Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. household-level IDs, she added. household-level IDs, she added.

Ad Targeting 77

Ad Targeting Ad Server Geo targeting Ad Tech 77

Martech

DECEMBER 29, 2022

Premium streamers provide the inventory, price hikes increase the audience for ads. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. The ad-free tier on Disney+ got bumped up to $11 when they introduced the ad-supported tier at the end of 2022. (The

Media 116

Media Advertising Audience Ad Exchange 116

Digiday

OCTOBER 10, 2022

The DMV newsletter will include content from the Metro desk, as well as other stories for a local audience, such as sports, lifestyle and entertainment articles. The goal of it is to make the newsletter about the audience in the DMV. It’s logged in, it’s tied to a person and the audience is engaged,” he said.

Viewability 70

Viewability Ad Inventory Audience Entertainment 70

Martech Series

JUNE 9, 2022

However, this also presents a dilemma for content owners and streamers — how can they manage the ad supply without compromising the viewing experience and overloading the audience with too many ads? “We believe this is the future of ad-supported television — and our latest FAST report confirms it.”

Advertising 82

Advertising Impressions Ad Inventory Audience 82

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. People simply pull off the cords for wireless content viewing.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

InMobi

APRIL 20, 2021

Through InMobi Exchange , the leading mobile exchange, advertisers can reach out to audiences from a wide range of over 30,000 global apps with 90% SDK direct inventory. iQIYI International has leveraged InMobi Exchange in monetizing its ad revenues in key countries such as Indonesia, the Philippines, Thailand, India, and Vietnam.

Fill rate 52

Fill rate Rich Media Banner Ad Inventory 52

Martech Series

OCTOBER 31, 2022

Publishers using Taboola Header Bidding generate incremental revenue from existing display ads inventory and to date, top publishers McClatchy, Ströer, iMedia and many others are already live. Publishers benefit from Taboola Header Bidding by driving significantly more monetization with their existing display ad units.

Header Bidding 52

Header Bidding Ad Inventory Native Advertising Finance 52

Monetize More

DECEMBER 29, 2022

The ad unit, the inventory on which it appears, and the interaction it receives are the fundamental elements of monetization. Video ad units generally result in larger audience engagement, such as more prolonged periods of time spent on a page, and thus fetch higher CPMs compared to generic display ads.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Digiday

FEBRUARY 13, 2023

” To play using these mods, players must navigate through Overwolf’s launcher application, which the company has leveraged as ad inventory for brands such as Procter & Gamble and Hulu.

Pop-Up 62

Pop-Up Banner Ad Inventory Entertainment 62

MNTN

AUGUST 17, 2022

The addition of ad-tiers allows them general access to two of the largest streaming audiences, helping them expand their reach and access to premium ad inventory. Despite this backlash to the news, many streamers have admitted that when the time comes they will be willing to watch ads for a price reduction.

Entertainment 98

Entertainment Ad Inventory Advertising Audience 98

VideoWeek

APRIL 5, 2024

The combined entity will provide omnichannel audience activation platforms for buyers and sellers of advertising, according to the companies, with a focus on providing performance advertising solutions that cater to both digital and traditional TV markets.

Ad Tech 59

Ad Tech Media Agency Audience 59

MNTN

AUGUST 4, 2022

Your law firm isn’t stuck in the ‘80s and ‘90s anymore—why should your ads be? Today, top firms have figured out a way to be more strategic with their ad dollars and reach the exact audience whenever they want—all without ditching the power and prestige of TV advertising. Welcome to the world of Connected TV. And with 213.7

Advertising 52

Advertising Audience Ad Inventory Entertainment 52

Brid.tv

DECEMBER 28, 2022

Who Is Your Target Audience? Monetize Your App Through Ads With Brid.TV Put simply, by combining multiple models, you are more likely to attract a wider audience. This will attract both those users who don’t want to pay for things but don’t mind seeing ads and those who are willing to pay to avoid advertisements.

Affiliates 52

Affiliates Non-Profit Mobile Ads Video Ads 52

Digiday

MARCH 15, 2023

We’re starting to see content that’s really targeting the 17-plus audience,” Donato said. Every brand of a certain scale will advertise on TV; they don’t try and build their own entertainment content, necessarily,” he said. They just go where the audience is.

Ad Inventory 56

Ad Inventory Ad network Entertainment Advertising 56

Digital Remedy

JANUARY 11, 2023

According to one Hub Entertainment Research study, 57% of U.S. consumers prefer watching ads and paying $4-$5 less for a streaming service versus paying for an ad-free plan with a heftier price tag. At launch, Netflix with ads has seen overwhelming interest from marketers and ad-buying agencies worldwide.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

Clearcode

AUGUST 13, 2023

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Digiday

JANUARY 31, 2023

Granted, Snapchat’s ad prices are not extortionate in the current wave of media inflation. For instance, in the third quarter, the cost to buy 1,000 impressions of ad inventory on Snapchat was 30% compared to Meta for the average advertiser, per agency Tinuiti. Its audience is one.

