Adweek

SEPTEMBER 20, 2022

Last week, leaders from the world of publishing, technology and advertising descended on Vancouver to craft a more privacy-safe web at the TPAC conference held by World Wide Web Consortium (W3C), a body charged with rewriting internet standards.

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The Ad Tech Blog

MARCH 6, 2024

Startups that fail to comply with the Gramm-Leach-Bliley Act (GLB Act) could face hefty penalties that include both financial fines and corrective actions mandated by oversight bodies. These penalties are designed to enforce data protection and privacy standards for consumer financial information. What financial penalties can startups expect?

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The Ad Tech Blog

APRIL 15, 2024

get( 'reports' )[ 0 ].get( get( 'data' ).get( get( 'rows' ) def parse_campaign_csv (file_path) : """ Parses a CSV file containing campaign data.

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Digiday

AUGUST 7, 2023

Federal Trade Commission put out a call for advertising experts to advise the regulatory body on advertising and privacy. Gupta Erry initially took an interest in the privacy side of the ad industry in 2018 when working with clients to prepare for Europe’s General Data Protection Regulation privacy law.

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Ad Monsters

DECEMBER 14, 2023

Whether you’re an ad tech company, publisher, or buyer, you will transact with the tech giant in some capacity. When it comes to big tech entities like Google, there is no competition, regardless of what they might tell the Department of Justice. There is no doubt that Google dominates the open web.

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VideoWeek

APRIL 25, 2024

It’s clear that ad tech is not yet ready for full cookie deprecation. The benefit of a delay can only be realised if ad tech providers continue to accelerate towards delivering cookieless innovation and grow collaboration with their advertiser and supply side partners.

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VideoWeek

JULY 17, 2023

But Google’s aim is that by the time this deadline hits, advertisers, publishers, and ad tech companies will all already be familiar with the alternative tools created within its Privacy Sandbox. To do this, Google has created a finite list of topics and sub-topics which can be used for ad targeting.

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Paleo AdTech

DECEMBER 10, 2023

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform.

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VideoWeek

JANUARY 26, 2023

The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition. For these two reasons, I believe in this instance it will be more of a slap on the wrist.

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VideoWeek

JUNE 28, 2023

. “This misalignment may have cost media buyers up to billions of digital ad dollars,” said Adalytics. Advertisers that may have purchased misdeclared inventory include advertising giants such as McDonald’s, General Motors and Disney, as well as political bodies including the US Government and European Parliament.

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Ad Monsters

FEBRUARY 22, 2024

The rapidly evolving landscape of AI and its integration into the publishing sector was the highlight of AdMonsters recent discussion with Burhan Hamid, a pivotal figure in the media and ad tech ecosystem. My body handles tea a whole lot better than it handles coffee. But guess what? Hamid doesn’t drink coffee.

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VideoWeek

JANUARY 16, 2024

As much as it gets criticised by some corners of the industry, and some specific measurement bodies have come under fire, the traditional panel methodology for measuring TV viewing remains the gold standard in TV. Like Kantar and Nielsen, major measurement bodies are becoming more and more open to working with new data sources.

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Martech Series

SEPTEMBER 15, 2022

Working directly with the trade association’s extended ecosystem of OOH media owners and ad technology subject matter experts, he will guide the development of research, technical standards and best practices, new ad formats, and thought leadership.

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VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Top Stories. Elon Musk (@elonmusk) May 13, 2022. Tappx Scores From The Bench.

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More About Advertising

AUGUST 10, 2017

The vexed question of who, if anyone, sees online ads has maybe moved on a bit.

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VideoWeek

OCTOBER 30, 2023

In this video interview, Tebbe breaks down the challenges and priorities for Liberty Global, the different “flavours” of CTV viewing, and the role of TV measurement bodies. Filmed at TV Rise 2023 in Florence. Follow VideoWeek on Twitter and LinkedIn.

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VideoWeek

MARCH 15, 2023

And the trade body had argued that implementing an action plan which may prove to be redundant would be harmful for the industry, since publishers and ad tech companies would have to adapt to the new framework, only to roll back those changes further down the line.

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Ad Monsters

NOVEMBER 25, 2022

Utilizing the insight that only 2% of women find themselves beautiful, Dove wanted to portray the realistic body type examples of women rather than portraying real women as models. Purpose-Driven Strategies in Ad Tech. There are companies in ad tech who are capitalizing on this message: .

