Ad Monsters

MAY 29, 2024

As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The rise of privacy concerns and cookieless tracking calls for innovative solutions like Ops Mage, an AI-driven contextual targeting tool that promises precision, performance, and privacy compliance.

Cookies 102

Cookies Ad Server GDPR Ad Ops 102

Digiday

FEBRUARY 19, 2023

There were also plenty of other newsy policy and privacy-related events last week. If you’re a publisher and you have a comment section and someone says something defamatory in the comment section, [Section 230] protects you from that,” said Lartease Tiffiths, evp for public policy at the Interactive Advertising Bureau.

Ad Tech 54

Ad Tech Agency Advertising Marketing 54

Adweek

JULY 29, 2022

Coffee culture is strong on TikTok and Instagram, making them the ideal playgrounds for advertisers hoping to connect java brands with eager fans.

Audience 258

Audience Advertising Media 258

Basis

MARCH 1, 2024

Social Media’s Role in Political Campaigns In 2008, back when Facebook was still a relatively new platform and social media still in its infancy , then-presidential candidate Barack Obama recognized its potential as a way to speak directly with voters, engage in grassroots fundraising, and get out the vote.

Advertising 87

Advertising Audience Media Entertainment 87

Ad Monsters

MAY 31, 2024

What does all of this AI chaos mean for digital media, and is it time to call the sheriff to get things in check? Scarlett Johansson’s AI Doppelgänger: Privacy in Peril Can you envision waking up and finding your voice hijacked by AI? This incident slaps us with a harsh reality check on privacy and consent in the digital age.

Media 52

Media Advertising 52

Basis

FEBRUARY 15, 2023

2022 was a rocky year for social media. Economic headwinds and increasing consumer privacy demands collided with shifting user behavior and new and emerging players to upend the status quo. All this has led to a great deal of media hyperbole around the so-called demise of social media in recent months.

Media 77

Media Advertising Shipping Affiliates 77

VideoWeek

JANUARY 11, 2023

Advertisers will no longer be able to use gender to target ads to teenagers on Facebook and Instagram, under Meta’s new guidelines due to come into effect in February. The social media giant is overhauling its advertising policy for young users, following concerns over online child safety in the US and Europe.

Advertising 109

Advertising Media 109

Ad Monsters

DECEMBER 13, 2023

A new CIMM + 4As report offers a methodological approach for assessing privacy liabilities, as well as established and emerging solutions to help TV advertisers launch privacy-compliant campaigns. CTV advertising will top $30 billion in 2024 , a 22% increase over 2023.

Advertising 52

Advertising Communications Media Marketing 52

Digiday

APRIL 15, 2024

Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy. privacy laws might mean for the ad industry at large. WTF is the APRA?

Media 91

Media Marketing Advertising 91

Media Math

SEPTEMBER 12, 2022

Where are we now in the global digital advertising privacy landscape? A complex global and state level web of privacy regulations has made it a requirement that companies staff and invest in global privacy and security compliance, with an eye to the consumer. But we need to scale our efforts.

Advertising 73

Advertising Media 73

Ad Monsters

DECEMBER 13, 2023

Acknowledging the intersections of human rights and advertising, the United Nations panel gives a call to action to the advertising industry to use its global impact to positively influence human rights crises worldwide. The advertising industry operates across various platforms: print, broadcast, radio, and digital.

Advertising 52

Advertising Entertainment Cookies Media 52

Basis

JANUARY 17, 2024

What’s happened recently in the realms of paid search and social media? While this is a small step toward Google's eventual removal of cookies, it is also a reminder for publishers and marketers to move swiftly toward adopting strategies for cookieless advertising. Our guide to privacy-friendly advertising can be found here.)

Social Advertising 76

Social Advertising Advertising Cookies Brand Lift 76

Media Math

SEPTEMBER 12, 2022

US States Privacy Compliance: From Jan 1, 2023 , we will have the beginning of five new US state laws which all have similar definitions of what constitutes “personally identifiable information” which includes persistent IDs used in AdTech. . In 2018, the California Consumer Privacy Act (CCPA ) was a turning point for US state privacy laws.

Advertising 95

Advertising Cookies CPA Marketing 95

Ad Monsters

FEBRUARY 13, 2024

Privacy laws came about to protect privacy, but is attribution and frequency capping even a privacy issue? You probably heard that the IAB Tech Lab issued a report expressing significant concerns about Google’s Privacy Sandbox. ” It was creepy.

Cookies 52

Cookies Advertising First-Party Cookies GDPR 52

Digiday

JANUARY 17, 2024

Sponsored by LiveRamp From policy changes to the cookie’s demise, the advertising industry is already transforming just a few weeks into 2024. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Marketing 76

Marketing Cookies Impressions Retail 76

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. They are about to build a cookieless advertising ecosystem. Why investing in a programmatic advertising ecosystem without 3rd party data is an asset to the future and how SmartHub meets this challenge — read on in our extensive article.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Basis

JANUARY 3, 2024

In fact, this is likely one of the most common ways Reddit shows up in the lives of people who don’t participate regularly in one of the social media network’s 100,000+ interest-based communities. Amongst advertisers, the platform isn’t as widely leveraged as YouTube or TikTok. So, what’s this Reddit thing all about, anyway?

