Monetize More

JUNE 19, 2023

Interstitial ads (a.k.a Full-page ads) which has been yielding a 15-30% revenue increase based on the tests we conducted are one of the most popular mobile ad formats. Performance could vary per website taking into account factors such as speed, site layout. regular banner ad units).

Header Bidding 52

Header Bidding Ad Exchange Banner Ad Inventory 52

MNTN

APRIL 16, 2024

But it can be hard to stand out from the digital crowd, even if you have a beautiful site layout and an incredible product on your hands. For example, if you’re an online skincare shop, you could set up a quiz for customers to take a short quiz for recommendations on the cleansers that’ll work best for their skin type.

A/B Testing 40

A/B Testing Pop-Up Conversion Advertising 40

AdvertiseMint

JANUARY 18, 2024

Is it possible to run Facebook ads without page? While it might seem a prerequisite, there are ways to use Facebook ads without directly associating them with a Facebook page. This blog post will discuss running Facebook ad campaigns without a dedicated page. What Is a Facebook Ad Campaign Without a Dedicated Facebook Page?

Audience 52

Audience ROI Communications Advertising 52

Monetize More

OCTOBER 25, 2022

The reports AdSense publishers have access to in their AdSense dashboards only provide an estimate of ad revenue earned. If Google detects that your site is displaying ads to bots or other invalid traffic (IVT), it will deduct the amount of revenue that was generated from those impressions from your AdSense account balance.

Header Bidding 52

Header Bidding Impressions Ad Inventory Machine Learning 52

Monetize More

JANUARY 30, 2023

Most advertisers looking to launch their campaigns typically refer to the industry-standard ad sizes set by the Interactive Advertising Bureau (IAB). This makes things easier for those looking to buy or sell ads, as a standard set of sizes ensures a strong supply and demand chain.

Banner 52

Banner Mobile Ads Click Through Rate Viewability 52

Ad Monsters

SEPTEMBER 2, 2022

It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today.

Real Estate 104

Real Estate Ad Ops Advertising SEO 104

Monetize More

MARCH 3, 2023

If you’re a small publisher looking for ways to monetize your website, you might be interested in exploring quick approval ad networks. These networks offer a streamlined and easy-to-use approval process, allowing publishers to start displaying ads on their sites within a short amount of time.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Ad Rants

SEPTEMBER 27, 2022

Earlier, the marketing tech was limited to suggesting recommendations based on fixed inputs, outputs, and assumptions. Uncover trends using big data analysis to optimize strategies and ad campaigns. Uncover new ad channels that are not in place or used by competitors. billion by 2030. Personalized Dynamic Advertising.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Monetize More

JANUARY 23, 2023

One of the most prevalent AdSense issues that publishers face is having an ad-serving limitation imposed on their accounts. This penalty is disastrous for publishers as this literally limits their ability to serve ads on their sites which can heavily reduce AdSense revenues while the limitation is being enforced.

Advertising 52

Advertising 52

Digital Ad Blog

SEPTEMBER 5, 2023

Founded in 2013, Adnimation works with publishers in the US and around the world, serving more than five billion ad impressions per month. Publishers working with Adnimation have access to all the available ad units and ad technology in the market, ranging from header bidding and video ads to native content and display ads.

Header Bidding 52

Header Bidding Finance Education Impressions 52

Ad Monsters

DECEMBER 8, 2022

Attendees left the room with resourceful recommendations for strengthening their digital advertising strategies. In an ad tech world full of dying cookies, publishers now more than ever realize the power of their first-party data. Revenue Diversification Recommendations. First-party Data Strategy, Testing & Iteration .

Advertising 98

Advertising Education Ad Tech Ad Ops 98

Fuel Lines

MARCH 28, 2019

Almost 9 in 10 decision makers believe it is important for companies to layout a clear vision for the future. I would also recommend an excellent ADWEEK article written by Scott Gerber on thought leadership: Executive Leaders Need to Solidify the Brand Values They Want to Share.