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VideoWeek

JANUARY 8, 2024

King, the epitome of an affable Australian, speaks about ad tech, data and monetisation strategies with a contagious enthusiasm, which is particularly welcome on a wet and gloomy December afternoon in London. When King first joined Nine, the company worked with a single stack and only ten percent of revenue came from programmatic sources.

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Digiday

APRIL 24, 2023

“Sustainability” is one of the latest buzzwords in ad tech with it driving many of the public talking points on the contemporary conferences circuit as marketers attempt to define themselves as purpose-driven. Some fear the notorious “ad tech tax” could soon have another shade of green.

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Digiday

JULY 17, 2022

The Justice Department is likely to rebuff reported offers from Google-parent Alphabet to restructure its ad tech business with many now envisaging industry-wide changes. authorities were galvanized to win concessions from Google granting bodies such as the Competition Markets Authorities greater say over its Privacy Sandbox proposals.

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Digiday

JULY 28, 2022

In a blog post, Anthony Chavez, vp Privacy Sandbox, Google, noted how feedback from the media industry in forums such as W3C, not to mention oversight from antitrust bodies such as The U.K.’s “Google is very happy to force its rivals to pay [to use its ad tech stack] as long as it possibly can,” added the source.

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More About Advertising

DECEMBER 17, 2023

We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of online display advertising on the Open Web.

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Digiday

JUNE 13, 2022

According to Reuters, Google’s parent company Alphabet offered to let third-party ad tech companies serve ads on YouTube as a proposed remedy to an EU probe into whether restrictions over how third parties can access its services. ’s Competition Markets Authority.

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Automatad Inc.

NOVEMBER 23, 2023

The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. This extensive guide gives you a clear ground on the basics of adtech, its benefits, its governing body, and everything you need to know. It is an automated way of buying and selling digital ad space.

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VideoWeek

JUNE 30, 2022

While measurement of reach, viewability, and sales have been available, they’ve not been fully standardised – and often not handled by third-parties, meaning advertisers have had to rely on reports delivered by the publishers and ad tech companies running the ads.

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VideoWeek

SEPTEMBER 22, 2022

That not only means implementing sustainable production on adverts themselves (from energy usage to travel emissions), but also managing the more hidden environmental costs of serving ads through programmatic channels, with various ad tech mechanisms firing in the milliseconds it takes for an auction to take place.

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VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

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VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million. million (50.4 percent of the adult population), and The Sun 27.2

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Digiday

MARCH 29, 2023

He further noted how The Ads Transparency Center will let users check what specific ads an advertiser has run, including which ads ran in their region as well as the dates of their last campaign activity. Additionally, Google also maintains that it suspended more than 6.7 million advertisers’ accounts in 2022.

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More About Advertising

JUNE 21, 2022

This sounds rather like herding cats but GARM is supported by the World Federation of Advertisers (WFA) and various national bodies so presumably has some clout. Something called GARM, which stands for Global Alliance for Responsible Media, has produced a new set of guidelines for digital media including the metaverse.

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VideoWeek

MARCH 11, 2024

Adalytics’ study found that most Fortune 500 brands, as well as multinational non-profits and government bodies, are still running on MFA. Then there’s a commercial incentive for ad tech vendors to assist delivering all the above, and if they won’t help, their competitors most certainly will.

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VideoWeek

OCTOBER 20, 2022

UK marketers increased their budgets in Q3 2022, amidst a period of weakening demand, according to the latest Bellwether Report from British trade body IPA. The trade body recommended that companies think long-term with their marketing strategies. The survey showed that 22.2 percent cut theirs. .

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VideoWeek

MARCH 8, 2024

While the Belgium Court of Appeal will still need to make its ruling, the fact that these two judgements have essentially gone against IAB Europe means the Belgian court is likely (though not guaranteed) to rule against the trade body. Jackson spent almost 10 years at Teads, before co-founding the ad tech consultancy Launchpad.

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Digiday

APRIL 20, 2023

This is a publisher-ad tech story with that rarest of things: a happy ending. And it starts, like all these stories do, with a publisher (in this case The Guardian) being frustrated over the amount of money it’s losing to ad tech vendors — (specifically ad verification companies).

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More About Advertising

FEBRUARY 8, 2023

Leading US trade bodies The ANA (Association of National Advertisers), the 4A’s (American Association of Advertising Agencies) and IAB have launched Ad Net Zero USA, a UK Advertising Association climate change initiative whose 50+ members represent 40% of the world’s ad spend.

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VideoWeek

FEBRUARY 23, 2024

The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market. Read more on VideoWeek. Read more on VideoWeek.

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