Ad Monsters

JUNE 12, 2025

I think certainly anyone who attends an AdMonsters event or reads your newsletter will be interested in the subject matter, but I’d love it if those people could also give it to their spouses or colleagues who aren’t in the weeds of ad tech and have them find it entertaining and interesting. To Google’s credit, they executed well.

Header Bidding 98

Header Bidding Ad Tech Display Advertising Audience 98

Martech

JANUARY 7, 2022

The Data Marketplace taps into thousands of consumer behavior attributes and can be combined with a network of licensed third-party providers. Read next: Best Buy announces in-house ad network. But the same overarching principle applies.

Retail 115

Retail Entertainment Ad network MarTech 115

InMobi

NOVEMBER 30, 2012

After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! Yesterday evening was the seventh Mobile Entertainment awards held in London at the Royal Garden Hotel.

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Ad network Mobile Ads Rich Media Entertainment 40

Lemonads

DECEMBER 23, 2020

However, platform owners, media buyers, and affiliates are revolutionizing the way companies promote their products and networks deserve part of the praise. There are hundreds of different ad networks to choose from and more platforms seem to emerge daily.

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Affiliates Ad network CPC CPM 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40

Martech

OCTOBER 22, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Jagran runs and manages premium sites for news and current events, entertainment and education. Taking control of video ad inventory.

Video Ads 106

Video Ads Ad Server Media Ad network 106

Martech

OCTOBER 25, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Video Ads 117

Video Ads SEO Ad Server Ad network 117

Martech

JANUARY 3, 2024

Yet, X saw the grand exit of big tech and entertainment brands last year. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.” Gartner consumer data shows that total ad avoidance (e.g.

Audience 141

Audience Entertainment eCommerce Media 141

InMobi

MAY 10, 2017

Established in 2009 Youzu Interactive is a global entertainment company with blockbuster games such as League of Angels, Youth of Three Kingdoms and Furious Wings. partnered with InMobi, the largest independent ad network in China, to acquire quality gamers for ‘Youth of Three Kingdoms ’ at scale. Youzu Interactive Co.

Entertainment 52

Entertainment Ad network 52

Ad Monsters

FEBRUARY 22, 2023

To understand what it is, let’s go back to a type of entity that’s familiar to all of us: the ad network. Ad networks select a group of publishers and add some value to it. In this respect, these ad networks are serving as representatives of the publishers.

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Ad Tech Ad network Audience Manufacturing 98

Brid.tv

FEBRUARY 24, 2025

When it comes to content niches, entertainment is naturally the first choice live sporting events, shows, films, and similar. Unlike SVOD and TVOD, it is easy to implement, requiring only a quality ad network to handle ad placement and targeting. Contact our sales to learn more!

Audience 52

Audience Ad network Education Video Ads 52

Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew Casale entertaining the Index Exchange troops.

Media 52

Media Header Bidding Ad network Cookies 52

Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

InMobi

APRIL 23, 2015

This report features global and regional data from the InMobi Ad Network in 2014. Here are some key findings from the report: Top Spenders On Mobile Entertainment was the top vertical, followed by CPG and Telecom. Food & Drink, Social Media, Retail, Technology, Telecom, and Travel were the fastest growing verticals.

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Click Through Rate Advertising Rich Media Food 52

Martech

AUGUST 24, 2023

The ridesharing experience and media ecosphere show how hundreds of millions of North American customers annually are getting from place to place for travel needs and entertainment. Growing ad network. Lyft’s unique journey takes riders from the app to an in-car experience where they have the customer’s complete attention.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

TechCrunch Ads

JULY 12, 2022

The Trade Desk develops advertising automation tools and manages an ad network that couples online publishers with brands. Automation allows Disney to sell more ads at scale and accelerates the company’s goal to target more of its overall pool of first-party data.

Ad Server 72

Ad Server Ad Inventory Ad Tech Audience 72

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. A user opens an app, sees an ad, and the publisher receives money from the advertiser for showing said ad.

Advertising 75

Advertising CPM Mobile Ads Banner 75

Paleo AdTech

JUNE 27, 2024

Living in Israel as a kid, he tried to start a babysitting and tutoring syndicate and then a short-lived text-based news-and-entertainment alert company he called 24Go. The algorithm uses pixels on the advertisers’ pages to see if ads result in actions, which improves targeting. So Taboola functions like a performance ad network.

CPC 75

CPC CPM Entertainment Ad network 75

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

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Finance Affiliates Ad network A/B Testing 52

InMobi

DECEMBER 6, 2013

InMobi named Best Ad Network in the UK InMobi was awarded the title of Best Advertising Network for the third year in a row at the ME Awards 2013, presented by Mobile Entertainment. for multiple awards and acknowledgements that have come our way. We’re ecstatic to announce the following awards.

