Martech

OCTOBER 12, 2023

In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. The post Cracking the code on accurate attribution for connected TV appeared first on MarTech.

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Conversion Impressions Marketing Media 122

Basis

DECEMBER 13, 2022

What rhymes with “one two three” and is making big waves in the advertising industry? With more and more people turning to CTV devices for their digital video content ( nearly two-thirds of the US population this year ), it makes sense that advertisers are upping their spend. Here we go: What is Connected TV Advertising?

Advertising 82

Advertising Marketing Media 82

MNTN

SEPTEMBER 20, 2023

The early days of the Connected TV industry are over. According to eMarketer , CTV advertising is expected to reach $25.9 Even though people understand the importance of CTV advertising , there are still a lot of questions to answer as the industry evolves. Today, it’s a complex landscape with no signs of slowing down.

Advertising 52

Advertising Ad Inventory ROI Video Ads 52

Martech Series

NOVEMBER 1, 2022

The acquisition adds to My Code’s growing portfolio of owned and operated multicultural media properties and provides advertisers with seamless access to the Hispanic Connected TV market. Hispanic audiences. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze. “As

Entertainment 91

Entertainment Audience Advertising Manufacturing 91

Martech Series

OCTOBER 28, 2022

First Private Media Solution to offer Advanced CTV to Target Actively Shopping Movers and Homeowners Audiences. V12, an audience and marketing solutions provider and subsidiary of Porch Group, announced a partnership with Strategus, the innovation leader in OTT/CTV advertising, optimization, targeting, reporting and analysis.

Media 73

Media Advertising Audience MarTech 73

Basis

MARCH 14, 2023

Welcome to the wild world of connected TV viewing! The lack of unified connected TV (CTV) inventory is mildly frustrating for consumers (wait, which app can we stream the new Mandalorian episode on?), And, it remains one of digital advertising’s fastest-growing channels , with CTV ad spend projected to hit $31.77

Advertising 78

Advertising A/B Testing Audience Viewability 78

Martech Series

SEPTEMBER 8, 2022

LG Ads Solutions, the connected TV and cross-screen advertising service, announced three new executive appointments. The new appointments will help fuel continued business momentum amidst strong growth in the connected TV (CTV) advertising industry globally. and abroad. billion in 2022 to $32.8

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Media Ad Inventory MarTech Communications 77

AdExchanger

SEPTEMBER 5, 2023

State privacy laws could make it a lot harder for advertisers to use IP addresses – a foundational signal for CTV ad targeting and attribution for well over a decade. The post The Marketer’s Guide To IP Addresses In Connected TV appeared first on AdExchanger.

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Ad Targeting Advertising Media 102

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. Connected TV, on the other hand, creates and captures an incremental audience. What happens when these leads have all been captured?

Conversion Rate 99

Conversion Rate Brand Awareness SEO Conversion 99

Basis

NOVEMBER 2, 2022

Over the past several years, connected TV (CTV) viewership has skyrocketed. Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

MNTN

OCTOBER 14, 2022

We all know that Connected TV has been growing in popularity over the last few years. But CTV impacts consumer purchasing decisions in both the short and long term, Menkes explains, and “lasts twice as long as non-video media.”. Connected TV in the News. What’s the Most Effective TV Ad You’ve Seen, and Why?

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ROI Marketing Mobile Ads Advertising 98

MNTN

AUGUST 9, 2023

Sometimes, advertisers might feel like they’re screaming into the void ( buy my things!) when it comes to traditional television advertising. It leaves too many advertisers wondering: did anyone even see that? With a lack of performance capabilities, it’s more difficult for advertisers to measure the true impact of their ads.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

Basis

AUGUST 30, 2022

For most TV watchers today, there’s a whole slew of follow-up questions that need to be addressed: Hulu, Netflix, or Paramount+? Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. CTV Advertising by the Numbers. of total digital media ad spend. Series, doc, or movie??

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

MNTN

APRIL 6, 2023

And, while Connected TV usage continues to grow year over year, consumers are being more mindful of which networks deserve their hard earned dollars amid price hikes across the board. The newest addition to the price hike pack is YouTube TV, who raised their monthly subscription from $64.99 last month. appeared first on MNTN.

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CPM Entertainment Advertising Media 98

Adweek

FEBRUARY 1, 2023

Havas Media Group is teaming up with Comcast's FreeWheel to help U.S. advertisers scale premium CTV campaigns. Top line The partnership spans across connected TV, programmatic guaranteed and private marketplace deals that Havas Media purchases on behalf of its clients.

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Media Agency Advertising 206

Marketing Tech News

APRIL 13, 2023

AudienceXpress, FreeWheel’s premium video media sales house, today announces the findings from the third iteration of its Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist, Happydemics.

Audience 79

Audience Media Advertising Marketing 79

MNTN

DECEMBER 15, 2022

When it comes to a business-minded solution, adding Connected TV to your ad mix may just be the makeover you’re looking for. Jessie Haase, Senior Customer Success Manager at MNTN, joined Adweek to help set attendees up for success in achieving their ad resolution of adding Connected TV to their advertising channel mix.

Advertising 52

Advertising A/B Testing Audience Retargeting 52

Clearcode

JULY 3, 2022

In this article, we will focus on the differences between traditional, linear, connected TV (CTV), over-the-top OTT (OTT) services, and Advanced TV, as well as briefly review the history of television and look at how advertising has changed and adapted to the innovations in television. It was the same with TV advertising.

