about cryptocurrency isn't a good move simply because it's not relevant to your niche and audience. YouTube SEO is a search engine that allows users to search by keywords. Identify your target audience. Make sure to understand what your audience truly wants.

Media 253
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Where Does PR Fit Into Your Marketing Strategy?

Ad Rants

The content is highly linkable and SEO-driven, meaning audiences are more easily finding the content. When accomplished well, digital PR is a true blend of traditional PR along with content marketing and SEO. Deux, for example, a plant-based food company that creates better-for-you cookie dough, was established in 2020.

Marketing 201
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Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. They target niche audiences instead of mass audiences. Dive Deeper: How to Understand Searcher Intent and Use It to Boost SEO Rankings. Dive Deeper: SEO Keyword Research Made Easy in 2019. High focus.

SEO 92