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Top Publishers Including McClatchy, Ströer and Others Adopt Taboola’s New Header Bidding Solution

Martech Series

Using this product, Taboola’s publishers can tap into unique native advertising demand working with 15,000 direct advertisers, immense first party data, and AI. Most recently, the companies announced an extended partnership through 2028.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Related Content: * Spotify Ads 101: How to Run Successful Audio and Video Ads * How to Launch a TikTok Ads Campaign for E-commerce * How to Scale Your E-commerce Traffic Acquisition with Native Advertising. Video streaming will reach more than $223 billion by 2028. Types of Ads That You Can Run on Hulu.

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The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise

VideoWeek

The firm will shutter its native advertising platform Gemini and its supply-side platform (SSP). Yahoo intends to use its new partnership with Taboola to sell native advertising on its own content instead. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack.

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