Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable.

Audience 65

Audience Marketing Video Ads Entertainment 65

Digiday

NOVEMBER 20, 2022

Natalist has spent the last year focused on brand awareness and expanding its audience, according to Jenifer Dasho, Everly Health’s CMO and Natalist’s general manager. “TV, both digital and broadcast, was really about reach and expanding our audience,” Dasho said. Per Kantar, Natalist spent more than $1.3

Video Ads 65

Video Ads Brand Awareness Audience Entertainment 65

Digiday

MAY 1, 2023

This year’s Interactive Advertising Bureau’s four-day NewFronts kicked off yesterday with digital content platforms and publishers giving presentations to marketers touting new advertising offerings and slates of video shows. Ad spend in the U.S. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 68

Audience Entertainment Media Brand Awareness 68

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 66

Video Ads Demand Side Platform Impressions Brand Awareness 66

InMobi

SEPTEMBER 10, 2020

POPS , the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. The entertainment app, in partnership with InMobi, intends to help advertisers reach their audiences through an always-on device: the mobile and the most engaging ad format: video.

Pop-Up 52

Pop-Up Video Ads Entertainment Impressions 52

VideoWeek

JUNE 16, 2023

The founding members (including Vevo, Scripps and Chicken Soup for the Soul Entertainment) offer over 2,200 independent streaming touchpoints, according to the ISA. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads 52

Video Ads Retail Media Ad Tech 52

VideoWeek

APRIL 23, 2024

percent, revealing the appetite among advertisers to capitalise on growing engagement in online entertainment, and its associated digital ad formats. Just behind podcasts (+23 percent) and CTV, social video ad spend also climbed 20 percent YoY, with all three categories outperforming the wider digital ad market.

Cookies 59

Cookies Advertising Entertainment Retail 59

Digiday

JANUARY 29, 2023

The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If Another holding company investment exec added it’s common knowledge the cinema ad firms will be expecting to win more dollars — but it agreed won’t be an easy task.

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

VideoWeek

DECEMBER 8, 2023

” Barb Signs MetaBroadcast and Clearcast for Faster Audience Reporting Barb, the UK’s TV measurement body, has awarded three contracts for its audience measurement service. Led by former Audiences Director Neil Mortensen, the group will pool expertise from marketing, media research, analytics and data science.

Video Ads 52

Video Ads Media Ad Tech Agency 52

illumin

DECEMBER 1, 2023

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech Series

OCTOBER 20, 2022

Building on its mission to deliver immersive entertainment through cutting-edge smart TVs and ad-supported content, VIZIO’s adoption of SpringServe Tiles will bring sophistication, intelligence, and control to the management of content on the home screen. “We

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Digital Turbine

APRIL 10, 2023

Jumpstart your week here: Mobile games are our most popular form of kill-time entertainment. In fact, in-game ads might be the best way to reach your audience. So let’s debunk these myths and get brands and agencies to give in-game advertising a try: Myth #1: My audience doesn’t play games. seconds for social video ads.

Advertising 52

Advertising Video Ads Audience Entertainment 52

InMobi

DECEMBER 24, 2014

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Marketers will spend over $1.4

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

Monetize More

DECEMBER 29, 2022

The ad unit, the inventory on which it appears, and the interaction it receives are the fundamental elements of monetization. Video ad units generally result in larger audience engagement, such as more prolonged periods of time spent on a page, and thus fetch higher CPMs compared to generic display ads.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

InMobi

MAY 4, 2020

Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. In-app video advertising can truly captivate audiences at every stage of their journey. The top 5 categories saw over 100 percent growth in ad spends.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

Adtaxi

MARCH 22, 2022

Everywhere you look, video is an integral part of the user experience. Video is dynamic and entertaining, which makes it more compelling to watch and share with others. Advertisers hoping to meaningfully engage with their audience need video advertising. social network video ad spending will grow to $24.35

Advertising 72

Advertising Marketing Video Ads Audience 72

Digital Turbine

AUGUST 5, 2022

Hasbro is a global play and entertainment company committed to delivering immersive brand experiences for global audiences through consumer products. Known worldwide for its toys and games, entertainment, and gaming; Hasbro wanted to drive awareness around Nerf Elite 2.0 Eaglepoint across Belgium and the Netherlands.

Mobile Ads 52

Mobile Ads Entertainment Viewability Video Ads 52

Digital Turbine

APRIL 18, 2023

The primary usage of games is for passing time and entertainment. said their primary motivation for playing mobile games was just killing time or entertainment. Because mobile games are primarily used at times of boredom, their users are open to discovering new titles for those times they want to be entertained. and the U.S.)

