Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. The subscription fee to watch ad-supported content is cheaper than the ad-free subscription fee.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Clearcode

JULY 3, 2022

Electronic Television. Another turning point in the history of television was the 10-day show of completely electronic televisions in 1934, which used a live camera. The 1990s, in particular, was an intensified period of transformation — households bought TV sets on a large scale, which for advertisers meant access to a wide audience.

Advertising 59

Advertising Electronics Audience Ad Server 59