Honda’s Accessible Cars are Headed to the Los Angeles Olympics
Adweek
JUNE 2, 2025
Honda will bring its accessible vehicles to Olympics as a founding partner of the LA 2028 Olympic and Paralympic Games.
2028 Related Topics 
Immersive and Personal: Marketers Share Where They Think Experiential Is Headed
Adweek
MAY 27, 2025
With events like the 2026 FIFA World Cup and the Los Angeles 2028 Olympic Games on the horizon, experiential marketing opportunities abound for marketers, sponsors, and designers. Though the world […]
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AB InBev Named First Global Olympic Beer Sponsor, With a Twist
Adweek
JANUARY 12, 2024
Anheuser-Busch InBev signed on as the first global beer sponsor of the Olympic Games and Paralympic Games through 2028. However, there's a plot twist: Corona Cero 0.0% beer will be the breakout star. The alcohol-free brew will be the official beer of the Summer Olympics in Paris, joining Coca-Cola, Toyota, Airbnb and others as the.
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Social media advertising projected to more than double by 2028
Martech
APRIL 18, 2022
The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.
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Make Waves—But Make Sure They Propel the Brand Forward
Adweek
MAY 8, 2024
trillion by 2028 at a compound annual growth rate of 6%. The quick-service restaurant business is a sprawling, dynamic space, expected to grow to nearly $1.47 It's a highly competitive category, with more than 420 brands spending more than $3.3 billion combined in yearly advertising.
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Gray Renews ABC Affiliations at Local Stations
Adweek
DECEMBER 30, 2024
has entered into agreements with The Walt Disney Company to extend and renew the network affiliations for all of Gray's ABC affiliated television stations across 25 markets through December 31, 2028. "We Gray Television, Inc.
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As retail media booms, lines blur between performance and brand marketing budgets
Digiday
MARCH 19, 2025
By 2028, retail media is expected to account for almost a quarter of all U.S. To put some numbers to it, eMarketer also reported that by 2028, retail media CTV will represent more than a quarter of RMN display ad spend , and nearly 22% of CTV ad spending overall. The rise of retail media networks has happened fast.
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The hard truth about what AI will do to GTM
Martech
MARCH 18, 2025
By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?
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Podcasting Market Size to Worth Around USD 89.64 Billion by 2028, Says Brandessence Market Research
Martech Series
JANUARY 10, 2023
billion by 2028 from USD 13.78 billion in 2021, registering a CAGR of 30.67% over the forecast duration of 2022-2028. Due to the influence of various growth inducing factors, this business sphere has been garnering robust returns over 2022-2028. The Global Podcasting Market is anticipated to reach a valuation of USD 89.64
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Ads to Near One-Third of UK Streaming Revenues by 2028
VideoWeek
AUGUST 14, 2024
The report, ‘Global Entertainment & Media (E&M) Outlook 2024-2028’, notes that the UK is the largest OTT market in Western Europe, but subscription uptake is expected to slow over the next four years. billion in 2028, according to PwC, from £6.5 UK E&M revenues are expected to reach £121 billion by 2028.
LA 2028 Olympics logo: a moving collaboration of images
More About Advertising
SEPTEMBER 2, 2020
Celebrities and athletes have helped create a “digital first” logo for the 2028 Olympics in Los Angeles, with various names offering up their own versions of the “A,” all contributing to a dynamic image that is in constant movement.
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Mars launches global ad review of nearly everything
More About Advertising
NOVEMBER 13, 2024
WPP’s Mediacom (now EssenceMediacom) won the combined Mars global media account in 2028, currently estimated at $2.4bn, about half in the US. Mars is reviewing most of its global advertising with the exception of creative (mostly at Omnicom) which poses a further challenge for WPP media operation GroupM.
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Global digital ad spend set to grow 8.4% this year
Martech
JUNE 12, 2023
of total ad revenue by 2028,” the report says. “A billion in 2023 and is on track to surpass television revenue in 2028 when it will represent 15.4% from 2023 to 2028 on a compound annual basis to $42.5 This is its smallest increase since the 2009 financial crisis, but this year it is limited by success, not economic problems.
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How TikTok Shop Is Redefining Social Commerce In The US
AdExchanger
AUGUST 15, 2024
With a compound annual growth rate of 13.7%, revenues are expected to surpass one trillion dollars by 2028. Social commerce is already huge in the Asia-Pacific market, and it’s poised to blow up worldwide in the coming years. In 2023, social commerce generated an estimated $571 billion globally.
