Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. To help out, we worked with agile expert and MarTech contributor Stacey Ackerman to develop an e-book guide so that you can lead your agile marketing team towards better agile marketing practices.

A/B Testing 99

A/B Testing Electronics GDPR MarTech 99

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. We used more A/B testing to figure out how to respond best to customers.”. Who is the audience that Panasonic is trying to reach?

Food 108

Food A/B Testing Conversion Electronics 108

Martech Series

DECEMBER 23, 2022

Marketing Technology News: MarTech Interview with James Shears, Senior Vice President and General Manager at BLOCKBOARD. Start by making audience-friendly adjustments to your brand’s logo and social media profile photographs. Tell your audience that with a straightforward and powerful design.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Single Grain

APRIL 4, 2022

With data-driven analytics, your marketing team has a better understanding of: Targeting the right audience segment(s). Analytics companies use analytics software to better understand their audience and personalize the customer experience for informed decision-making. Key Services: Audience intelligence.

Agency 52

Agency Conversion Rate SEO ROI 52

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Opportunity to reach younger audiences. Moreover, the younger audience favors other methods of communication and prefers to deal with less touchpoints when engaging brands. What Is A/B SEO Testing?

Marketing 145

Marketing SEO Conversion Audience 145