Martech Series

JANUARY 8, 2023

Under the terms of the agreement, OMG will be able to combine audience data from Omnicom’s Omni marketing orchestration system with Albertsons Media Collective data – including near-real time data from more than 30 million consumers who shop at Albertsons every week – to buy CTV advertising directly within The Trade Desk platform.

Media 76

Media Retail eCommerce Electronics 76

Martech

JANUARY 5, 2024

Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! We’d like to know how it’s been for you. In your inbox.

Retail 99

Retail Media Cookies Electronics 99

Martech Series

SEPTEMBER 20, 2022

PIXELYNX , the music metaverse gaming platform founded by groundbreaking electronic musicians and technology visionaries Joel Zimmerman aka deadmau5 and Richie Hawtin aka Plastikman , announced today a partnership with Laylo , a creator messaging and CRM platform designed for drop notifications and fan engagement.

Electronics 82

Electronics MarTech Communications Audience 82

Martech Series

SEPTEMBER 29, 2022

In the future, ChainGuardians will also launch a new $100,000 grant opportunity in a different business sector, such as wine and spirits, toys, electronics and music. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Martech Series

JANUARY 26, 2023

What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.” link] The post Preciso Announces Integration With Shopify appeared first on MarTech Series. Founded in Italy by Piero Pavone, Preciso has expanded over the last few years and now has teams in 6 countries.

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. Audiences are moving to streaming services for traditional TV content like movies and sports. Get MarTech! This means that we have the number one addressable footprint in the U.S.” In your inbox.

Retail 107

Retail Electronics Manufacturing MarTech 107

Martech

NOVEMBER 10, 2023

With reach in the Americas, Europe, APAC, and China, it provides access to a very large, international audience. For huge industries ranging from food, to CPG, to retail, to consumer electronics we will see 33% plus of their budgets move this way over time and those are enormous categories.” Get MarTech! In your inbox.

Retail 105

Retail Electronics Media SEO 105

Martech Series

AUGUST 31, 2022

The evolving message is informed by contextual signals like day, time, programming type, programming genre, household-level audience information, inferred buyer journey stage, current weather and proximity to the nearest supporting retailer. Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz.

Retail 73

Retail Electronics MarTech ROI 73

Martech Series

SEPTEMBER 12, 2022

HARMAN, a wholly-owned subsidiary of Samsung Electronics Co., Metaverse – The Consumer Zeitgeist: The panel will address how brands are reaching Gen-Z audiences in the metaverse, and how the metaverse, NFTs and Web 3.0 The winner will be determined by live audience voting. The HARMAN-XTC Challenge finalists are: Chargd.

Electronics 88

Electronics Entertainment Communications MarTech 88

Martech Series

JANUARY 31, 2023

“It’s extremely helpful to know which post formats are generating the most engagement so that marketers can fully lean into the type of content that best resonates with their audience,” said Emplifi CMO Zarnaz Arlia. “To The data revealed that the most effective post times depend on audience demographics and the nature of the platform.

CPC 87

CPC Marketing Click Through Rate Electronics 87

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. If your audience doesn’t care about the content you deliver, they won’t be opening your emails very often.

Healthcare 116

Healthcare Marketing Cookies Electronics 116

Martech Series

FEBRUARY 23, 2023

“Retail media has the chance deliver consumer experiences that power full-funnel, AI-supported marketing, giving brands the opportunity to foster trust and connection with their audiences in an intimate environment,” says Abhay Singhal, Co-Founder of InMobi Group and CEO of InMobi Ads.

Retail 84

Retail eCommerce Electronics Brand Awareness 84

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.

Marketing 113

Marketing Audience Communications Electronics 113

Martech

FEBRUARY 4, 2022

That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. For starters, before you send emails you must ensure that your audience has given you Permission (P) to send emails to them.

Marketing 111

Marketing Audience MarTech Communications 111

Martech

DECEMBER 26, 2023

Each has its own target audience expertise and product preferences. Can your partners articulate the value of the product to the target audience, what the product can and cannot do, and explain that value proposition clearly and truthfully to the ICP? Get MarTech! Many of these partners have great stories to tell.

Marketing 109

Marketing Education Electronics Healthcare 109

Martech

JULY 20, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. As cannabis products become more widely used, these consumers can be messaged about packaged goods, consumer electronics, financial services or any other category. Kim Davis Editorial Director.

Electronics 111

Electronics MarTech Audience Ad Space 111

Martech Series

JULY 6, 2022

Brand marketing continues to experience huge shifts precipitated by the drastic changes in technology and electronic communication. How will this affect how marketers reach out to audiences and what are the new opportunities and new capabilities that marketers can take advantage of with Web 3 on the very near horizon? Which are these?

Marketing 118

Marketing Pop-Up Banner Electronics 118

Martech Series

JANUARY 27, 2023

Audience Insights Prevail Looking Ahead to 2023 Considering the 2022 findings, Klaviyo believes certain marketing strategies will be increasingly important in 2023. The post Klaviyo Releases Q4 2022 Business Trend Recap appeared first on MarTech Series.

eCommerce 89

eCommerce Retail Electronics Communications 89

Martech

OCTOBER 20, 2023

Gene De Libero’s martech journey has been a wild ride. And he’s a frequent contributor to MarTech. I have the same interfaces as they do, but I have an audience they don’t have. I was applying all that learning in martech and got a gig at NYU as an adjunct, developing their first digital marketing program.

