Fragmentation between different markets and viewing modes complicates access to inventory, says Albert-Jan Tebbe, Director of Advanced Advertising at Liberty Global. When it comes to CTV, the industry needs to prioritise a seamless user experience, in order to deliver the viewing experience consumers are used to from watching TV.
In this video interview, Tebbe breaks down the challenges and priorities for Liberty Global, the different “flavours” of CTV viewing, and the role of TV measurement bodies. Filmed at TV Rise 2023 in Florence.
