Martech Series

NOVEMBER 18, 2022

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. The post Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul appeared first on MarTech Series. Now is the Time to Adopt.

eCommerce 111

eCommerce Retail ROI Brand Awareness 111

Martech

OCTOBER 23, 2024

And yet top senior executives across marketing, ecommerce, IT are struggling to rev their personalization engines, never mind scaling their personalization strategies. You never figured out how to measure success or what ROI looks like.

ROI 121

ROI A/B Testing Machine Learning Shipping 121

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. It requires upfront investment in brand and audience analysis, plus a robust messaging overhaul.

Education 113

Education Clickbait Communications Audience 113

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Large email lists might need the help of a third-party service to scrub your email list for you, much like you’d choose platforms for ecommerce selling to maximize your online sales.

ROI 98

ROI Marketing Conversion Rate Audience 98

Marketing Dive

JUNE 16, 2025

Using the data, advertisers can gain deeper audience insights, identify which products, creative and creators resonate most and build custom audiences. "By ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 © 2025 TechTarget, Inc.

Retail 98

Retail Cookies Agency ROI 98

Martech

JANUARY 22, 2025

A case study in real-time personalization Unilever saw “The Zeros” as a strong target audience for Ben & Jerry’s new ice cream flavors. 26x greater return than Foodpanda’s typical audience ROAS. “Their low cost per acquisition indicates that they found the right audience.”

Retail 109

Retail Food Cookies Banner 109

AdvertiseMint

JANUARY 2, 2025

In todays competitive ecommerce landscape, a typical Amazon advertising agency will leverage Amazon Sponsored Product ads effectively can make all the difference in driving sales. Regularly monitor and adjust campaigns to maintain or improve ROI and ad effectiveness. By refining these elements, you can enhance the impact of your ads.

A/B Testing 52

A/B Testing ROI eCommerce Ad Targeting 52

Marketing Dive

JUNE 12, 2025

About a third of the chain’s late-night audience and T-Pain’s fans identify as gamers, per data cited in release details. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec.

Entertainment 96

Entertainment ROI Agency Retail 96

Martech

JANUARY 8, 2025

Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. Tailoring reports to their audience is also essential. Start by answering a few key questions, such as: Who is the target audience?

CPA 109

CPA eCommerce Audience Conversion 109

Single Grain

JUNE 15, 2020

How a Brand Persona Plays Into Effective ROI. * 3) Allocated the Budget to the Most Relevant Audiences. In the case of TSF, there was no need to limit the age range of their audience. We also saw that there was no need to exclude men, as they make up 25% of their audience. SEO Keywords: Which Should You Focus On? *

Food 105

Food eCommerce Retargeting Conversion 105

Martech

JUNE 2, 2025

To make matters worse, 70% of marketers acknowledged that “measuring ROI on marketing activities and campaigns” posed a moderate or significant challenge. Dig deeper: Half of ecommerce brands lack the support to scale personalization effectively What does it cost to deliver one personalized email?

MarTech 75

MarTech ROI Conversion Rate eCommerce 75

Ad Rants

OCTOBER 24, 2022

But now, millennials comprise most of a B2B marketer's audience. Email videos result in skyrocketing CTRs, and B2B marketers have a high potential for maximizing ROI with high-quality production. Tutorials should be direct and dry--the goal is not to entertain, as your audience is here for a specific reason.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech

MARCH 12, 2025

They drain your resources, confuse your audience and deliver little real value. Higher ROI : Concentrating on high-impact automations allows for better use of time and resources, driving more revenue with less effort. But here’s a hard truth: most email automations are just noise.

Click Through Rate 111

Click Through Rate Non-Profit Impressions Conversion Rate 111

Single Grain

NOVEMBER 6, 2019

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Related Content: How to Use Big Data Analytics to Grow Your Marketing ROI. Let’s dive in. Get A Free Consultation. 3) Event Goal. User Loyalty.

ROI 96

ROI Marketing Conversion Rate Conversion 96

Marketing Dive

JUNE 5, 2025

A new analytics platform called TikTok Market Scope allows advertisers to better understand and activate audiences across every stage of the funnel. New features include expanded branding solutions, creative and artificial intelligence (AI) powered tools, automation features and search capabilities. ET Loyalty 2.0 © 2025 TechTarget, Inc.

Advertising 82

Advertising Cookies Ad Tech Retail 82

Marketing Dive

JUNE 5, 2025

Valentin Russanov) via Getty Images Dive Brief: WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences, according to information shared with Marketing Dive. WPP saw a Q1 2025 revenue of $4.3 billion (£3.2

Media 63

Media Cookies Agency Retail 63

Martech

JULY 16, 2024

Ultimately, the strategic use of member data allows you to boost incremental revenue by successfully upselling and cross-selling relevant products and services to an engaged audience. Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject.

ROI 110

ROI Fashion Marketing MarTech 110

Marketing Dive

JUNE 9, 2025

A separate campaign , “He Got Money,” focuses on fuel savings and is targeted at an African-American audience. The ad, which is targeted at an African-American audience, features Kathleen Bradley — best known as Mrs. Parker from the cult classic "Friday” — and is from Hyundai’s African American agency of record , Culture Brands. “‘He

Retail 91

Retail Agency ROI Ad Tech 91

Martech

MAY 12, 2025

Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience? Make necessary adjustments to their approach to ensure a strong ROI. Test new product rollouts, target audiences, regions, messaging, etc. Which product lines are landing the best and with whom?