Agency 237

Agency Manufacturing Food Marketing 237

Monetize More

JUNE 8, 2023

AdSense ad code – Once you’ve signed up for an account, you need to add the AdSense ad code to your website. It will delay your acceptance into the AdSense ad network if you forget to do it. Other reasons – Google is not 100% clear about the processes they follow to accept new publishers into their ad network.

Ad Exchange 52

Ad Exchange Ad network Ad Ops SEO 52

Monetize More

DECEMBER 29, 2022

Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). For instance: line items, ad units, platforms or apps. It’s a network-level snapshot of your instream video inventories programmatic signal score that appears in ad manager. Viewability : Signals that indicate a premium video ad experience.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Basis

DECEMBER 16, 2022

Per the chart above from eMarketer , paid search ad spending is expected to continue growing in coming years. of overall digital ad spending in 2023, and over $136 billion dollars in the U.S. Differences Between Paid Search and Programmatic Display Ads. Using Paid Search Along with Display Ads. alone by 2026.

Display Advertising 52

Display Advertising Machine Learning Advertising Search Advertising 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Spoton Digital Media

FEBRUARY 20, 2023

Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. Use A/B variations on: Subject lines Call-to-actions Offers Button colors Body copy Templates/layouts Images vs videos 7. Don’t overlook the power of email marketing.

A/B Testing 97

A/B Testing Marketing Click Through Rate Audience 97

AdvertiseMint

DECEMBER 1, 2023

Are your Google Ads feeling lackluster lately? Introducing… Remarketing Lists for Search Ads, also known as RLSA. Understanding Remarketing Lists Before we get deeper into Remarketing Lists for Search Ads, it’s important to clearly understand the idea of remarketing lists. Well, I’ve got a great solution for you!

Conversion 52

Conversion ROI Audience Cookies 52

Martech

MAY 24, 2022

Apps like ARki can help non-architects understand the dimensions and layout of a building in the project planning phase by rendering a 3D model of the space. Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D.

AutoMobile 133

AutoMobile Marketing Healthcare Manufacturing 133

YieldBird

SEPTEMBER 25, 2023

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. This comprehensive article delves into the intricacies of improving programmatic ads’ viewability while safeguarding a seamless and enjoyable user experience. What is ad viewability? How is it measured?

Viewability 52

Viewability Banner Impressions Video Ads 52

Martech Series

JULY 11, 2022

Over the years, we added more and more advanced capabilities and extended the platform even further. For pro designers, we have Editor X, supporting more design capabilities, responsive experiences, advanced layouts, and breakpoints control. and adding capabilities to expand our offering accordingly.

MarTech 82

MarTech SEO eCommerce Conversion 82

Monetize More

MARCH 22, 2023

ChatGPT can analyze vast amounts of data and provide insights and recommendations that can help publishers optimize their content for SEO and search ranking. What if you were missing out on ad revenue that can help take your business to a whole new level? That’s where MonetizeMore comes in!

Header Bidding 52

Header Bidding Audience Finance SEO 52

Martech

JUNE 15, 2023

If your stakeholders aren’t budging and the list of metadata fields they’d like included in the DAM is longer than you’re recommending, you may have to initially pick your battles. Fields will be added and removed, and metadata tags in existing fields have to be added, removed or updated. Trust me, it will work out.

MarTech 94

MarTech Marketing 94

Automatad Inc.

NOVEMBER 30, 2023

AdSense arbitrage is a process where website owners buy traffic via ads from different sources and then monetize it by showing AdSense ads on their websites. You can purchase traffic from sources like social media platforms, search engines, or ad networks and then redirect it to your website. Ok now… What is Adtech Arbitrage?

CPC 52

CPC Non-Profit Native Advertising SEO 52

Automatad Inc.

NOVEMBER 15, 2023

Either you want to know what programmatic native ads are, or you want to know how native ad inventories can be sold programmatically. Programmatic native advertising combines the efficiency and automation of programmatic advertising with the user-focused approach of native ads. How do Programmatic Nativе Ad Units Work?

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

Spoton Digital Media

FEBRUARY 20, 2023

Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. Use A/B variations on: Subject lines Call-to-actions Offers Button colors Body copy Templates/layouts Images vs videos 7. Don’t overlook the power of email marketing.