Advertising 62

Advertising Impressions Agency Banner 62

Digiday

FEBRUARY 22, 2023

Capital B generated an audience of about 600,000 people in its first year and is projected to hit closer to 1 million unique viewers in year two, said White. And that they have those shared goals, so that it makes sense for our audience. In total, Penn Entertainment spent $551 million on the digital media company.

Media 62

Media Non-Profit Conversion SEO 62

VideoWeek

FEBRUARY 16, 2024

The company additionally announced a retail media partnership with Nectar360, enabling brands to target audiences using Nectar data from Sainsbury’s and Argos. The Beeswax Inventory Desk delivers a curated package of premium video ad inventory to meet campaign objectives with automation and efficiency,” said the company.

Marketing 52

Marketing Media Entertainment Agency 52

Digiday

JANUARY 3, 2023

Will the streaming audience shift settle down? Discovery decides to stop paying for NBA rights or Netflix concentrates its programming output on cheap reality TV shows and broad-appeal Ryan Reynolds movies, at what point do audiences tune out? Or does it create an opening for newer forms of entertainment to take hold?

Audience 65

Audience Ad Inventory Advertising Entertainment 65

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. For the majority of mobile users, seeing an occasional ad is a good trade-off for a free product.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Digiday

FEBRUARY 2, 2023

If they’re going opportunistically, they can create their experiences — like their website, their app or curbside pickup —- and use a partner to augment that and offer ad inventory. But if it’s strategic, their ad business needs to be integrated and at the table from the first conversation.

Retail 53

Retail Media Retargeting Ad Inventory 53

VideoWeek

MAY 12, 2023

Macy’s Adds The Trade Desk DSP to Media Network US department store Macy’s has added The Trade Desk’s DSP to its media network, the retailer announced on Monday, giving advertisers access to its audience segments. As video is in our DNA, we are excited to offer our clients the ability to reach audiences across every major screen.”

Advertising 52

Advertising Entertainment Media Non-Profit 52

Basis

NOVEMBER 2, 2022

Addressable TV is content in which advertisers can place video ads that target specific audiences, as well as track and measure the results of said ads. It allows advertisers to access advertising inventory within on-demand content and to target ads to specific households and demographic groups.

Advertising 82

Advertising Viewability Demand Side Platform Video Ads 82

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Digiday

JANUARY 31, 2023

Shorts-sighted Apple’s MLS ad pitch, Instagram’s Reels rev-share dilemma, Paramount’s Paramount+ With Showtime and more Shorts-sighted The key hits: YouTube’s Shorts ad product has provided limited features for advertisers since officially launching last year. But it’s a little quicker.

Advertising 63

Advertising Agency Video Ads Audience 63

VideoWeek

DECEMBER 15, 2023

DoubleVerify and IAS Bring Brand Safety Measurement to YouTube Shorts YouTube has introduced media measurement capabilities from DoubleVerify (DV) and Integral Ad Science (IAS) to its Shorts product. Both companies will assess brand safety and suitability on YouTube Shorts videos, ensuring the associated ad inventory meets GARM standards.

Ad Tech 52

Ad Tech Media Agency Retail 52

VideoWeek

APRIL 28, 2023

Meanwhile TF1’s audience share rose in Q1, capturing 19.7 million during the quarter, “largely offsetting the decline in advertising revenue, and further demonstrating the group’s ability to adapt its costs while increasing its audience share in commercial targets.” percent of the 25-49 demographic.

Agency 52

Agency Non-Profit Ad Exchange Media 52

VideoWeek

MARCH 3, 2023

Digital Drives ITV Revenue Growth as TV Ad Sales Fall ITV’s revenues were up 7 percent YoY in 2022, reaching £4.435 billion. While the tough ad market saw media and entertainment revenues fall 1 percent, digital revenues rose 18 percent, meaning total ad revenue dropped by 1 percent over the year.

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. The agreement allows advertisers to buy Vevo ad inventory on CTV with their campaigns guaranteed to run alongside premium music video content. “We

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

NOVEMBER 1, 2022

In 2022, you would be remiss as a news organization to not acknowledge the enormous potential for reach and audience acquisition that TikTok brings to the table. We’re going to commit to sharing a lot more of what we’re producing across our platforms, including NBC News Now and our [TV] network coverage], with the audience on TikTok.

Pop-Up 52

Pop-Up Video Ads Audience Ad Inventory 52

Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Brid.tv

JANUARY 15, 2023

A VOD platform is a set of tools that allow publishers to deliver on-demand content to their audience. VOD streaming is widely used across industries, with media and entertainment taking up the biggest share of the market. Built-in enterprise video hosting can make the process of delivering content to your audience much simpler.

Audience 52

Audience Video Ads Ad network Ad Server 52

VideoWeek

OCTOBER 1, 2022

“Marketers can now better evaluate CTV inventory’s unique reach and frequency in conjunction with their entire Roku buy in a comparable and comprehensive manner,” said Kim Gilberti, SVP Product Management at Nielsen. Advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across devices.”.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. The results showed that Fubo provides an average 40 percent uplift in incremental reach, according to the company.

Cookies 52

Cookies Non-Profit Media Agency 52

Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! It’s all about you now! Ready to discover about AdsKeeper prices, pros & cons to see if they’re the right fit for you?

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52