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

Martech Series

DECEMBER 7, 2022

Announces Details for Flagship Events Including In-Person Annual Leadership Meeting (ALM), IAB Public Policy and Legal Summit, IAB NewFronts, and IAB Podcast Upfront. The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced its lineup of events for the first half of 2023.

Ad Tech 91

Ad Tech Audience Media Entertainment 91

Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

Retail 58

Retail Media Cookies Ad Tech 58

Ad Monsters

APRIL 17, 2024

On this week’s docket, the US Legislature ponders the reality of passing a Federal data privacy law: The American Privacy Rights Act (APRA). If passed, this legislative proposal would establish a federal privacy framework that would disrupt the current fragmented data privacy framework.

Cookies 78

Cookies Advertising Media Agency 78

Digiday

FEBRUARY 8, 2023

With privacy restrictions tightening, agencies will have to step up their privacy practices this year. Whether it is clean room technology or installing a privacy team, media agencies are faced with having to juggle emerging state regulations and expand their consumer protection efforts globally. While the U.S.

Agency 60

Agency Media GDPR Pharmaceuticals 60

Digiday

AUGUST 20, 2023

Last week’s report into ad targeting and child safety protocols on YouTube from Adalytics has rekindled a war of words between the research outfit, and the ad industry’s biggest seller of media. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Targeting 51

Ad Targeting Advertising Media Audience 51

Digiday

JANUARY 24, 2023

Privacy is the single biggest challenge facing the contemporary digital media sector as there is growing public unease with the extent of online information advertisers can access which has prompted governments to take action. Although, not all are in complete agreement with such confrontational language.

Media 65

Media GDPR Ad Targeting Conversion 65

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook.

Marketing 125

Marketing Cookies Machine Learning MarTech 125

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Basis

NOVEMBER 21, 2023

At the same time, social media platforms like Facebook, audio platforms like Spotify, and search platforms like Google each have different policies for how marketers can promote cannabis products. And on top of all that, cannabis marketers must comply with a growing matrix of consumer privacy regulations. The result?

Marketing 59

Marketing Pop-Up GDPR Cookies 59

Basis

MARCH 16, 2023

Indeed, the flexibility afforded by programmatic makes it a safer bet in times of uncertainty, as advertisers can quickly shift budgets and optimize spend toward channels, platforms, or formats that are delivering high returns without the headache of navigating cancellation terms. Let’s dive in. What is Programmatic ROI?

ROI 69

ROI Advertising Brand Awareness Cookies 69

Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. And a “one-size-fits-all” solution is unlikely to address each marketer’s unique concerns, from media placement options to audience targeting to conversion tracking.

Cookies 81

Cookies Marketing Machine Learning Audience 81

Martech

JANUARY 8, 2024

The reason for this is one word: privacy. For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. It’s not all doom and gloom. Companies like Factors.ai

Banner 124

Banner GDPR Cookies eCommerce 124

Media Math

JUNE 29, 2023

LinkedIn Twitter Facebook Email In January we shared a blog post with recommendations on how to prepare in 2023 to comply with five US Multi-State privacy laws in California as amended by CPRA, Virginia, Connecticut, Colorado and Utah. Have you implemented Global Privacy Controls (GPC) on your site as required under California?

Advertising 52

Advertising 52

Martech Series

OCTOBER 20, 2022

The SOC 2 Type II compliance is recognized globally for its rigor in the review of organizations’ trustworthiness in security, availability, processing integrity, confidentiality, and privacy. As a result, customers are assured that they can trust Oktopost to provide secure and reliable social media management.

GDPR 93

GDPR Social Advertising MarTech Media 93

Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. And a “one-size-fits-all” solution is unlikely to address each marketer’s unique concerns, from media placement options to audience targeting to conversion tracking.

Cookies 75

Cookies Marketing Machine Learning Audience 75

Martech

SEPTEMBER 29, 2023

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Marketing 123

Marketing GDPR MarTech Cookies 123

Ad Monsters

APRIL 25, 2024

Even before Google and the UK’s Competition and Markets Authority (CMA) release their quarterly report in April, updating the ecosystem about the latest status of Privacy Sandbox, the tech giant announced that Chrome’s apocalyptic cookie rapture would not complete by the second half of Q4, as earlier proposed.

Cookies 90

Cookies Ad Tech A/B Testing CPM 90

Ad Monsters

MAY 15, 2023

While celebrating the rich histories of diverse communities should be a year round commitment, AdMonsters wanted to celebrate the AAPI persons in the ad tech and digital media communities who are innovating and evolving the industry. Google Privacy Sandbox). There is an outcry for Asian representation across many industries.

Ad Tech 75

Ad Tech Media Non-Profit Ad Ops 75

VideoWeek

FEBRUARY 1, 2023

The status quo in digital advertising is “unsustainable”, according to a new study by data rights agency AWO, conducted on behalf of the European Commission, suggesting a ban on Big Tech companies collecting personal data for advertising purposes.

Advertising 59

Advertising Clickbait Agency Ad Tech 59

MNTN

SEPTEMBER 4, 2023

As a significant focus on consumer data privacy continues to spread across the globe, advertisers have their work cut out for them in interpreting what these changes will mean for their teams and strategies. The key to many of these new privacy laws is putting the power to release this data back into the hands of consumers.

GDPR 52

GDPR Cookies Pop-Up Audience 52