Entertainment 52

Entertainment Ad network Advertising 52

Digiday

JANUARY 3, 2023

For one, there are the growing number of retail media networks (RMNs), most of them based in the U.S., which together could haul in something like $100 billion by 2026, according to McKinsey’s report. And why not?

Media 76

Media Agency Retail Entertainment 76

InMobi

AUGUST 9, 2017

To solve for this, mobile app store players - Google and Apple, have enabled their operating systems to allow ad networks to identify and track individual devices for the purposes of mobile advertising.

Retargeting 52

Retargeting Ad network Retail Cookies 52

Lemonads

FEBRUARY 9, 2021

Despite the fact that all stakeholders have different goals, one thing that advertisers and publishers have in common is the needt for a reliable ad network. There are dozens if not hundreds of options to choose from, some of which specialize in a few different types of traffic while others offer a huge collection of ad formats.

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Ad Tech Daily

JANUARY 15, 2025

Partnership unlocks new inventory for advertisers to deliver personalized, omnichannel experiences across 200 million monthly casino impressions SAN FRANCISCO — LiveRamp(NYSE: RAMP), today announced it is powering the industrys first casino media network forMohegan, a global leader in casino and entertainment destinations.

Media 52

Media Entertainment Ad Tech Impressions 52

Paleo AdTech

DECEMBER 10, 2023

And native of course is a space that was identified in 2011 in an OMMA keynote by investor Fred Wilson, inspired by in-stream social ad formats (particularly on mobile) that blend in with the surrounding publisher context. In March of 2021, private equity player Vista Equity acquired a majority stake in the company for a reported $1.4

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Paleo AdTech

OCTOBER 12, 2021

And native of course is a space that was identified in 2011 in an OMMA keynote by investor Fred Wilson, inspired by in-stream social ad formats (particularly on mobile) that blend in with the surrounding publisher context. In March of 2021, private equity player Vista Equity acquired a majority stake in the company for a reported $1.4

Native Advertising 52

Native Advertising Fashion Food Entertainment 52

Paleo AdTech

JULY 6, 2022

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Since 2018, Matt has led a team at TransUnion , where he is currently EVP Media & Entertainment Vertical.

Media 45

Media Ad network Ad Server Entertainment 45

Martech Series

SEPTEMBER 13, 2022

On the receiving end of the majority of these ad fraud attacks are companies in the mobile gaming industry. This number is followed closely by entertainment and e-commerce apps at 32.46% and 36.64%, respectively. Early signs of ad fraud on your ad campaigns. Use ads.txt file.

CPA 75

CPA Affiliates Conversion Retargeting 75

Lemonads

NOVEMBER 12, 2020

To help you understand and succeed with this type of traffic, we’ve put together a pop-under ads guide that explains this type of traffic and its benefits. Plus, we’ll also cover the best pop ad networks for affiliates of all levels. What Are Pop-Up Ads? Without further ado, let’s get started!

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Pop-Up Affiliates Ad network Fill rate 52

InMobi

JANUARY 31, 2013

Whats more, this plugin also has InMobi Ad Network & House Ads capabilities bundled within it enabling developers to maximize ad monetization as well.

Entertainment 40

Entertainment Ad network Marketing 40

Clearcode

AUGUST 13, 2023

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. So, how does the whole system work exactly?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Single Grain

MARCH 3, 2023

Native ads generally have higher click-through rates (CTRs) than display ads. And instead of negotiating each placement with publishers, programmatic advertising allows you to run your native ads through a native ad network, like Taboola or Outbrain. However, you can’t directly compare native ads and Facebook Ads.

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Native Advertising Advertising CPC Brand Awareness 97

Paleo AdTech

DECEMBER 10, 2023

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. The company grew over 11 years to 1,000 employees and was sold to AT&T for $1.6 billion in 2018.

Media 40

Media Ad Server Ad network CPA 40

Paleo AdTech

DECEMBER 10, 2023

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Since 2018, Matt has led a team at TransUnion , where he is currently EVP Media & Entertainment Vertical.

Media 40

Media Ad network Ad Server Entertainment 40

Paleo AdTech

MAY 10, 2022

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. The company grew over 11 years to 1,000 employees and was sold to AT&T for $1.6 billion in 2018.

Media 40

Media Ad Server Ad network CPA 40

Lemonads

JANUARY 4, 2021

It’s safe to assume that higher tier countries have higher CPCs, but advertisers should always verify potential costs with the push ads network before launching a campaign. This is one of the reasons why push notifications are a great option to promote subscription, utility, and entertainment mobile apps.

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Affiliates Non-Profit eCommerce Entertainment 52