Retail 104

Retail Affiliates ROI Advertising 104

Marketing Dive

JUNE 4, 2025

ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 24 JUN Conference | 3:30 a.m. By Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries.

Pop-Up 92

Pop-Up Retail Agency ROI 92

Martech

APRIL 10, 2025

AI-enhanced marketing for ecommerce ads. SparkToro Purpose: Audience research to improve social and content ROI. The content creation process starts long before you put pen to paper or text to web it begins with audience research. Dig deeper: Content atomization: Maximize ROI by repurposing your best ideas 6.

Marketing 120

Marketing SEO ROI Audience 120

Marketing Dive

JUNE 12, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m. © 2025 TechTarget, Inc. or its subsidiaries.

Food 82

Food Cookies Pop-Up ROI 82

Martech

DECEMBER 4, 2023

Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. Would it be worth it to use third-party data audience data for a holiday digital ad campaign?

Advertising 112

Advertising eCommerce ROI Audience 112

Digital Remedy

APRIL 10, 2025

With audiences shifting away from traditional cable and toward streaming services, advertisers and brands must rethink their strategies to maintain reach, engagement, and impact. Reaching Fragmented Audiences Across Screens With consumers streaming across Smart TVs, laptops, and mobile devices, traditional TV ads no longer guarantee reach.

Advertising 66

Advertising Brand Awareness Conversion Audience 66

Single Grain

JUNE 7, 2023

From planning a solid advertising strategy to creating attention-grabbing ads that your target audience won’t be able to resist, this post will address everything you need to know to build, execute and manage an ecommerce PPC campaign. Work With Us What Is PPC for Ecommerce? Because it’s effective, that’s why.

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

Digital Ad Blog

APRIL 26, 2023

Digital marketing is vital to any eCommerce store that wants to succeed in today’s competitive marketplace. We will explore critical digital marketing strategies that eCommerce stores should adopt to stay ahead of the competition. To succeed in social media marketing: Create a business strategy that goes well with your goals.

eCommerce 52

eCommerce SEO Marketing Brand Awareness 52

Single Grain

MAY 11, 2022

That’s where an ecommerce consulting agency demonstrates its exceptional value. TABLE OF CONTENTS: ↓ What Is an Ecommerce Consulting Agency? The Benefits of Hiring an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency.

eCommerce 52

eCommerce Agency Conversion Rate Conversion 52

Martech

FEBRUARY 11, 2025

Here are three ways you can check yourself to be sure you’re operating above board with your subscribers and customers: Align the biases you choose with genuine audience needs. ” Reason : Direct focus on results, optimization and achieving better ROI. Keep the focus on adding value as you guide and encourage engagement.

A/B Testing 119

A/B Testing Clickbait Conversion Impressions 119

Marketing Dive

JUNE 16, 2025

It helps brands build more complete audience profiles, extend reach and resolve identities in a fragmented ecosystem—especially as traditional identifiers like third-party cookies decline in relevance. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m.

Retail 59

Retail Ad Tech ROI Agency 59

Martech

NOVEMBER 29, 2022

Reach audiences not found/hard to find elsewhere (42%). Provides an additional ecommerce channel (34%). It’s a good fit for our audience (28%) It’s a good fit for our brand (27%). It’s not a good fit for our audience (37%). Ability to deliver ROI/business objectives is unclear (32%). Boost brand perception (46%).

Marketing 117

Marketing Brand Awareness eCommerce ROI 117

Single Grain

FEBRUARY 22, 2024

But it’s not just about being present on these platforms, it’s about optimizing your ecommerce marketing strategy to get the edge over the competition. If you want to build an ecommerce empire, your ecommerce marketing strategy is going to be the cornerstone of that growth. Let’s explore these components further.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Martech Series

JANUARY 8, 2023

and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc.

Media 97

Media Retail eCommerce Electronics 97

Marketing Dive

JUNE 9, 2025

ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 24 JUN Conference | 3:30 a.m. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies 79

Cookies Retail Agency ROI 79

illumin

MAY 15, 2025

A huge space calls for smarter audience targeting Home and garden can be quite a broad and huge category, as it covers various market segments. That said, it can create huge opportunities for your business to target various audiences. You must think outside the box in terms of selecting the right audience.

Advertising 97

Advertising Marketing Retail Audience 97

Martech

DECEMBER 30, 2022

Experience, Ecommerce and Transformation. Retail media is becoming more powerful and reaping the benefits with all the changes to the cookieless Internet impacting social platforms and a number of big tech companies,” said Rachel Tipograph, founder and CEO of ecommerce platform MikMak. Digital media and advertising.

Retail 117

Retail Media eCommerce MarTech 117

Marketing Dive

JUNE 12, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m. By Chris Kelly • April 24, 2024 Latest in Creative E.l.f.

Cookies 65

Cookies ROI Retail Agency 65

Single Grain

DECEMBER 22, 2023

Programmatic SEO for ecommerce is a powerful technique that blends the technical aspects of search engine optimization with automated, scalable methods particularly suited for online stores and e-tailers. An effective programmatic SEO strategy for ecommerce is useful for large-scale online retailers with thousands of product listings.

eCommerce 52

eCommerce SEO Click Through Rate Conversion Rate 52