Martech Series

FEBRUARY 3, 2023

VideoByte’s results-driven video ad serving technology and distinctive experiences on CTV and OTT strengthens Kargo’s mission to deliver deeper and differentiated interactions to audiences as they move between mobile, desktop and now connected televisions.

Ad Server 78

Ad Server MarTech Video Ads Advertising 78

Martech

FEBRUARY 7, 2024

.” IAB Privacy Sandbox assessment Dig deeper: Google is rolling out Topics-based tracking for Chrome Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Get MarTech! How has it been for you?

Cookies 111

Cookies Ad Server Ad Exchange Ad Inventory 111

Martech Series

NOVEMBER 1, 2022

Marketing Technology News: MarTech Interview with Lindsay (Boyajian) Hagan, VP – Marketing at Conductor. Works with third-party ad servers or if the DSP-hosted ad clicks through to a tracking server. (For Marketing Technology News: Solving First-Party Audience Expansion Using AI.

Conversion 81

Conversion Advertising Cookies Ad Server 81

Clearcode

AUGUST 4, 2022

Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website), typically via an ad server. . Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website and video-streaming service), typically via an ad server.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

Martech Series

JUNE 10, 2022

Due to the partnership, VlogBox is now capable of running ER VAST tags smoothly, which means the company and its publishers can use the tags via the applications or SDK in order to directly connect to specific advertisers that utilize ER as their primary ad server.

Advertising 72

Advertising Ad Server Video Ads Impressions 72

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech Series

AUGUST 12, 2022

Marketing Technology News: MarTech Interview With John McClung, Group Director at AdQuick. “By By making video-level data accessible, we create better viewing experiences for audiences, enhance publisher inventory and deliver high advertising outcomes in the ecosystem,” said Field Garthwaite, Co-Founder and CEO, of IRIS.TV. “As

Machine Learning 52

Machine Learning Ad Server ROI MarTech 52

Martech Series

NOVEMBER 20, 2022

DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. Other components are Ad Networks and Ad Exchanges. Before defining which programmatic deal type to use, Adello would have to define the ad campaign goal.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

JUNE 21, 2022

The Investment accompanies an expansion of the valuable partnership between a leading ad tech platform and a leading operating system and streaming platform to collectively offer a better advertising experience across CTV.

Ad Server 70

Ad Server Manufacturing Ad Tech MarTech 70

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. But at the same time, this channel was inaccessible for many brands — advertising costs were high and determining when (and even if) an ad would run was difficult, if not outright impossible. But a better ad-viewing experience could be on its way.

Advertising 97

Advertising Ad Server Manufacturing Brand Awareness 97

Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. An impact on a business like Facebook, which is consumed on iPhones by a huge segment of its audience, was widely predicted. Good morning, Marketers, and are you warming up the Schadenfreude ?

Video Ads 110

Video Ads SEO Ad Server Ad network 110

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. What Is Client-Side Ad Insertion (CSAI)? Once the ad has been displayed, the video player then resumes the video.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Martech

DECEMBER 30, 2021

In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. In the upcoming year, Open Real Time Bidding (oRTB) will gain momentum, as advertisers will be triggering more automatic bids to get even more relevant audiences for ads. “By

Advertising 116

Advertising Ad Server Audience MarTech 116

Clearcode

AUGUST 8, 2023

Anonymization is often used by AdTech platforms to: Perform statistical analysis Conduct basic audience segmentation Generate insights Encryption Encryption is a security measure that involves transforming data into a coded form — often referred to as ciphertext — that cannot be understood by anyone who doesn’t have the key to decode it.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Self-Serve Ad Platforms 6. Data Clean Rooms 3.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Clearcode

FEBRUARY 25, 2022

HbbTV applications utilize the Internet to display content like high-resolution images and text, and various mechanisms for audience interaction. HbbTV content, including ads, can be either related or independent to a broadcast and can transition between these models. The app confirms that the terminal can safely replace ads.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Ad Monsters

FEBRUARY 23, 2023

Many of the processes in current and long-standing ad ops workflows are heavily manual, like audience targeting, campaign set-up, optimization, and data analysis, to name a few. This doesn’t feel like it’s setting ad ops teams up for success. Let’s look at automation in the same light.