Entertainment 52

Entertainment Mobile Ads Video Ads Audience 52

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Clearcode

AUGUST 13, 2023

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

AdvertiseMint

NOVEMBER 15, 2023

This enables a level of brand suitability that ensures advertisers’ messages are showcased alongside relevant content and within a context that resonates with their target audience. Here are the key ad formats that can be utilized within a TikTok Pulse campaign: 1.

Entertainment 52

Entertainment Audience Brand Awareness Fashion 52

InMobi

NOVEMBER 16, 2021

This article first appeared on The Drum RCTI+, the popular video and audio streaming app from Indonesia, has partnered with InMobi to monetize its video ad revenues while ensuring a non-intrusive content viewing experience. The engaging content on the app rakes in an impressive 80% video completion rate.

Entertainment 52

Entertainment Video Ads Impressions Audience 52

Martech Series

AUGUST 17, 2022

“While Mediaocean continues to invest in new capabilities for delivery and measurement in the CTV and video space, we are also deeply committed to advancing creative production and creative management capabilities as well,” said John Nardone, President of Mediaocean.

A/B Testing 87

A/B Testing Entertainment Video Ads MarTech 87

Digiday

JUNE 23, 2022

Advertisers are celebrating access to the TV screen — big and small — but they are also scrambling to create the ads they need to show up and compete for audience attention. TV ads often have very elegant voiceovers, background music, original scores and acting talent. That TV cycle is not the same as it is for display.”.

Marketing 68

Marketing Video Ads Rich Media Fashion 68

Monetize More

JANUARY 26, 2023

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

AdvertiseMint

AUGUST 13, 2023

TikTok is a vibrant social media platform that’s all about short-form videos. With its predominantly young user base, it’s become a hub for creative expression and entertainment. Types of TikTok ads TikTok offers various ad formats to advertisers. Read more: TikTok Spark Ads.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Martech Series

JUNE 10, 2022

ER VAST tags standardize content tag formats across numerous publishers, facilitating seamless and real-time delivery of a video ad to any screen size or device. This improves transparency, optimizes ad impressions, and ensures smooth video ad serving for content creators.

Advertising 72

Advertising Ad Server Video Ads Impressions 72

AdvertiseMint

AUGUST 20, 2023

TopView Ads: Imagine opening TikTok and being greeted by a full-screen video ad. That’s what a TopView ad is. Branded Effects: These ads allow brands to create their own augmented reality (AR) effects that users can apply to their videos. Some users are skeptical of ads.

Advertising 52

Advertising Ad Targeting Audience Video Ads 52

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB.

Retail 108

Retail Electronics Manufacturing MarTech 108

AdvertiseMint

DECEMBER 20, 2023

When your target audience takes the time to comment, it’s a sign they are engaged and want to participate in the conversation. But when they share your content, it extends your reach and gets your content in front of a broader audience. Design your ad : Move on to the Ad section. Utilize Facebook ads.

Conversion 52

Conversion Audience Entertainment Video Ads 52

MNTN

JUNE 26, 2023

Today, advertising teams of all sizes have the opportunity to reach their ideal audiences with entertaining video ads. Thanks to programmatic video advertising, small- to medium-sized businesses and agencies can maximize the performance marketing power of the living room screen, too.

Agency 52

Agency Conversion Rate Conversion Audience 52

Digiday

JULY 29, 2022

CTV advertisers face a different set of challenges than those in display channels, which is why many brands are looking for inventive ways to connect with TV audiences. ” The nature of CTV incentivizes brands to produce high-quality ads that engage audiences. Contextual engines will be vital to CTV success.

Marketing 68

Marketing Display Advertising Audience Video Ads 68

AdvertiseMint

SEPTEMBER 25, 2023

TikTok is a powerhouse for businesses looking to connect with their audience in a fun and engaging way. It involves creating fun videos, targeting specific viewers, using popular hashtags, and collaborating with influencers to connect with a broad audience. That’s a massive audience waiting to discover what you offer.

Marketing 52

Marketing Audience Pop-Up Entertainment 52

Digiday

JULY 31, 2022

Connected TV ad spend grew by 57% in 2021 to reach $15.2 billion this year, according to the Interactive Advertising Bureau’s 2021 Video Ad Spend and 2022 Outlook report. In the next two years, connected TV ad spend is expected to grow 118%. billion, a figure that will increase again to $21.2

Marketing 71

Marketing Entertainment Audience Video Ads 71

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. TikTok responded that the feature is not available to under 18s.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

MNTN

JULY 21, 2022

“Netflix has positioned a lower-cost ad-supported offering as a strategy to combat falling subscriber numbers. Meanwhile, Microsoft no longer operates a streaming platform upon which to sell video ads (R.I.P. have expressed interest in running ads on Netflix when the opportunity arises. To start, Microsoft owns LinkedIn.

Entertainment 98

Entertainment Retargeting Finance Advertising 98

Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52