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Compare top marketing automation platforms: A guide for new users and potential upgraders
Martech
OCTOBER 18, 2024
billion by 2028, businesses of all sizes are recognizing the importance of these tools. Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48
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Taboola & Slate Announce the Renewal of Their Exclusive Partnership Until 2028
Exchange Wire
SEPTEMBER 7, 2023
The post Taboola & Slate Announce the Renewal of Their Exclusive Partnership Until 2028 appeared first on ExchangeWire.com. Taboola, a global leader in powering recommendations for the open web, has announced the renewal of its partnership with the independent online magazine Slate.fr
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A beginner’s guide to footfall attribution: the basics
illumin
JANUARY 23, 2025
trillion USD of global retail sales will still occur offline in 2028. In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Forrester predicts that $28.7
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Will the EU disrupt AI-powered customer support?
Martech
FEBRUARY 21, 2024
With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.
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The Power of Sound: Digital Audio Advertising by the Numbers
Basis
OCTOBER 11, 2024
This number will continue to inch up in the years ahead, reaching 165 million users in 2028. Experts believe that by 2028, that number could surpass $25.5 That’s more than 14 million more than Apple Podcasts, whose growth has flatlined while Spotify projects double-digit growth through 2028. million in 2028.
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Dispelling the myths of mobile advertising on the open internet
Digiday
SEPTEMBER 17, 2024
Mobile app marketing is growing exponentially, with $500 billion in revenue anticipated by 2028 , according to Statista. In 2023, 16 billion hours were spent using mobile apps — up by almost 25% compared to 2022.
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Is the metaverse going to go big or go home?
Martech
MARCH 24, 2022
billion in 2028. So, here’s some stats about the metaverse to consider as you come to your own conclusions. Global metaverse market size was $47.69 billion in 2020 and one set of projections say it could reach $828.95 Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY.
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Bearer, the Data First Security Software Company, Closes $8 Million Seed Funding Round
Martech Series
OCTOBER 25, 2022
Automates data security and privacy protection for developers to address market forecast to reach $17 billion in annual spend by 2028. 17 Billion Data Security Market by 2028. Billion by 2028, growing at a CAGR of 22.45% from 2021 to 2028. Billion in 2020 and is projected to reach $17.12
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The customer data platform market
Martech
APRIL 12, 2024
Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91
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As retail media grows, more agencies are implementing their own ways to guide clients
Digiday
JANUARY 1, 2024
By 2028, we expect retail media revenue to exceed that of linear TV and CTV combined.” “Although the U.S. and China are still expected to represent 77.6% of global retail media ad revenue in 2024, they will be among the slowest growing,” wrote Scott-Dawkins in her forecast, predicting 38% growth in Brazil, 24.5%
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Which podcast trends are capturing advertisers’ attention in 2024
Digiday
MAY 23, 2024
Ad spend is catching up with this cultural behavior: In 2024, podcasts will surpass $2 billion in ad revenue for the first time, and by 2028, that number will top $3 billion. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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BBC Looks to Reform Licence Fee; Elon Musk Loses Lawsuit Against Watchdog Group; Amazon Pharmacy Expands Same-Day Delivery Service
Exchange Wire
MARCH 27, 2024
On today’s news digest: BBC Looks to Reform Licence Fee; Elon Musk Loses Lawsuit Against Watchdog Group; Amazon Pharmacy Expands Same-Day Delivery Service The BBC will be exploring how to reform the licence fee post-2028, announced the broadcaster’s director general, Tim [.]
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New Guide from ID5: Building Addressability into the CTV Ecosystem
VideoWeek
JUNE 2, 2025
billion in 2028. Addressability is key for powering accurate targeting, measurement, and attribution, which are all necessary to help marketers confidently invest in CTV. Total CTV ad spend is growing rapidly, and is projected by eMarketer to pass $3.73
‘Isn’t this more of a quid pro quo?’: Confessions of an agency CEO on kickbacks in retail media landscape
Digiday
AUGUST 28, 2024
media ad spend in 2028, according to eMarketer. Retail media networks are seemingly big business. The ad industry’s latest shiny object is expected to account for almost a quarter of all U.S.
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Surge in Demand Boosting Global Content Delivery Network Market Growth
Martech Series
OCTOBER 17, 2022
billion by 2028, registering market expansion at a CAGR of 12.6%, says Frost & Sullivan. billion by 2028 from $13.07 The CDN market is expected to reach $29.97 Accelerated content and application performance with a large and distributed network of points of presence differentiate CDN vendors.
