Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). MarTech’s State of Your Stack Survey. Inside the surveys: Audiences, methods and focus areas The CMO Survey: 281 U.S. MarTech Survey: 65.7%

MarTech 68

MarTech Marketing Communications Audience 68

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. This solution enables retail media networks to build and activate AI-enhanced custom audiences across various media channels. Processing.

MarTech 114

MarTech Non-Profit eCommerce Machine Learning 114

Martech

DECEMBER 19, 2024

Now, here are this week’s AI-powered martech news and releases. Iterable , a customer communication platform, released new features with enhanced AI capabilities. ” This technology analyzes consumer data to create psychographic profiles, enabling businesses to understand better and target their audiences. Processing.

MarTech 100

MarTech Communications Conversion Marketing 100

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. Using generative AI tools for content creation with Lisa Peyton, an immersive and strategic communications instructor at the University of Oregon. and Constantine von Hoffman, managing editor, MarTech. Email: Business email address Sign me up!

MarTech 98

MarTech A/B Testing Retail ROI 98

Martech

JANUARY 6, 2025

FAQs are instrumental in developing key messages that will guide internal and external communications. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. Should FAQs be shared with all audiences? Lets look at some FAQs to help you use this tool to your advantage.

Marketing 130

Marketing Communications Audience SEO 130

Martech

SEPTEMBER 11, 2024

Custom audiences may need adjustments. Meta communicated this update to advertisers this week. Businesses should review and potentially adjust custom audiences. The post appeared first on MarTech. Potential pausing of ads using highly targeted UTMs. Altered monitoring in Events Manager. Impact on businesses. What’s next.

Ad Targeting 115

Ad Targeting Communications Audience MarTech 115

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. The post Personalization’s double-edged sword: Balancing relevance with intrusiveness appeared first on MarTech. Email: Business email address Sign me up!

Retargeting 127

Retargeting Ad Targeting Manufacturing Communications 127

Martech

SEPTEMBER 19, 2024

And now, here are this week’s AI-powered martech releases. AI Assistant Content Accelerator in Adobe Journey Optimizer generates on-brand marketing assets for channels including email, SMS and more, optimized for certain target audiences based on language, tone and content type. I look forward to putting them both to the test.

MarTech 62

MarTech Audience Communications Conversion 62

Martech

JANUARY 13, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Heres something somebody asked me!

Click Through Rate 110

Click Through Rate Conversion Rate Impressions Communications 110

Martech

NOVEMBER 8, 2024

Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Recorded at the Fall 2024 MarTech Conference , and hosted by Kath Pay and Jeanne Jennings , this email marketing Coffee Talk gave email marketers an opportunity to discuss their work and their challenges. Processing.

A/B Testing 126

A/B Testing Marketing Communications MarTech 126

Martech

NOVEMBER 4, 2024

Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done. They expect digital-first and mobile-first communications. This is a remarkable level of message customization to an audience of one. Processing.

Marketing 134

Marketing Communications Audience Entertainment 134

Martech

JANUARY 30, 2025

A community of glass houses. — Bill Gurley (@bgurley) January 29, 2025 Now, this weeks AI-powered martech releases and news. This partnership enables AI-powered video analysis for contextual and emotional targeting, greater transparency in media quality, and improved audience reach while ensuring brand safety. Processing.

MarTech 72

MarTech Education Conversion Communications 72

Martech

DECEMBER 6, 2024

Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. Its getting harder and harder every year to reach an audience, said Nicholas Holland, HubSpot VP of product, GM of marketing portfolio this fall. Email: Business email address Sign me up!

Conversion 117

Conversion Machine Learning Communications MarTech 117

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.

Marketing 130

Marketing ROI MarTech Conversion 130

Martech

MARCH 3, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. This segmentation ensures that the right message reaches the right audience at the right time. appeared first on MarTech.

Marketing 120

Marketing Conversion Rate MarTech Communications 120

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing 129

Marketing SEO Retargeting Conversion 129

Martech

JULY 30, 2024

Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Processing.

Marketing 113

Marketing Brand Awareness Machine Learning GDPR 113

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative.

Marketing 117

Marketing Conversion Rate Conversion Click Through Rate 117

Martech Series

JUNE 10, 2025

Awin’s presence in Mexico strengthens its global footprint and enables it to meet the rising demand for affiliate and partner marketing across the Americas Global affiliate marketing platform Awin announces its expansion into Mexico, empowering its partners to scale their businesses with new audiences and local partnerships.

