Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech Series

JANUARY 8, 2023

Under the terms of the agreement, OMG will be able to combine audience data from Omnicom’s Omni marketing orchestration system with Albertsons Media Collective data – including near-real time data from more than 30 million consumers who shop at Albertsons every week – to buy CTV advertising directly within The Trade Desk platform.

Media 76

Media Retail eCommerce Electronics 76

Martech

NOVEMBER 10, 2023

With reach in the Americas, Europe, APAC, and China, it provides access to a very large, international audience. For huge industries ranging from food, to CPG, to retail, to consumer electronics we will see 33% plus of their budgets move this way over time and those are enormous categories.” Get MarTech! In your inbox.

Retail 108

Retail Electronics Media SEO 108

Martech Series

AUGUST 31, 2022

By utilizing Aki’s personalization tactics on mobile, the Primal Kitchen brand has seen impressive results with past campaigns, including generating conversions at key retail partners. Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz.

Retail 73

Retail Electronics MarTech ROI 73

Martech

OCTOBER 20, 2023

Gene De Libero’s martech journey has been a wild ride. And he’s a frequent contributor to MarTech. I have the same interfaces as they do, but I have an audience they don’t have. I was applying all that learning in martech and got a gig at NYU as an adjunct, developing their first digital marketing program.

Education 107

Education Agency Electronics MarTech 107

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Martech Series

FEBRUARY 9, 2023

Online events that offered impressive immersive experiences: The ongoing global pandemic of 2020 also brought on many changes – many industries had to adapt their approach to events. Online events are more accessible to a wider audience, as all that is required is a device with internet connectivity.

Electronics 85

Electronics Audience Entertainment Marketing 85