Education 103

Education Agency Electronics MarTech 103

Martech Series

JULY 14, 2022

Electron microscopist turned sneaker artist, Vicky Vuong , layered warped Helvetica font onto a physical sneaker, creating a dynamic pattern that translates into three unique designs of varying rarity. .” Marketing Technology News: MarTech Interview with Jerry Luk, Co-Founder & President at Firework.

Electronics 85

Electronics MarTech Retail Audience 85

Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. To help out, we worked with agile expert and MarTech contributor Stacey Ackerman to develop an e-book guide so that you can lead your agile marketing team towards better agile marketing practices.

A/B Testing 101

A/B Testing Electronics GDPR MarTech 101

Martech Series

OCTOBER 19, 2022

Marketers can find similar audiences and access prospect email addresses to learn more about homes passed and understand households most likely to sign up for new broadband services. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Marketing 81

Marketing ROI Electronics Communications 81

Martech

OCTOBER 16, 2023

The order confirmation is like an electronic receipt, while the shipping confirmation confirms that your purchase is on its way. Every email automation will have different rules based on your products and audience. I could go into any meeting and be ready to report on performance, revenue, audience and more. In your inbox.

Marketing 133

Marketing eCommerce Shipping Conversion 133

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Get MarTech! Finish Thompson has plenty of room for future growth. In your inbox.

Manufacturing 75

Manufacturing SEO Communications Pharmaceuticals 75

Martech

JUNE 23, 2022

Having a deep understanding of your audience will make a difference in reaching and engaging them. Use products that employ automation to understand audience behavior and adapt in real-time to adjust to their search desires. Therefore, knowing your audience thoroughly is more important than ever.

Entertainment 81

Entertainment Audience Electronics Finance 81

Martech

JANUARY 25, 2022

As the Electronic Frontier Foundation has pointed out, fingerprinting techniques could be used to distinguish a user’s browser from the thousands of other users within the same cohort to establish a unique identifier for that browser. “We’re The difference between FLoC and Topics. Why we care. Additional reporting by Kim Davis.

Cookies 82

Cookies Electronics Advertising MarTech 82

Martech Series

FEBRUARY 9, 2023

Online events are more accessible to a wider audience, as all that is required is a device with internet connectivity. Types of Immersive Experiences: Here are some immersive experiences – These different forms of immersion offer unique benefits to businesses and audiences alike, providing a more engaging and memorable experience.

Electronics 85

Electronics Audience Entertainment Marketing 85

Clearcode

MARCH 23, 2023

Commerce media is an extension of retail media as it allows both retailers and their brand partners to reach audiences across the open web, not just on a retailer’s digital properties. Retail media allows retailers to monetize their first-party data and audiences and create a new revenue stream. million people.

Retail 59

Retail Media eCommerce Audience 59

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. It’s about keeping the focus around values and beliefs, and understanding your audience is really critical more so now than in the past,” Rowley said. “We

Food 111

Food A/B Testing Conversion Electronics 111

Martech Series

DECEMBER 23, 2022

Marketing Technology News: MarTech Interview with James Shears, Senior Vice President and General Manager at BLOCKBOARD. Start by making audience-friendly adjustments to your brand’s logo and social media profile photographs. Tell your audience that with a straightforward and powerful design.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Clearcode

FEBRUARY 26, 2023

Ad Insertion Ad Targeting Measurement Viewer Experience The Rise of Advertising in Video-Streaming Services Video advertising has always been seen as a premium medium as it allows brands to show engaging video ads to their target audience and allows publishers to receive a higher CPM compared to display ads.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Martech Series

JUNE 10, 2022

Prosper’s Model Factory is expanding their Retail Audience models on the AWS Marketplace to help brands meet this challenge. Brands can now control how they activate retail audiences and even enhance their own data using a virtual clean room at the Prosper Model Factory solution on AWS. Target Electronics Shopper. Costco Member.

Retail 90

Retail Electronics Cookies Audience 90

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Martech Series

JANUARY 20, 2023

500% increase) and that the number of text chats and electronic communications has doubled – all in the last few years. The post The Science of Customer Engagement: Interactive Transformation versus Digital Transformation appeared first on MarTech Series. Self – guided customer-driven experiences everywhere.

Communications 89

Communications Audience Electronics Marketing 89

Single Grain

APRIL 4, 2022

With data-driven analytics, your marketing team has a better understanding of: Targeting the right audience segment(s). Analytics companies use analytics software to better understand their audience and personalize the customer experience for informed decision-making. Key Services: Audience intelligence.

Agency 52

Agency Conversion Rate SEO ROI 52

Martech Series

AUGUST 23, 2022

Game Jolt announced its livestreaming feature that offers a user-friendly, interactive, versatile alternative to typical streaming services along with customizable stream setups, creative options for audience engagement and built-in moderation tools. Marketing Technology News: MarTech Interview With Dean Coclin, Sr.

Media 86

Media Pop-Up Electronics MarTech 86

Clearcode

JULY 3, 2022

Electronic Television. Another turning point in the history of television was the 10-day show of completely electronic televisions in 1934, which used a live camera. The 1990s, in particular, was an intensified period of transformation — households bought TV sets on a large scale, which for advertisers meant access to a wide audience.

Advertising 59

Advertising Electronics Audience Ad Server 59