Affiliates 76

Affiliates Audience ROI eCommerce 76

Martech

JUNE 11, 2025

.” Features Campaign creation: Marketing Cloud Next can create entire campaigns within hours, including briefs, audience segmentation, messaging and journey setup. Engagement: The platform replaces “do-not-reply” messages with two-way communications. Email: See terms.

Marketing 91

Marketing Communications ROI Audience 91

Martech

AUGUST 12, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 115

Conversion Rate A/B Testing Conversion Click Through Rate 115

Martech

OCTOBER 14, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Content creator: To develop engaging content for automated communications.

Marketing 114

Marketing Click Through Rate Communications ROI 114

Martech

APRIL 1, 2025

But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting. Before diving into development, invest time in defining your brand identity by: Understanding your target audience. Define necessary jargon clearly, ensuring it aligns with audience needs.

Conversion 128

Conversion SEO Communications Audience 128

Martech

JUNE 5, 2025

Building a martech stack requires careful consideration alignment with business goals, key features, integration, and compliance. Todays biggest driver isnt functionality its audience expectations. Theyre redefining the entire martech stack: What tools to use. How to communicate. How to measure success. Not a chance.

MarTech 59

MarTech Conversion Conversion Rate Communications 59

Martech

MAY 19, 2025

Educate your audience to alleviate concerns One of the most effective things a brand can do is to educate its audience about the tariffs and uncertainties affecting it. Align people management with internal comms and PR Aligning people management with internal communications and PR is essential in times of economic upheaval.

Marketing 113

Marketing Education Manufacturing Communications 113

Martech

OCTOBER 30, 2024

There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference last month. The post Beyond the funnel: A new approach to content marketing appeared first on MarTech. Moroney asked. Processing.

Marketing 141

Marketing MarTech Audience Communications 141

Martech

MARCH 10, 2025

“AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement.

Conversion Rate 116

Conversion Rate Click Through Rate A/B Testing Conversion 116

Martech

SEPTEMBER 19, 2024

B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. The energy from live audiences is more eager and intense than ever. The post Where AI falls short in high-stakes B2B industries appeared first on MarTech. billion by 2033.

Audience 135

Audience Marketing Impressions Communications 135

Martech

OCTOBER 24, 2024

At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. Understanding these steps in deliverability will help your SMS campaign connect with the right audience. Promotional SMS messages communicate a special offer or a new product to consumers.

Communications 127

Communications Shipping Marketing MarTech 127

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. It requires upfront investment in brand and audience analysis, plus a robust messaging overhaul. How do you get there?

Education 110

Education Clickbait Communications Audience 110

Martech

AUGUST 12, 2024

Product Discovery It’s no secret that the MarTech landscape contains a huge number of products. tone, frequency of communication, event appearances, and how they talked about competition and the market). I’m currently working through a fascinating exercise within a specific martech category. Their target audience.

MarTech 135

MarTech Marketing Audience Communications 135

Martech

FEBRUARY 12, 2025

Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work. Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles.

Marketing 127

Marketing Public Relations Communications MarTech 127

Martech

OCTOBER 31, 2024

Dig deeper: What is search marketing: Why marketers should care The unique insights in search analytics Consumer search data offers brands a window into their audience’s intentions, preferences and behaviors. Beyond surface-level insights, you can identify commonalities among groups of searchers and create audience profiles.

Audience 119

Audience SEO Education Communications 119

Martech

AUGUST 13, 2024

Relying on pre-scheduled content and a top-down communication style, they prioritized reach over engagement, neglecting to foster community. Rather than acquiring vast, impersonal audiences, brands should cultivate authentic communities built on mutual respect and value exchange. Are you getting the most from your stack?

Marketing 133

Marketing Audience Media Food 133

Martech

JUNE 5, 2024

Use case example: AI for audience segmentation Let’s consider the use case of AI for audience segmentation. For instance, an ecommerce company might use AI to segment its audience into categories like “bargain hunters,” “loyal customers,” and “impulse buyers.”

MarTech 121

MarTech Communications Machine Learning Conversion Rate 121

Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 117

Education Audience Conversion Rate Manufacturing 117

Martech

JANUARY 7, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. This helps us understand how well our promotional efforts resonated with our audience.

Marketing 107

Marketing ROI MarTech Audience 107