Ad Ops 79

Ad Ops Media Retail Machine Learning 79

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. The table below displays the main differences between the two platforms.

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Clearcode

MARCH 21, 2023

Here’s a step-by-step explanation of how an ad network works: An ad network partners with a vast number of publishers to provide advertisers with large amounts of inventory. Advertisers create campaigns using the ad network’s campaign management system. Who Can Benefit From Building an Ad Network?

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 67

Cookies Marketing Demand Side Platform Ad Server 67

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Ad exchanges and SSPs notify the DSP about available impressions.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale.

Ad Tech 68

Ad Tech Demand Side Platform Ad Server Food 68

Ad Ops Hero

MARCH 25, 2023

Your landing pages, which users will access through your ads. Templates for identifying audiences and targeting. Rotation of ads. Adding event tags to impressions & clicks, other platforms can keep track of data. This protects advertisers’ spend from ad fraud.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Kevel

JULY 13, 2022

In June, Kevel announced the acquisition of Velocidi, an audience segmentation and customer data platform. James sat down with Paulo Cunha, Velocidi's CEO, for a conversation about all things acquisition, the state of adtech and martech, and hopes for the future. JA: And we're here today because we've joined forces.

Conversion 52

Conversion Shipping Retail Machine Learning 52

Clearcode

JANUARY 22, 2023

The user would then be shown ads for these products as they browse different websites. DCO tools, on the other hand, use ML and algorithms to tailor ads, test them on a smaller audience, and show ads with a high success rate. Their engines produce and control the design versions of ads required for a DCO campaign.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Lemonads

JANUARY 3, 2021

The result is that they have way more opportunities to reach their target audience. Agencies The same can be said for ad agencies that want to offer their clients real-time bidding opportunities. No one could expect that one single platform could take over and offer a fully integrated system in and of itself.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Clearcode

JULY 3, 2022

The 1990s, in particular, was an intensified period of transformation — households bought TV sets on a large scale, which for advertisers meant access to a wide audience. At the same time, cable TV has experienced the phenomena of cord-cutting, which has resulted in smaller audiences for cable TV providers. Source: Statista.

Advertising 59

Advertising Electronics Audience Ad Server 59

Clearcode

MARCH 1, 2023

Watch this video , and other AdTech & MarTech videos, on Clearcode’s YouTube channel. We need to engage our audience with a digital world. Advertising in the metaverse is a new environment but there’s not a lot of audiences. Alexander Aleksashev-Arno : At the moment we have no metaverse.

Advertising 59

Advertising Communications Audience Ad Server 59

Brid.tv

OCTOBER 3, 2022

Well, the biggest reason is that video-sharing platforms like YouTube, Facebook, or Instagram, despite their massive audiences, come with many downsides for brands. Although B2C businesses could use them, B2B businesses will have a harder time finding an audience. Don’t underestimate the power of this feature.

Header Bidding 52

Header Bidding Video Ads Audience Communications 52

Martech

SEPTEMBER 30, 2021

Integrate with a variety of martech and ad tech software, including CRM, marketing automation, customer service software, ad servers, demand-side platforms and the like. Explore the platforms essential to predictive analytics and marketing attribution in the latest edition of this MarTech Intelligence Report.

Machine Learning 129

Machine Learning Marketing ROI Demand Side Platform 129

Martech

AUGUST 18, 2021

Brands willing to take more risk can rely on tools within their Ad Server or DSP that categorize and evaluate content for brand safety within some configurable thresholds.”. By being too cautions, however, they “severely limit their first-mover advantage on major new publishers”, losing opportunities to reach new audiences.

Ad Server 122

Ad Server Impressions Ad Exchange Banner 122