Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. For example, in the search space, budgets once focused solely on bottom-funnel KPIs can now support broader brand-building goals.

Advertising 97

Advertising Retail Pop-Up Conversion 97

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Facebook offers an excellent platform to connect with your target audience, regardless of its demographic. Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Single Grain

JUNE 11, 2025

This has been a challenge for marketers, who have relied on collecting cookies to better target their audience. Enterprise adoption is accelerating rapidly, with 90% of B2C marketing CMOs now using data clean rooms and 66% of retail media teams integrating these platforms into their measurement stack.

Cookies 52

Cookies GDPR Retail Audience 52

Digiday

MARCH 27, 2023

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%).

Retail 71

Retail Geo targeting Electronics Media 71

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Digiday

OCTOBER 11, 2022

As advertisers increasingly shift media budgets to retail media networks, the challenges for brands striving to stand out are also growing. Additionally, McKinsey predicts RMNs could command $100 billion in ad spending by 2026, while BCG forecasts retail media will account for 25% of digital media spending.

Retail 74

Retail Media Viewability Brand Awareness 74

VideoWeek

JUNE 11, 2024

All eyes are on retail media in the runup to Cannes, with the channel forecast to outpace linear TV spend by 2026. But with that proliferation comes fragmentation, as more retailers launch their own media offerings to capture a share of those budgets. “Retail media is still mainly sponsored ads,” observes Westcott.

Retail 64

Retail Agency Media Cookies 64

Single Grain

APRIL 24, 2025

In this article, we’ll explore how leading brands are leveraging augmented reality, virtual reality, and AI to create captivating experiences that not only reach audiences but also envelop them. Immersive marketing experiences use multisensory technology to create engaging experiences that boost interactions among audiences.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59

Martech Series

FEBRUARY 23, 2023

InMobi Commerce will deliver an industry-first product discovery and monetization solution to Point Pickup’s grocery retail partners helping maximize their media-derived revenues while engaging and inspiring shoppers. In fact, 85% of CPG brands are planning to move additional marketing dollars toward retail media networks.

Retail 98

Retail eCommerce Electronics Brand Awareness 98

Martech

JUNE 4, 2025

Retail and professional services companies primarily leverage email as a brand awareness channel, focusing on engagement metrics. The survey group was divided into 176 respondents from members of Litmus audience and 516 from a general panel. The research also shows notable differences across industries. 30, 2024, to Jan.

Marketing 53

Marketing ROI Brand Awareness MarTech 53

Martech

JANUARY 18, 2024

The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. This helps brands create personalized and recognizable video content that appeals to their audience. Typeform’s Formless creates conversational forms that can ask and answer questions. Get MarTech!

MarTech 112

MarTech Affiliates Brand Awareness Retail 112

Digiday

MARCH 16, 2023

For Cannon-Wallace, who goes by @benzblogger, TikTok has been a catalyst for boosting brand awareness and thus, car sales — at least anecdotally. Because of TikTok’s reach, he’s been able to get the dealership in front of a broader audience and sold at least four high-end, specialty cars because of it, he said. Meanwhile, 28.2%

Retail 71

Retail Brand Awareness Agency Audience 71

Single Grain

JUNE 16, 2025

This is a complete reimagining of how we connect with audiences. While traditional pixel-based tracking loses effectiveness, innovative approaches are proving even more powerful for brands willing to adapt. With this system, all audience data is transferred to your ad platform.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech Series

JUNE 16, 2022

With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As

Brand Lift 98

Brand Lift Advertising Marketing Viewability 98

The Ad Tech Blog

MAY 31, 2024

For instance, a fashion retailer might use AR to allow customers to try on clothes virtually, thereby providing a clearer idea of the product before purchase. Virtual try-ons , for example, are popular in retail, allowing customers to visualize products on themselves before making a purchase.

Education 130

Education Entertainment Fashion Retail 130

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. Awareness gets raised, and they’re well on their way to a conversion. She walked through three case studies that show how retailers can use CTV to hit performance goals.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Ad Monsters

JULY 3, 2024

From exploring ID-less solutions to leveraging retail media data, the strategies for surviving and thriving in this ever-evolving ecosystem were as varied as they were insightful. Prominent brands across verticals, from our platform to airlines to banks, all came to highlight their commerce media offerings.