Advertising 59

Advertising Electronics Audience Ad Server 59

MNTN

AUGUST 22, 2023

As television advertising evolves, attribution has gotten trickier. With the right approach today, the digital DNA of Connected TV (CTV) offers advertisers accurate attribution that can help them effectively measure their newest performance marketing channel. But that couldn’t be further from the truth.

Audience 52

Audience Conversion Impressions Advertising 52

AdvertiseMint

NOVEMBER 15, 2023

The Definition of Connected TV Connected TV, often abbreviated as CTV, refers to any television set that connects to the internet and accesses content beyond what is available via the normal offering of cable or satellite providers. How Connected TV Works?

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Video Ads Audience Advertising Banner 40

MNTN

DECEMBER 20, 2023

Today, Connected TV (CTV) is a performance marketing channel, right alongside paid search and social media. Recently, Severin Nesselhauf, Director of Marketing Strategy at MNTN, joined the Association of National Advertisers (ANA) to discuss how a digital mindset can improve CTV campaigns.

Marketing 52

Marketing Retargeting Audience Video Ads 52

Adweek

MAY 8, 2024

Disney Advertising struck a deal with Walmart Connect that allows advertisers to target Disney's streaming portfolio, including Disney+ and Hulu, using Walmart's shopper data, the companies announced today.

Retail 309

Retail Advertising Media 309

MNTN

JULY 15, 2022

With over 60% of Millennials and Gen Zers intending to book a vacation this year, now is the time to advertise to potential customers in a big way. And, thanks to advancements in the Connected TV (CTV) space, you can serve prospecting and retargeting ads directly to your ideal audience on the biggest screen in the house.

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Retargeting Conversion Rate Shipping Conversion 81

MNTN

AUGUST 25, 2023

As more marketing teams lean more into the power of Connected TV (CTV) , smart marketers need to keep up with its rapid evolution. As the CTV industry moves forward, advertisers continue to look for ways to improve their platform experiences. Let’s take a look at some of the conversation: How Is the CTV Industry Evolving?

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Retargeting Food Conversion Audience 52

MNTN

DECEMBER 15, 2022

Despite the frenzy of the holidays, advertisers and publishers may have spotted an unexpected lull in activity last week when Google Ad Manager went dark. Perhaps the most popular ad exchange, many advertisers saw the impact of over-relying on just one performance channel, especially during this essential time.

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Impressions Ad Exchange Ad Inventory Ad Space 98

PubMatic

FEBRUARY 21, 2024

Commerce media has cemented its place as a major programmatic advertising channel thanks to shifting consumer behavior and the robust first-party data it can provide to advertisers. After all, creating the ultimate commerce media cookbook requires developed recipes with proper ingredients.

Audience 91

Audience Media Advertising Retail 91

MNTN

NOVEMBER 21, 2022

By the end of this year, Connected TV advertising spend topped $21 billion and is set to increase by 27% to $26.92 If anything, your new year’s resolution as a marketer should include adding Connected TV to your marketing mix. The post How to Make the New Year Newsworthy With Connected TV appeared first on MNTN.

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Retargeting Machine Learning Conversion Audience 92

MNTN

SEPTEMBER 1, 2022

Earlier this week, NBC made an announcement that (if implemented) could forever change the way viewers and advertisers see television. This news comes right when we found out that streaming viewership has overtaken broadcast and cable TV for the first time. This could be in effect by as early as September 2023.

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Affiliates Media Advertising Audience 98

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers.

Media 112

Media Advertising Audience Ad Exchange 112

MNTN

FEBRUARY 6, 2024

While you’ve been learning more about the value and benefits of Connected TV advertising, a quick Google search may bring up some terms that you may or may not be familiar with, such as CTV and OTT. In short, more people are getting acquainted with the idea that TV can be a performance marketing channel.

Advertising 98

Advertising Viewability Retargeting Audience 98

VideoWeek

DECEMBER 5, 2022

WPP’s media arm GroupM has revised down its global advertising growth expectations for this year and next year, in its appropriately titled This Year, Next Year report. percent this year, excluding US political advertising, a significant drop from its earlier forecast back in June of 8.4 Crunch time for TV.

Retail 69

Retail Advertising Media Marketing 69

Martech Series

JANUARY 9, 2023

Pixalate’s Connected TV (CTV) Ad Fraud Series for December 2022 reveals a spike in apparent spoofing attacks targeting well known Roku apps. Key Findings: Local Now dropped off of the Amazon Fire TV top 10 list for the first time since the beginning of Pixalate’s CTV report series.

MarTech 91

MarTech Advertising Marketing Media 91

MNTN

OCTOBER 16, 2023

Now that Connected TV (CTV) has become a staple in your media mix, you might be thinking of applying a set-it-and-forget-it strategy and calling it a day. Advertisers who wait to launch retargeting until halfway through their first 90 days only see 17% more site traffic and 52% more ROAS than those who launched at the same time.

Retargeting 52

Retargeting Audience Entertainment Advertising 52

MNTN

FEBRUARY 9, 2024

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising?

Advertising 98

Advertising Marketing Retargeting CPA 98

Martech Series

OCTOBER 3, 2022

the leading sports-first live TV streaming platform, announced a significant improvement on advertising campaigns transacted using Unified ID 2.0 (UID The first connected TV (CTV) partner to adopt the open-source, interoperable identity initiative, FuboTV has since seen a spend growth rate 112.8% FuboTV Inc.,

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable.

Geo targeting 105

Geo targeting Advertising Click Through Rate Mobile Ads 105

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. Latin America, and Canada.

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Demand Side Platform Audience Manufacturing Advertising 89