Martech

OCTOBER 28, 2021

DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. This will help build consumer trust and provide marketers with relevant first-party data. Read more here. DocuSign will be available in Salesforce’s Slack in 2022 . Conversely, 24% say that don’t plan to make any changes.

A/B Testing 108

A/B Testing Electronics GDPR MarTech 108

Media Math

FEBRUARY 19, 2023

At Cannes Lions , Laure-Sarah Labrunie of Nestle Media shared that the CPG brand A/B-tested creatives with lower video resolution and monophonic sound, both of which yield lower carbon output. A large-budget US-based creative video shoot can produce emissions equivalent to over 200 tons of CO2, according to a study by 55.

Media 52

Media Viewability A/B Testing Electronics 52

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. We used more A/B testing to figure out how to respond best to customers.”. Virtual event, courtesy of Panasonic.

Food 114

Food A/B Testing Conversion Electronics 114

MNTN

MAY 16, 2023

Using a Product Comparison Tool Product comparison tools are useful for evaluating high-ticket items including vehicles, furniture, and electronics. You can also run A/B tests to see which campaigns are most successful. People also use these tools when they’re considering new software or looking for a new insurance company.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

MNTN

JANUARY 13, 2023

As the company plans its back-to-school campaign, the brand positioning aspect of their plan would tell them to focus on talking about protecting a student’s lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. Suddenly, they don’t just have a campaign–they have a powerful story to tell.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Martech Series

DECEMBER 23, 2022

This really is crucial during the Christmas season as many people use their cellphones, tablets, and other electronic devices for browsing and buying. Increase your website’s traffic now and do A/B tests to improve mobile conversion rates over the Christmas season. Make the use of Smartphones in a strong manner.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Single Grain

AUGUST 8, 2019

For example, I was looking at some electronics on Best Buy and later that day I was on another website. If this is your first time setting up a remarketing campaign, you may have to play with it with some A/B testing. Dive Deeper: How to Run A/B Tests that Actually Increase Conversions. Try Some A/B Testing.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108