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Beyond Retail: The Rise of Commerce Media
Basis
JUNE 2, 2025
between 2025 and 2028. While non-retail commerce media is still in its nascency, its swift evolution is opening up new, less-saturated channels for marketers to reach high-intent audiences. In fact, non-retail commerce media is growing even faster than retail media, and will see a compound annual growth rate (CAGR) of 34.1%
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CTV Will See 13.2% Global Growth in 2023
MNTN
DECEMBER 14, 2023
Compound Annual Growth Rate (CAGR) for CTV through 2028. A new report from Group M has revealed yet another win for Connected TV: the channel is expected to reach 13.2% global growth in 2023, hitting $29.2 And that growth is forecasted to continue, with an expected 9.5% CAGR by that point.
Virtualness Wins Exclusive Multi-Year Web3 Deal for End-To-End Rights to Philippine Basketball Association’s NFT Digital Collectibles
Martech Series
JANUARY 3, 2023
CAGR during 2022-2028 reaching $12.5B+ by 2028. According to ResearchandMarkets Philippines NFT Market Intelligence Report 2022, the NFT industry in Philippines is expected to grow steadily at a 32.6% “This is our players’ and league’s way of giving back to our community of fans who have given us so much already.
AI-powered martech releases and news: Feb. 29
Martech
FEBRUARY 29, 2024
Well, there’s always 2028. “I was disappointed to see a lot of errors on basic facts,” said Bill Gates (No, not that one), a Republican county supervisor in Maricopa County, Ariz., who participated in the testing. People are using models as their search engine, and it’s kicking out garbage. It’s kicking out falsehoods.
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2025 Programmatic Advertising Trends to Know
Basis
JANUARY 2, 2025
Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028.
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Rising Need to Reduce the Customer Churn Rate to Fuel Customer Experience Management Market
Martech Series
JANUARY 11, 2023
billion during the forecast period (2022 – 2028). The on-premise emerged as the most promising segment and accounted for largest revenue share of over 60% in 2021-2022 and is expected to dominate the market from 2022 to 2028. The customer experience management market was estimated at USD 8.96 billion in 2021. to reach USD 38.03
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Exploring the Growing AR Market
Martech Series
JUNE 30, 2022
The AR Market will be valued at more than $340 billion by 2028 , as disclosed by Techjury, while its current market value is $3.5 The Augmented Reality market revenue will touch $340 billion by 2028. Such smart data facilitates the companies in coming up with better and well-informed decisions to improve buying experiences.
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GroupM’s global ad forecast stays optimistic, but gets a bit darker for U.S. growth
Digiday
JUNE 12, 2023
of total revenue by 2028. While noting that retail media is expected to grow just under 10% globally in 2023 to hit $125.7 billion, Scott-Dawkins predicted that it will account for 15.4% Continue reading this article on digiday.com.
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My5 to Merge with Pluto TV
VideoWeek
NOVEMBER 1, 2023
Against this backdrop, Omdia forecasts the FAST market to surpass $500 million in UK revenues by 2028. But FAST is set to accelerate in the UK as linear viewing continues to decline and SVOD services grow more expensive.
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3 Considerations for Retail Marketers Headed into 2025
Basis
OCTOBER 18, 2024
In this context, retail sales are forecast to grow at a slow and steady pace through 2028, hovering around 3% growth each year. Within the broader retail landscape, e-commerce continues to grow in popularity among shoppers and is forecast to account for 20% of total retail sales by 2028.
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Google Analytics: Past and Future
Martech Series
AUGUST 12, 2022
By 2028, the market at large is expected to be worth $550 billion. The data analytics market is slowly becoming one of the major players within the tech industry.
Peter Naylor Says Upfronts Are Evolving, Not Going Away
VideoWeek
JUNE 2, 2025
.” Tying those channels together also spells opportunity for the open web, according to Naylor, even in the face of forecasts that put half of all global ad spend in the hands of Amazon, Google and Meta by 2028. “And we asked ourselves, how in the world are we going to ever shake those three from their immovable foundations?
IZEA Teams With Vennly to Power Sponsored Audio Across Creator Economy
Martech Series
JULY 13, 2022
The audio and podcasting industry is growing quickly, accelerated by the pandemic, and it projects to be a $95 billion industry by 2028, according to Grand View Research. This represents an opportunity for influencers and marketers alike to create value for their respective brands.
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tvScientific is Aiming to Become the “AppLovin of CTV”
VideoWeek
MAY 28, 2025
eMarketer forecasts the CTV market to be worth $45 billion in 2028, when digital advertising reaches $450 billion. .” Lessons from Big Tech That idea is based on the argument that the TV market is undervalued by a factor of ten, at least from where tvScientific sits. “And we speak their language.
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