Martech Series

JULY 29, 2022

Leading eCommerce suite provider helps businesses recognize when it’s time to upgrade to a new eCommerce solution. Los Angeles, CA: Whether it is the lack of features, customization, or integration capabilities, Dynamicweb is providing businesses with the knowledge to know when it’s time to explore new eCommerce solutions.

eCommerce 78

eCommerce Education MarTech Audience 78

Digital Ad Blog

APRIL 26, 2023

Digital marketing is vital to any eCommerce store that wants to succeed in today’s competitive marketplace. We will explore critical digital marketing strategies that eCommerce stores should adopt to stay ahead of the competition. To succeed in social media marketing: Create a business strategy that goes well with your goals.

eCommerce 52

eCommerce SEO Marketing Brand Awareness 52

Martech Series

NOVEMBER 15, 2022

Fast Simon, the leader in AI-powered shopping optimization, announced the availability of its Audiences – Personalization at Scale. Import Audiences from Klaviyo: Seamlessly import customer segments from email or SMS marketing and enrich them with real-time behavior data for better targeting.

Audience 84

Audience Conversion Rate eCommerce MarTech 84

Martech Series

JANUARY 24, 2023

The report includes valuable information for ecommerce leaders regarding site navigation features, shopper behavior around recommendations, and devices used to browse and buy. Ecommerce leaders have to prioritize technologies that accelerate relevancy to support product discovery, enhance the shopper experience, and drive sales.”

eCommerce 81

eCommerce Retail Impressions MarTech 81

Adweek

NOVEMBER 18, 2022

Amazon Live taps into the power of influencers, ecommerce and live video to deliver personalized and engaging livestream shopping experiences for the masses.

eCommerce 257

eCommerce Audience Marketing Retail 257

Martech Series

NOVEMBER 18, 2022

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. The post Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul appeared first on MarTech Series.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Adweek

JANUARY 20, 2023

Note: This story is part of an series covering agencies' audience management platforms. Upon its launch 12 years ago, it stood up ecommerce and brick and. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. Havas' Converged and Publicis' Epsilon PeopleCloud.

Media 246

Media eCommerce Agency Audience 246

Adtaxi

APRIL 12, 2022

Ecommerce businesses strive to create easy transactions and satisfactory experiences. The rise in ecommerce options has made consumers more discerning, too. Luckily, ecommerce businesses with a proactive mindset can improve common customer complaint areas before they become points of contention. Contact us. Yet only 49% of U.S.

eCommerce 55

eCommerce Retargeting Communications Audience 55

MNTN

SEPTEMBER 1, 2022

If you need more reason to switch on those fall campaigns, take a look at these stats for size: global ecommerce sales will hit $5.5 Let’s take a look at some of the audience segments you can apply to your CTV advertising campaigns this season. Audience Name: Influencer Marketing. Audience Provider: HG Data.

Audience 52

Audience eCommerce Fashion Media 52

MNTN

JULY 6, 2023

Stages of an Ecommerce Conversion Funnel While marketers have different ways of conceptualizing the conversion funnel ecommerce stages, the basic progression is always the same, consisting of five classic stages : awareness, engagement, desire, action, and reengagement. Define Your Target Audience Create an idea buyer profile.

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

Ad Wisey

APRIL 29, 2022

We at Adwisely know how much effort you put into building a unique brand for your eCommerce business – and we are always happy to share the info on how to make it even stronger and get more orders as a result. Apart from interacting with social media content, the online audience creates it. Maintain brand consistency.

eCommerce 80

eCommerce Media Fashion Communications 80

Martech Series

JULY 6, 2022

Kapten & Son and Paris Saint-Germain utilize Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences. TikTok reaches a large number of young audience members that we have trouble addressing on our existing channels,” said Sophie Creitz, Senior Social Manager, Kapten & Son. “We

Audience 75

Audience eCommerce Retail Entertainment 75

AdExchanger

FEBRUARY 19, 2024

The gradual disappearance of third-party cookies and mobile identifiers has given new life to ecommerce brands’ email marketing methods. Previously, direct-to-consumer (DTC) brands scouted for potential customers on social media, where site pixels, cookies and mobile device IDs facilitated practically endless custom audiences.

