Martech
MAY 21, 2024
Over-reliance on creative briefs Typically written by the person requesting work from creative teams, the creative brief was traditionally used in content marketing to ensure that the objective, target audience, key messages, tone and deliverables had been adequately thought through before an advertising campaign was launched.
Media Math
FEBRUARY 19, 2023
At Cannes Lions , Laure-Sarah Labrunie of Nestle Media shared that the CPG brand A/B-tested creatives with lower video resolution and monophonic sound, both of which yield lower carbon output. A large-budget US-based creative video shoot can produce emissions equivalent to over 200 tons of CO2, according to a study by 55.
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Martech
OCTOBER 28, 2021
DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. This will help build consumer trust and provide marketers with relevant first-party data. Read more here. DocuSign will be available in Salesforce’s Slack in 2022 . Conversely, 24% say that don’t plan to make any changes.
Martech
JULY 28, 2021
As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. We used more A/B testing to figure out how to respond best to customers.”. Who is the audience that Panasonic is trying to reach?
MNTN
MAY 16, 2023
Using a Product Comparison Tool Product comparison tools are useful for evaluating high-ticket items including vehicles, furniture, and electronics. How Connected TV Can Get the Ball Rolling Connected TV advertising can be a powerful tool to engage your audience at the information-gathering stage of a purchase.
MNTN
JANUARY 13, 2023
The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. A holiday sale?
Martech Series
DECEMBER 23, 2022
Start by making audience-friendly adjustments to your brand’s logo and social media profile photographs. Perhaps you want to highlight some exceptional seasonal products or provide some special holiday offers with your audience. Tell your audience that with a straightforward and powerful design.
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