Martech Series

JANUARY 31, 2023

Advertisers can easily activate their first-party customer data on the platform via Lytics Lytics , the next generation customer data platform (CDP), has been listed in the LinkedIn Marketing Partner Directory, the central destination for audiences to discover certified LinkedIn Partners.

ROI 80

ROI Audience Advertising Marketing 80

Marketing Dive

JUNE 6, 2022

Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy.

ROI 114

ROI Social Advertising Advertising 114

Ad Badger

JULY 19, 2023

Maximize your ROI with a Profit and Loss Dashboard in Amazon Advertising and become a better marketer too. Read More How Do I Maximize ROI With a Profit and Loss Dashboard in Amazon Advertising? The post How Do I Maximize ROI With a Profit and Loss Dashboard in Amazon Advertising?

ROI 52

ROI Advertising Marketing Education 52

VideoWeek

JUNE 1, 2023

More than one third (36 percent) of US advertisers have increased their CTV spend this year, according to Advertiser Perceptions, up from 29 percent in December. As a result, 55 percent of advertisers are pulling money out of under-performing media, including print, radio, traditional outdoor and linear TV.

ROI 52

ROI Advertising Food Media 52

Adweek

JANUARY 25, 2023

This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its.

ROI 227

ROI Retail Marketing Agency 227

Adweek

JUNE 12, 2023

111% ROI, 33% faster speeds, 77% reduction in costs. You know what we're talking about--stock images of professionals in gray suits sitting around a conference room table shaking hands. Text that describes your product in excruciating, quantitative detail. Generic.

ROI 285

ROI Advertising 285

MNTN

OCTOBER 14, 2022

According to a new study from Analytic Partners (AP), CTV averages just 7% of total spend, but yields an ROI that is 30% higher than other marketing channels. . According to Comcast Advertising, viewers are more likely to remember ads they saw on TV than those on mobile. Why not receive our CTV advertising report, right to your inbox?

ROI 98

ROI Marketing Mobile Ads Advertising 98

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Some marketing strategies, such as digital paid advertising, can boost numbers quickly. There are a few benefits to measuring the marketing ROI of a company, including: • Justifying how much is being spent on marketing efforts.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

AdExchanger

OCTOBER 26, 2022

Continue reading » The post Going Mall-In On Social Commerce; The ROI on DEI appeared first on AdExchanger. Against Mall Odds TikTok is many things: a payday for influencers, a news service, an entertainment provider, a music.

ROI 100

ROI Entertainment Ad Exchange Media 100

Martech

MARCH 18, 2022

A lot of companies spend a large majority of their marketing budgets on advertising and can’t show that direct line correlation or causation from advertising spend to dollar of revenue achieved.”. Click-through rates in general have gone down as marketers have increased their spend on this type of advertising. Brenner said. “A

ROI 125

ROI Marketing Click Through Rate Conversion 125

Exchange Wire

JUNE 30, 2023

B2B advertising is growing in leaps and bounds, becoming more sophisticated in terms of strategies, [.] The post How B2B Marketers Can Use Data to Boost ROI on Advertising and Tech Investments appeared first on ExchangeWire.com.

ROI 59

ROI Advertising Marketing Ad Tech 59

Marketing Tech News

SEPTEMBER 22, 2022

With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI. Read more » The post 96% of marketers want IT held accountable for ROI appeared first on Marketing Tech News.

ROI 73

ROI Marketing Advertising 73

Martech Series

MARCH 2, 2023

Fully leveraging existing creative assets, validating new creative directions, and integrating real-time customer preferences allows you to take informed risks, increasing the likelihood of improving the ROI of your marketing efforts. The post 3 Ways to Use Data-Driven Insights to Increase ROI appeared first on MarTech Series.

ROI 85

ROI Education Audience Marketing 85

Ad Beat

FEBRUARY 21, 2024

In fact their net of influence is so wide that they have reshaped the very landscape of digital advertising. You’re majorly missing out on ROI, because they’re currently the best group to focus your advertising effects on. Advertise your brand values With a spending power of $2.5 So, if you aren’t marketing to them?

ROI 52

ROI Marketing Impressions Conversion 52

MNTN

OCTOBER 17, 2022

One of the most insightful and efficient ways of measuring a company’s health is Return on Investment (ROI). Return on investment (ROI) is the ratio of your profit or loss divided by your investment. ROI is used to determine if an investment is being used most effectively and efficiently as possible.

ROI 52

ROI Machine Learning Fashion Conversion 52

Martech

DECEMBER 4, 2023

Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. This can be particularly beneficial for advertisers looking to expand their reach beyond their existing customer base.

Advertising 109

Advertising eCommerce ROI Audience 109

Playwire

AUGUST 9, 2023

Stricter data privacy regulations and the demise of third-party cookies pose significant challenges to online audience identification and targeted advertising. How greatly does data privacy impact digital advertising? What are some unique solutions?

