Digiday

MARCH 15, 2023

Advertisers are spending more on the platform, according to four media buyers Digiday spoke to. Granted, the levels of spending are nowhere near what’s being spent on the largest social networks and online video platforms, but it’s clear Pinterest has momentum in the wider ad slowdown. It’s neither one thing or the other.

Education 70

Education Fashion Media Agency 70

Martech Series

FEBRUARY 28, 2023

Winter ’23 Release Continues to Accelerate and Streamline Modern Data Management Talend , a global leader in data integration and management, today announced the latest update to Talend Data Fabric, its end-to-end platform for data discovery, transformation, governance, and sharing.

Impressions 84

Impressions MarTech Data Management Platform Marketing 84

Martech

JULY 29, 2021

“We offer a tool for advertisers of all kinds – it could be e-commerce, HR companies, travel agencies – for them to advertise much easier on all sorts of platforms; Amazon, eBay, Google Ads, Google Shopping, whatever. One is by building a central academy where people can self-serve and discover.

Education 127

Education Marketing MarTech Audience 127

Martech Series

FEBRUARY 28, 2023

Marketing Technology News: MarTech Interview with Allen Bonde, CMO at TreviPay Another aspect of the new offering on top of Spryker’s #1 ranked composable commerce platform is the availability of expert-led technical services.

ROI 84

ROI MarTech Marketing 84

Paleo AdTech

JANUARY 17, 2023

Wes was the co-founder with Jon Vein of the marketing and media analytics platform MarketShare Partners, founded in 2006 and sold to Neustar in 2015 for a reported $450 million. So MarketShare is one of those handful of startups that began life in the academy. Wes is currently a Partner at March Capital, based in L.A., Who are they?

Cookies 52

Cookies Healthcare Ad Tech Media 52

Basis

DECEMBER 6, 2022

Thanks to consumer demand for both privacy in advertising and relevant and personalized ad messaging, contextual targeting is having a moment. For example, if you’re served an ad about paint products while reading an article about the best way to paint smooth walls, you were served a contextual ad. Cookie Free.

Cookies 66

Cookies CPC CPM Viewability 66

Martech Series

SEPTEMBER 29, 2022

a pioneer and leading platform for real-time engagement APIs, announced the results of a commissioned study that examines Gen Z preferences in mobile app-based interactive live video. 17% said education apps, like Khan Academy and Quizlet. Agora, Inc., 30% said workplace apps, like Zoom and Slack.

Healthcare 82

Healthcare Entertainment Education Audience 82

Digiday

MARCH 14, 2023

“Frankly speaking, beyond the headlines, the entities that will win out the AI race are the companies that successfully convert these technologies and make them digestible,” Dakate added. He added that they could potentially also use other companies’ language models in the future beyond OpenAI’s.

Machine Learning 69

Machine Learning Marketing Media 69

VideoWeek

JULY 18, 2022

In this week’s Week in Review: The DOJ is set to rejects Google’s offer to break up its ad business, DAZN explores an acquisition of Eleven Sports, and Dentsu cuts its ad spend forecast. DOJ Set to Reject Google’s Offer to Split Up its Ad Business. Dentsu Cuts its Ad Spend Forecast for 2022 to 8.7

Media 52

Media Ad Tech Agency Demand Side Platform 52

Martech

SEPTEMBER 9, 2022

Two kinds of disconnection — personal and technological — two solutions — building community and building a natively connected marketing, sales and service platform. “The content, the HubSpot Academy; it’s not an overnight thing for us.” “The content, the HubSpot Academy; it’s not an overnight thing for us.”

Marketing 112

Marketing MarTech Audience Communications 112

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. For instance, these two platforms have large communities of online gamers. TikTok’s Re: Make campaign.

Media 113

Media Marketing Non-Profit Audience 113

MNTN

DECEMBER 29, 2022

After years of explosive growth and record-high viewership, the platform matured and finally delivered on its promises. It was a bit of a wake-up call for brands as they saw diminishing returns on their ads for the big games—and noticed streaming increasingly embracing sports. From Ad-Free to Ads, Please.

Audience 52

Audience Conversion Marketing Advertising 52

Martech

MAY 2, 2022

These improvements could help more companies adopt HubSpot as a cross-functional revenue operations platform by adding their service team to a tool their sales and marketing teams may also be using. HubSpot Academy has released over five hours of content in their free Revenue Operations (RevOps) certification course.

Conversion 52

Conversion Education Marketing Communications 52

Martech

DECEMBER 6, 2021

MOPs teams can earn back time by automating tedious, back-and-forth tasks with platforms like Workato, Mulesoft, Tray.io, and Zapier. What about adding new tech to your stack? Take a look at this chart from AIHR Academy : Conduct a mini-audit of your Marketo instance. Source: Lucidchart.

Click Through Rate 104

Click Through Rate Communications MarTech Agency 104

Basis

MARCH 29, 2023

Predicting outcomes under conditions of uncertainty is one of the most challenging aspects of digital advertising, and AI platforms can be a powerful ally in that fight by dynamically identifying and analyzing situations and crafting conclusions. Simply put: automation works with data, while AI understands data.

Advertising 75

Advertising Machine Learning Agency Media 75

Martech

JUNE 10, 2022

Why we care: In their quest to be the CRM platform for scaling businesses, Hubspot first added value to its Enterprise-level tools to eliminate the myth that when companies grow over a specific size, they need to switch to a different platform. Search for #HubSpotTipsAndTricks.

