Agency Audience Impressions 
Fuel Lines
OCTOBER 28, 2014
This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model. Segment 1: Looking for Love (29% of respondents) Respondents in the “Looking for Love” segment value agencies as a critical partner for business success.
Fuel Lines
FEBRUARY 19, 2014
Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business. Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. Personalize your agency. The agency owner should be the face of the agency.
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Adweek
JUNE 6, 2025
That’s why Inmar Intelligence helps them go beyond clicks and impressions and analyze transactional data, which, according to Logan, is the “holy grail of data.” Optimization is making sure the right audience sees the content. We look at engagement, global reach, audience,” Vates said. We look at sentiment analysis.
Fuel Lines
JULY 28, 2017
Agencies fail to realize the importance prospects place on having a knowledge of their industry and a positioning of expertise. Small to midsize agencies continue to promote themselves as full service, even though it’s rare for an agency to have a full service client. It’s a great advantage to the smaller agencies.
Adweek
JUNE 11, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.
Fuel Lines
APRIL 1, 2014
I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him. I own the first position in organic search for “ad agency new business.”
Fuel Lines
APRIL 30, 2020
But just because your environment has changed, doesn’t mean your commitment to growing your agency should change. The battle for new business has moved online, which makes community development indispensable in marketing your agency online. Agency owners should spend 50% of their time on new business. Network daily.
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