A/B Testing 52

A/B Testing Marketing Click Through Rate Audience 52

AdvertiseMint

OCTOBER 13, 2023

Or get a flood of sales just by posting an online ad? Unlike regular brand ads, direct response talks directly to buyers. Regular ads are slow. Direct response marketing channels include mail, email, Facebook ads, TV, and more. You can test anything – headlines, images, offers, ad layouts, email content, etc.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Spoton Digital Media

AUGUST 23, 2021

Don’t simply create more content, send more emails, or spend more on ads. At SpotOn, we always recommend 3-4 weeks of research before any marketing tactics get underway. And, layout the tactics you will use to promote your brand. If you want to improve your marketing, don’t jump right into launching more tactics.

Marketing 52

Marketing Audience Agency Advertising 52

Martech

JUNE 10, 2022

Why we care: In their quest to be the CRM platform for scaling businesses, Hubspot first added value to its Enterprise-level tools to eliminate the myth that when companies grow over a specific size, they need to switch to a different platform. Search for #HubSpotTipsAndTricks.

Conversion 83

Conversion Media Marketing Communications 83

Monetize More

APRIL 24, 2023

For publishers who want to do a randomized experiment using two or more variants of the same web page to see which layout performs better, we recommend doing the AB testing Google’s way. You may also edit the weight of visitors that will be exposed to the original vs. variant layout. FAQ What is Google optimize?

A/B Testing 98

A/B Testing Header Bidding 98

Monetize More

APRIL 18, 2023

Understanding the optimal number of AdSense ads to include on a page is crucial. In this article, we’ll provide expert tips and insights to help you determine the ideal ad placement and density based on your content, layout, and user experience. Publishers may not place more than one “large” ad unit per page.

Viewability 94

Viewability Ad Ops Ad Inventory Education 94

InMobi

APRIL 7, 2014

Before we take a deep dive into native ads, let us understand first what native ads are. Q: Why would you want to show Native Ads? If you are an app developer looking to monetize your app by display advertising, but want to customize ads according to your app’s look and feel, then native ads are what you should be after.

Impressions 52

Impressions Banner Display Advertising Real Estate 52

MNTN

APRIL 17, 2024

MNTN Performance TV Use Case: Serving targeted Connected TV ads to your shoppers How it Works: With the MNTN app, Shopify advertisers get a dynamic way to enhance their store’s visibility and attract a wealth of new shoppers by transforming TV advertising into an extension of digital performance marketing.

Shipping 52

Shipping A/B Testing Impressions Marketing 52

AdvertiseMint

OCTOBER 9, 2023

These individuals have a significant online following and use their influence to recommend products to their audience. When their followers make a purchase through the influencer’s recommendations, the influencer earns a commission. Do you often recommend the latest gadgets, fashion finds, or must-have items to your friends?

Affiliates 52

Affiliates Conversion Rate Audience Conversion 52

Single Grain

JUNE 14, 2023

Work With Us 7 AI Marketing Tools to Streamline Your Marketing Strategy From email marketing to paid ads to content creation, here are seven excellent AI tools that will make your marketing tasks easier and more successful. This AI-powered solution enables businesses to streamline their ad creation process and deliver impactful campaigns.

Marketing 98

Marketing Machine Learning SEO Click Through Rate 98

AdvertiseMint

JULY 5, 2023

Do you feel like your Facebook ads are not driving any meaningful results? In this blog post, we will provide an informative guide on how to thoroughly assess your Facebook ad campaigns so that they can start driving better ROI. Now, a Facebook ads account audit decides the effectiveness of your ad spend.

A/B Testing 52

A/B Testing CPC CPM Conversion 52

Martech

OCTOBER 24, 2022

Many people don’t think about accessibility beyond seeing ramps added to buildings. Many ads have very small fonts that also make them hard to read. From their ad campaigns to their site, they did a really nice job and a seamless experience from the ad to the landing page to the sale. Unilever a few years ago.

Marketing 107

Marketing Pop-Up SEO Food 107