Cookies 124

Cookies eCommerce Audience Media 124

Spoton Digital Media

MAY 24, 2021

Many brands launched eCommerce stores to help their business survive COVID-19 lockdowns. 14 Ways to Increase eCommerce Sales If you are ready to get more out of your online store and increase eCommerce sales, try the following strategies. #1) 1) Collect contact information from site visitors. 2) Utilize personalization.

eCommerce 52

eCommerce SEO Audience Retargeting 52

AdExchanger

NOVEMBER 7, 2023

And platform changes by Apple and Google mean it’s harder for ecommerce companies to monetize their remaining audience across browsers and mobile apps. Demand for online shopping has fallen closer to pre-pandemic levels following the frenzied highs of 2020.

Retail 121

Retail Media eCommerce Audience 121

Adweek

AUGUST 30, 2022

On this week's episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation. He talks about his experience as a marketer and how he came to his current position with Marterne.

Audience 246

Audience Marketing eCommerce Food 246

MNTN

JANUARY 4, 2023

While lifestyle changes resulting from the pandemic helped to bolster revenue numbers, these services are still experiencing a lot of success, especially in regards to ecommerce—online sales were estimated to reach $33.48B in 2022 and $38.17B in 2023. Audience provider: AnalyticsIQ. Audience provider: AnalyticsIQ.

Audience 52

Audience Food Shipping eCommerce 52

PubMatic

SEPTEMBER 7, 2022

The former looks at the flow of ads from buyers to publishers and is focused on protecting publishers and their audiences from malvertising and allowing publishers to tailor ad quality preferences. Solutions that address these are critical for publishers to strike the right balance between growing ad revenue and protecting their audience.

Audience 77

Audience Shipping eCommerce Advertising 77

MNTN

DECEMBER 19, 2022

Consider the following specialized audience segments to target in your next Connected TV (CTV) advertising campaign—all available via MNTN’s partnership with Oracle Data Cloud: Approach: Fashion Lovers. Audience provider: OnAudience. Audience provider: Sharethis. Audience provider: MRI. Audience provider: AnalyticsIQ.

Audience 52

Audience Fashion Retail eCommerce 52

Martech Series

JANUARY 16, 2023

ecommerce conference and community, today announced a majority investment from CloserStill Media, the producer of market-leading business events, exhibitions and conferences. Ecommerce expo UK is collocated with Technology for Marketing, The UK’s definitive martech event. CommerceNext, the leading U.S. CommerceNext , the leading U.S.

eCommerce 105

eCommerce Media Retail MarTech 105

Lemonads

OCTOBER 4, 2021

The good news is that an eCommerce affiliate marketing program can exponentially increase lead volume without putting a huge amount of pressure on your internal team or your budget. With the above in mind, modern affiliate marketing is a relatively new technique, so it’s normal for eCommerce business owners to approach it gradually.

Affiliates 52

Affiliates eCommerce Marketing SEO 52

AdvertiseMint

FEBRUARY 13, 2024

This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. Are Facebook Advertising Campaigns Effective for eCommerce? When done correctly, with engaging content and strategic planning, Facebook advertising can be a powerful tool to grow an eCommerce business.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Martech

DECEMBER 4, 2023

Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. Would it be worth it to use third-party data audience data for a holiday digital ad campaign?

Advertising 97

Advertising eCommerce ROI Audience 97

AdExchanger

MAY 27, 2022

As prime ad real estate for targeting younger "video native" audiences, TikTok is using its market positioning with brands to capitalize on both the creator marketplace and ecommerce through shoppable video trends, said Melissa Yang, TikTok's head of ecosystem partnerships, speaking at AdExchanger’s Programmatic I/O conference earlier this week.