Advertising 98

Advertising Cookies ROI Audience 98

Exchange Wire

JANUARY 10, 2023

Creating consistently successful advertising campaigns should be a goal of every marketer and business owner yet knowing where to allocate spend or how effective a campaign is can be an ongoing challenge. As such, leading programmatic and data expert Crimtan [.].

ROI 52

ROI Marketing Advertising 52

Exchange Wire

AUGUST 11, 2023

Mobile and CTV programmatic advertising expert, Azure Tech is proud to announce that its client, ELLIPAL, was recognised by Forbes as the most secure cold wallet in 2022. The post Azure Tech Propels Ellipal: Astonishing User Growth & ROI in Blockchain Cold Wallets appeared first on ExchangeWire.com.

ROI 40

ROI Advertising 40

AdPushup

OCTOBER 9, 2022

Luckily ad tech evolved, and we got programs managing most of the operational tasks leading to the rise of programmatic advertising. This improves ROI for both advertisers and publishers. Despite being on [.].

Advertising 98

Advertising ROI Cookies Ad Tech 98

Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. How do you reach your target audience?

Advertising 140

Advertising Marketing ROI Conversion 140

MNTN

FEBRUARY 6, 2024

While you’ve been learning more about the value and benefits of Connected TV advertising, a quick Google search may bring up some terms that you may or may not be familiar with, such as CTV and OTT. What is Connected TV Advertising? What is OTT Advertising? CTV and OTT is more than a trend—it’s a marketing revolution.

Advertising 98

Advertising Viewability Retargeting Audience 98

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Familiar names among the top 10 highest spending podcast advertisers are Amazon, Capital One, Comcast and State Farm. Read next: How to get the best ROI from podcast advertising.

Advertising 125

Advertising ROI Audience MarTech 125

Exchange Wire

SEPTEMBER 24, 2023

The post Publica’s Chris Mottershead on CTV Trends in APAC, Data-Driven Insights and ROI, and ATS Singapore appeared first on ExchangeWire.com.

ROI 52

ROI Display Advertising Advertising 52

Spoton Digital Media

OCTOBER 20, 2023

But in times of change, it’s important to remember not to make impulsive or knee-jerk reactions — especially when it comes to your marketing and advertising. Let’s consider what may happen when you turn down — or turn off — your marketing and advertising. What Happens When You Cut Your Marketing and Advertising Budget?

Advertising 90

Advertising Marketing ROI Brand Awareness 90

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! What Is Video Advertising? Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. The advertisers generate high ROI with leads, conversions, and sales from these video ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Smart-Hub

APRIL 29, 2024

In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Get a Consultation For Free Contact us 12 Key Programmatic Advertising Trends In recent years, programmatic advertising has emerged as a game-changer.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

Digiday

SEPTEMBER 28, 2023

Roxy Ziatabari, senior vice president, strategy and client solutions, Channel Factory The advertising industry has long relied on metrics such as click-through rates and impressions to measure campaign success. Combining these with sales from any advertising campaign allows advertisers and brands to discern their ROI.

Click Through Rate 78

Click Through Rate Advertising ROI Impressions 78

VideoWeek

MAY 3, 2023

There has been plenty of speculation over brands’ advertising strategies for the year ahead, and a number of industry projections have been released in recent weeks gauging how ad spend is likely to fare across 2023. And the company remains committed to advertising as a growth drive, though with a big focus on efficiency.

Advertising 98

Advertising ROI Retail Media 98

AdPulp

FEBRUARY 14, 2022

This ROI question hangs over all the brands who invest in Super […]. The post Super Bowl LVI Brand Advertising Highlights (A Monday Mandatory) appeared first on Adpulp. A star-studded 14-minute hip-hop medley has the kind of impact that no ad will ever deliver. But does it make people want to drink more Pepsi?

Advertising 108

Advertising ROI Marketing 108

Adtelligent

MAY 12, 2024

Programmatic advertising is an adtech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. Of course, the above statement is not set in stone.

Advertising 52

Advertising Cookies Ad Space Audience 52

Martech Series

NOVEMBER 30, 2022

Upsolver , the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

Advertising 81

Advertising Machine Learning Marketing ROI 81

Digiday

MAY 9, 2023

Sponsored by MNTN In the midst of upfronts and NewFronts season, advertisers are seeking media buys that drive awareness effectively. But with marketers facing increased scrutiny and pressure to generate measurable ROI, more brands are balancing their awareness-driven upfront buys with performance-focused TV buys.

Advertising 67

Advertising ROI Marketing Media 67

Martech

MARCH 22, 2023

Instagram unveiled two new advertising channels this week. Reminder Ads is designed to “ help advertisers build awareness, anticipation, and consideration for upcoming moments.” On the plus side, Instagram is still providing marketers with the best ROI – more than twice that of TikTok. last year, seven times more than Instagram.

Advertising 98

Advertising Ad Inventory ROI MarTech 98