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Disney strikes a big adtech deal with The Trade Desk as Disney+ expands into ads

TechCrunch Ads

The news comes in advance of Disney’s launch of an ad-supported tier for its flagship service, Disney+ , which would likely be another such target of such a deal. The Trade Desk develops advertising automation tools and manages an ad network that couples online publishers with brands.

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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app.

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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. Between the two stand mobile ad networks and exchanges , which act as intermediaries.

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How Roblox hopes to assuage consumer advocates’ safety concerns with its new ad standards

Digiday

We’re starting to see content that’s really targeting the 17-plus audience,” Donato said. Every brand of a certain scale will advertise on TV; they don’t try and build their own entertainment content, necessarily,” he said. They just go where the audience is.

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20 Best Video Ad Networks for Publishers

Brid.tv

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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8 App Monetization Strategies for Your App (And How to Pick the Best One)

Brid.tv

Who Is Your Target Audience? Monetize Your App Through Ads With Brid.TV With this model, publishers partner up with mobile ad networks to serve ads to users. Most commonly, ads allow publishers to provide access to their apps for free. Who Are Your Competitors? Marketplace What Is Mobile App Monetization?

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AdsKeeper Review 2021: Advertiser or Publishers? We Got You Covered!

Lemonads

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! It’s all about you now!