TechCrunch Ads

JULY 12, 2022

The news comes in advance of Disney’s launch of an ad-supported tier for its flagship service, Disney+ , which would likely be another such target of such a deal. The Trade Desk develops advertising automation tools and manages an ad network that couples online publishers with brands.

Ad Server 72

Ad Server Ad Inventory Ad Tech Audience 72

Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. household-level IDs, she added. household-level IDs, she added.

Ad Targeting 76

Ad Targeting Ad Server Geo targeting Ad Tech 76

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. For the majority of mobile users, seeing an occasional ad is a good trade-off for a free product.

Advertising 54

Advertising CPM Mobile Ads CPC 54

VideoWeek

DECEMBER 15, 2023

Perion Acquires DOOH Company Hivestack for $100 Million Ad tech firm Perion has acquired Hivestack, a digital out of home (DOOH) advertising business, for $100 million in cash. Both companies will assess brand safety and suitability on YouTube Shorts videos, ensuring the associated ad inventory meets GARM standards.

Ad Tech 52

Ad Tech Media Agency Retail 52

Brid.tv

JANUARY 15, 2023

A VOD platform is a set of tools that allow publishers to deliver on-demand content to their audience. VOD streaming is widely used across industries, with media and entertainment taking up the biggest share of the market. Built-in enterprise video hosting can make the process of delivering content to your audience much simpler.

Audience 52

Audience Video Ads Ad network Ad Server 52

Brid.tv

JUNE 12, 2023

A VOD platform is a set of tools that allow publishers to deliver on-demand content to their audience. VOD streaming is widely used across industries, with media and entertainment taking up the biggest share of the market. Built-in enterprise video hosting can make the process of delivering content to your audience much simpler.

Video Ads 40

Video Ads Audience Ad network Ad Server 40

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO).

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79