Martech Series

AUGUST 23, 2022

Game Jolt announced its livestreaming feature that offers a user-friendly, interactive, versatile alternative to typical streaming services along with customizable stream setups, creative options for audience engagement and built-in moderation tools. Marketing Technology News: MarTech Interview With Dean Coclin, Sr. .

Media 86

Media Pop-Up Electronics MarTech 86

Martech Series

JULY 6, 2022

Brand marketing continues to experience huge shifts precipitated by the drastic changes in technology and electronic communication. How will this affect how marketers reach out to audiences and what are the new opportunities and new capabilities that marketers can take advantage of with Web 3 on the very near horizon? Which are these?

Marketing 118

Marketing Pop-Up Banner Electronics 118

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Finding and monetizing an audience willing to pay for access to content can also be a challenge. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Single Grain

APRIL 4, 2022

Marketing analytics is significantly becoming a vital element of the total marketing expenditure, growing its market share at an impressive rate: By 2031, the market valuation of digital analytics is expected to reach up to $27.2 Key Services: Audience intelligence. Using the right marketing channels to reach each segment.

Agency 52

Agency Conversion Rate SEO ROI 52

Single Grain

DECEMBER 6, 2019

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Voice shopping is set to jump to $40 billion in 2022 , up from $2 billion today.

Marketing 145

Marketing SEO Conversion Audience 145