Remove Advertising Remove Communications Remove ROI
article thumbnail

Appcast Launches Recruiting Industry’s First Brand Marketing Solution with Unprecedented ROI Tracking

Martech Series

“Appcast’s data proves that brand awareness campaigns impact outcomes across recruitment advertising – whether it be on job boards, search engines, or social platforms,” said Appcast CEO Matt Molinari. This approach drives more applicants from social media, and across all recruitment advertising channels, than ever before.

ROI 59
article thumbnail

Why marketers need generalized system understanding

Martech

This presents a huge change in point-of-view that greatly benefits marketers who work closely with activation points for customer data (throughout all channels) and not only at the top-of-funnel activities (such as promotions, advertising, lead generation, etc.). Is the data being sent automatically? When is it updated (cadence)?

Marketing 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

AI-powered martech news and releases: October 24

Martech

Grammarly introduced new features to measure the impact of communication on business performance. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. Wondershare released Wondershare Virbo 3.0,

MarTech 124
article thumbnail

The ROI of personalized experiences: Content measurements

Martech

This is the second of a three-part series on the ROI of personalization. The next way to measure the ROI on personalized experience is by looking at the performance of content and its contribution as part of a specific experience and across the entire buyer’s journey. The optimal order of communications to create a conversion.

ROI 136
article thumbnail

AI-powered martech news and releases: December 5

Martech

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

MarTech 117
article thumbnail

Unlocking the power of marketing mix modeling solutions

Martech

Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. Enterprise mix modeling: Focuses on cross-functional adoption, business scenario planning and complex analytics, making it crucial for estimating all business factors impacting ROI.

Marketing 121
article thumbnail

B2B Advertising: the only guide you need

illumin

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.