The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise
VideoWeek
FEBRUARY 10, 2023
The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack. The firm will shutter its native advertising platform Gemini and its supply-side platform (SSP). Yahoo intends to use its new partnership with Taboola to sell native advertising on its own content instead.
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