Retail 122

Retail GDPR Retargeting Media 122

Martech Series

SEPTEMBER 29, 2022

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 97

Manufacturing Fashion Electronics Finance 97

Single Grain

APRIL 28, 2025

While most organizations focus exclusively on carefully crafted corporate messaging, forward-thinking companies are empowering employees to create authentic content that resonates with audiences on a deeper level. Employee-shared content generates 8x more engagement than content shared from a brand’s official page.

Audience 52

Audience Impressions Communications Marketing 52

MNTN

AUGUST 19, 2022

This sentiment also applies to the wider world of streaming, where 57% of American audiences feel the ads shown on streaming services and apps are more relevant than those on linear TV. Advertisers are no longer approaching CTV as an additional or supplemental way to boost brand awareness and complement traditional advertising channels.

Brand Awareness 97

Brand Awareness Retail MarTech Advertising 97

Digital Remedy

JUNE 17, 2024

Gathering data on evolving holiday shopping consumer behavior to enact strategic multi-channel campaigns using impactful ad formats will allow brands to reach high-propensity holiday audiences effortlessly in 2024. Let’s unwrap some key strategies that align with both consumer preferences and your brand’s marketing budgets.

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Digiday

DECEMBER 8, 2022

The legacy retailer is shifting its ad strategy this year to meet shoppers where they are across the digital landscape, specifically via social media, search and influencers. By 2023, forecasters expect e-commerce to make up 20% of retail sales worldwide, up from 19.7% More on how the brand hoped to turn it around in 2019 here. ).

Retail 92

Retail Brand Awareness Media Communications 92

Ad Monsters

APRIL 9, 2024

While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label. It’s more about working with brands to understand their core consumers and ideal demographics and then developing a persona.

Pop-Up 105

Pop-Up Retail Audience Brand Awareness 105

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments. Who is your audience?

Audience 52

Audience Advertising Machine Learning Ad network 52

Digital Remedy

OCTOBER 21, 2024

This critical five-day stretch from Thanksgiving through Cyber Monday is only growing in its importance to retailers. of total US holiday retail e-commerce sales per a February 2024 EMARKETER forecast. It reveals evolving consumer behaviors, peak traffic times, high-performing channels, and rich audience insights.

Marketing 104

Marketing eCommerce Retail Retargeting 104

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. Brand Authenticity: Tailoring your marketing messages to suit the local culture or needs can make your brand more relatable and trustworthy.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

MNTN

JULY 8, 2022

Not to mention, on linear TV it’s tough to get hyper-targeted with audiences, and brands often don’t have control over when their ads will play. So what should you do if your brand wants to advertise on TV but also ensure that your ads reach an audience that will convert, all while getting a high return on investment?

Advertising 98

Advertising Audience Banner Brand Awareness 98

Martech Series

NOVEMBER 18, 2022

Only time will tell, but regardless, the margin for error across retail and consumer packaged goods (CPG) is tighter than ever before. The rate of inflation coupled with supply chain shortages has hit brand loyalty the hardest. Loyalty programs are critical to customer retention and brand engagement.

eCommerce 111

eCommerce Retail ROI Brand Awareness 111

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Basis

OCTOBER 18, 2022

Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands. While the expected volume of holiday retail sales shows a 7% increase from 2021, some of that increase will be driven by inflation. CPG Holiday Advertising Best Practices.

Advertising 96

Advertising Retargeting Education Retail 96

Single Grain

APRIL 29, 2025

The reasons why are compelling: rising CPCs on Google platforms, changing consumer behaviors, and the emergence of specialized alternatives that deliver superior performance for specific audience segments. Audience diversification : Different platforms reach unique audience segments that Google might miss.

Media 52

Media ROI CPC CPA 52

Martech Series

DECEMBER 23, 2022

in 2021, US retail internet sales will decline dramatically throughout the holiday season. Despite this decline, total retail holiday season sales are expected to increase from 6.2% Start by making audience-friendly adjustments to your brand’s logo and social media profile photographs. From 32% in 2020 to 14.4%

Conversion Rate 97

Conversion Rate Retail Brand Awareness Conversion 97

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Viewability 98

Viewability Audience Entertainment GDPR 98

Martech

MARCH 7, 2023

If a system allows for keyword ranking, it helps to know which ones are most relevant to the target audience. Wyndham manages the overall portfolio of brands, provides guidance and support to franchisors, builds overall brand awareness and offers other services. The vast majority of properties are franchised.

MarTech 102

MarTech A/B Testing Finance Affiliates 102

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Remember when we mentioned that standout CTV ads tell a compelling story about your brand?

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98