Real Estate 104

Real Estate eCommerce Audience Marketing 104

Martech Series

JANUARY 26, 2023

Preciso opens up the programmatic market to SME ecommerce vendors with thefull launch of its plug-and-play targeted ad service Bid-smart DSP Preciso announces the full-scale launch of its integration with multinational ecommerce platform Shopify. What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.”

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Crawford mentioned three key improvements that marketers will execute on social in 2024 and beyond: Better understand and prioritize their audience segments. How will these opportunities shake out in the upcoming year?

Audience 136

Audience eCommerce Entertainment Media 136

Ad Wisey

OCTOBER 12, 2023

. “ How to receive email reports not with the number of Impressions, Clicks, and average CTR, but emails with the number of sales and ROAS ,” is a very common question among ecommerce store owners. Shopify ecommerce store that is not in the trial period. Why do I need it? At least $15 per day to spend on your campaign.

eCommerce 90

eCommerce SEO Impressions Conversion 90

Martech

OCTOBER 18, 2023

Ecommerce and CPG brands staring into the mosh pit of the holiday rush are doubly so. CPG audience segmentation In email planning for our CPG clients, we’ve found the biggest key to success is good segmentation, whether it’s lifestyle segments (like a bachelor, family, mom on the go, etc.) Aim for 3-4 audience groups to start.

eCommerce 112

eCommerce Shipping Audience Education 112

Martech

APRIL 5, 2024

For example: Once Universal Analytics services end, new conversions, including goals and ecommerce transactions, will no longer be measured. Universal Analytics audience lists will be closed. This includes conversions within linked advertising accounts.

eCommerce 100

eCommerce Conversion MarTech Audience 100

Martech

APRIL 14, 2022

trillion in ecommerce sales. Mobile accounts for 67% of all ecommerce sales. Across the board, the mobile app market looks healthy and looks like an increasingly attractive channel to engage with audiences. Hyper-casual games made up the highest share of installs (27%) but action games accounted for the most sessions (30%).

eCommerce 122

eCommerce Entertainment Retail MarTech 122

Ad Monsters

APRIL 27, 2023

The line between content creator or aggregators and “publisher” is increasingly blurred, opening up the opportunity for nontraditional publishers to start monetizing their audiences. We attract a specialized audience of deal-seekers who are already in a buying mindset. Our ad network partner, SourceKnowledge’s co-founder.

eCommerce 89

eCommerce Audience Conversion Ad network 89

Martech Series

JUNE 13, 2022

Zeenk’s powerful, customer centric analytics solution provides DTC brands with predictive analytics, and exploratory data analytics, that enables them to optimize their entire ecommerce strategy and empowers them to address current and future market challenges. Thrasio Head of Direct to Consumer Matt Pacheco.

eCommerce 94

eCommerce Audience MarTech Media 94

Martech Series

AUGUST 11, 2022

The eCommerce email marketing tool by DirectIQ is designed to help eCommerce businesses save time and effort by automating the process of sending out mass emails. The team at DirectIQ acknowledges the fact that email automation is one of the trickiest tasks for eCommerce business owners.

eCommerce 85

eCommerce Marketing MarTech Audience 85

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. At MNTN, you can target different audiences in different ways. Let’s take a look at some of the conversation.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Martech Series

DECEMBER 19, 2022

The global eCommerce SaaS provider Shoplazza published an in-depth white paper “From Trends to Strategies: The Role of Social Commerce” with Snapchat. Facing the era of “acquaintance network,” social commerce has emerged as the key factor in the cross-border eCommerce industry.

eCommerce 84

eCommerce Conversion Rate Media MarTech 84

Martech

DECEMBER 18, 2023

To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Segment your audience based on attributes like cart value, product categories or purchase history. Audiences Understanding your target audience is crucial.

A/B Testing 88

A/B Testing eCommerce Audience Retargeting 88

Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. Commerce media is an extension of retail media as it allows both retailers and their brand partners to reach audiences across the open web, not just on a retailer’s digital properties. Where Did Retail Media Come From?

Retail 59

Retail Media eCommerce Audience 59