Conversion 105

Conversion Media Marketing Communications 105

Digiday

MARCH 14, 2023

Auto ad spending is starting to recover. The scatter and direct-response ad markets have improved. million: Number of people, on average, who were watching the Academy Awards at any given minute during the three-plus-hour telecast. Netflix’s ad tech deal with Microsoft is set to expire in 2024. Numbers to know 18.7

Marketing 68

Marketing Audience Advertising Media 68

VideoWeek

AUGUST 19, 2022

In this week’s Week in Review: VidMob raises $110 million, TikTok launches new shoppable ad formats, and streaming surpasses cable viewing in the US. TikTok Launches Shopping Ads. Shopping Ads includes three formats. Apple to Introduce Ads on iPhone Apps. Top Stories. VidMob Raises $110 Million.

Media 52

Media Ad Tech Agency eCommerce 52

Single Grain

JUNE 21, 2023

Experiment with various aspects of digital marketing, such as: paid advertising search engine optimization conversion rate optimization organic social media strategies Use free advertising credits offered by hosting providers, like Facebook Ads or Google Ads, to kickstart your campaigns.

Marketing 98

Marketing Conversion Rate SEO Education 98

Single Grain

FEBRUARY 24, 2020

Social media, videos, ads, email lists, getting backlinks, more social media…. Paid Content Promotion: A Comparison Of The Different Platforms. Even common platforms like Facebook and LinkedIn provide a good place for people to exchange content. That’s where content promotion gives you a boost. Dive Deeper: . Drift's Insider.

SEO 124

SEO Audience Brand Awareness Marketing 124

Single Grain

FEBRUARY 20, 2023

Since launching in 2014, ClickFunnels has divided opinions like few other marketing platforms. On the one hand, advocates praise the all-in-one marketing platform as the perfect solution for creating fully optimized, automated sales and marketing funnels capable of generating maximum revenue with minimal effort. Because… ?

Pop-Up 52

Pop-Up eCommerce A/B Testing Marketing 52

AdvertiseMint

SEPTEMBER 9, 2023

This exposure is worth millions in equivalent ad spend. Brands want their ads and campaigns to beat those of competitors. A digital marketing campaign and TV ad compete in separate groups. D&AD Awards D&AD stands for Design and Art Direction. The awards added credibility to the brand.

Advertising 52

Advertising Marketing Agency ROI 52

Single Grain

APRIL 10, 2020

After noticing that a number of brands have been doing their part to assist in whatever way they can, we wanted to further help this act of compassion by publishing an alphabetical list of the tech and marketing companies that are giving away free software, courses, tools, services, ad credits and grants during the COVID-19 outbreak.

Marketing 128

Marketing Education Non-Profit SEO 128

Single Grain

FEBRUARY 24, 2020

Social media, videos, ads, email lists, getting backlinks, more social media…. Paid Content Promotion: A Comparison Of The Different Platforms. Even common platforms like Facebook and LinkedIn provide a good place for people to exchange content. That’s where content promotion gives you a boost. Dive Deeper: . Drift's Insider.

SEO 92

SEO Audience Brand Awareness Marketing 92

Single Grain

JUNE 15, 2021

You can use an online course platform like Thinkific, Udemy or SkillShare to create and market your cooking courses. Offering virtual cooking classes comes with a wealth of benefits, such as: Adding a little extra revenue to your business. Examples of spas that offer online classes: The Beauty Academy. I hope you understand.”

Entertainment 52

Entertainment Education SEO Audience 52

Single Grain

AUGUST 4, 2020

Account owners who visited our customer education academy were 4x more likely to purchase compared to account owners who did not. Action: Create three sets of education programs (courses) as part of a school/academy that offer different levels of product education (from beginner to expert) using graded quizzes as assessment tools.

Conversion Rate 116

Conversion Rate Education Conversion Pop-Up 116

Martech Series

DECEMBER 11, 2022

With an all-star speaker lineup, enlightening topics, and full networking sessions across the mainstage and six side events, MiamiWeb3 succeeded in being a globally relevant platform to drive meaningful discussions and outcomes for the Web3 industry.

Finance 79

Finance Entertainment MarTech Affiliates 79

Clearcode

JULY 3, 2022

The name was coined by Constantin Perskyi, Professor of Electricity at the Artillery Academy of Saint Petersburg, in 1900. The most important events in the 1950s were the following: 1951: Advertisers spent $128 million on TV’s ads. 1955: Advertisers spent $1 billion on TV’s ads. The main difference is how the ads are served.

Advertising 59

Advertising Electronics Audience Ad Server 59

Ad Beat

SEPTEMBER 25, 2019

As a result, the company decided to double their advertising budget (a $10M to $15M increase) and started testing out some TV ads before announcing their Find Your Way Home campaign. Ad spend and networks: In the last 6 months, Zillow has spent a whopping $15.8M Source: Zillow. Source: Adbeat.

Real Estate 52

Real Estate Brand Awareness Impressions Non-Profit 52

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Here is our list, which is organized alphabetically and not in any order of importance.

Marketing 117

Marketing Manufacturing Communications Healthcare 117

Martech Series

JULY 31, 2022

Established by the Television Academy, the 74th annual Engineering, Science and Technology Emmy Awards (formerly known as the Engineering Emmy Awards) were created to highlight individuals and companies that “materially affect the production, recording, transmission or reception of television.”

MarTech 85

MarTech Marketing Media Entertainment 85

Single Grain

SEPTEMBER 3, 2019

will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 We’re an enjoyment platform for people all over the world to watch.”. billion in 2016 to $12.12 billion by 2020 in the U.S.

Marketing 106

Marketing SEO Banner Audience 106

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. C) Crazy Idea. F) Failure.

Marketing 136

Marketing ROI Audience Video Ads 136