Martech Series

FEBRUARY 6, 2023

” Mike Dauber , general partner at Amplify Partners, added, “Despite all of the attention given to Generative AI, we were surprised and impressed by how much better Magic was than anything else that we’d seen. IDC estimates there to be 25 million developers worldwide and predicts that number to grow to 40 million by 2027.

Education 52

Education ROI Impressions MarTech 52

Basis

FEBRUARY 15, 2024

Check it out: US digital audio ad spend is projected to grow by nearly 44% between 2023 and 2027. Case in point: Compared to other digital, social, and TV channels, podcasts drive the highest attentive-seconds-per-thousand impressions, demonstrating their efficacy in capturing and holding audiences’ attention. Don’t believe us?

Advertising 81

Advertising Cookies Audience Banner 81

illumin

OCTOBER 13, 2023

billion by 2027. This format offers a unique blend of audio and visual stimulation, making it an effective way to engage users and leave a lasting impression. By leveraging the power of sound and music, audio ads are able to create an emotional connection and leave a lasting impression on the listener.

Advertising 52

Advertising Audience Impressions Brand Awareness 52

YieldBird

MAY 31, 2023

Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. What is ad fraud?

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Clearcode

MARCH 2, 2023

billion between 2002 and 2027. An impressive campaign that I have seen is one from Gucci that they ran in partnership with Tennis Clash, where they branded the pitch, the clothes and the billboards. billion by 2027. At the heart of this growth are game and mobile app developers, brands and AdTech companies. There are over 3.2

Advertising 52

Advertising Viewability Banner Brand Lift 52

Automatad Inc.

NOVEMBER 23, 2023

It stands at $600 billion and is forecasted to reach $900 billion in 2027. Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. It conducts the real-time auction by letting the advertisers bid on the available impressions.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Basis

APRIL 11, 2023

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. One study found that by removing impressions that receive less than 0.5 tons of carbon.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Basis

APRIL 11, 2023

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. One study found that by removing impressions that receive less than 0.5 tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. One study found that by removing impressions that receive less than 0.5 tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. One study found that by removing impressions that receive less than 0.5 tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. One study found that by removing impressions that receive less than 0.5 tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Smart-Hub

MAY 2, 2023

billion by 2027. The creative with optimized resolutions will fit more ad slots, thus promoting more ad impressions for the advertiser. It is crucial in the case of app installs, where detecting fraudulent clicks and impressions before installation becomes vital.

Ad Exchange 40

Ad Exchange Advertising ROI Non-Profit 40

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. With third party verification, advertisers can understand whether an impression is fraudulent or not. billion by 2027. Gaming usage grew.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Top Stories YouTube Tests Games Offering YouTube is testing an online gaming product, the WSJ reported this week.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

Lemonads

MARCH 8, 2021

That number is set to increase by more than 10% every year until 2027, when the industry will be worth approximately $640 billion. Affiliate advertising is responsible for generating about 15% of the industry’s total revenue, so these marketers will produce close to $96 billion by 2027.

Affiliates 52

Affiliates Advertising eCommerce Conversion 52

YieldBird

MAY 31, 2023

Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. What is ad fraud?

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Automatad Inc.

DECEMBER 1, 2023

The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

VideoWeek

APRIL 26, 2024

The integration brings Onetag DealCurate into Multilocal’s offering, using impression-level traffic shaping to eliminate low-quality media in the programmatic supply chain. But the publisher is still keeping faith in the strategy, aiming for profitability for the standalone unit by 2027.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Smart-Hub

OCTOBER 24, 2022

billion by 2027. Such advertising works especially well with fine-tuned targeting because if the user sees a useful ad and then also gets some bonuses in the game, the positive impression is reinforced and the loyalty to both the advertised brand and the game is automatically increased. to grow to $15.9

Advertising 40

Advertising Cookies Banner Machine Learning 40

Ad Monsters

JULY 14, 2022

billion by 2027 1. This means we have little-to-no error rates in impression and click reporting where other services struggle for direct in-GAM reporting, or completely lose impression and click data. Year after year, newsletter advertising continues to increase in volume. The global email marketing market was valued at $7.5

Ad Ops 119

Ad Ops Ad Server Advertising Impressions 119

VideoWeek

OCTOBER 1, 2022

Flip connects mobile location data with CTV ad impressions to help brands understand campaign performance, attribution and Return on Ad Spend (ROAS). billion subscribers across 138 countries by 2027, slightly up on 2021 but down from 2018. Digital Remedy Rolls Out E-Commerce CTV Platform. The report forecasts 1.03

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

DECEMBER 16, 2022

The firm tracks and analyses impression-level data across CTV, mobile, web and in-app environments. CTV advertising is predicted to grow at a CAGR of 47 percent to reach $395 million by 2027, according to the study. billion in 2027, exceeding $3.3 .” Amplified Intelligence Acquires AttentvAds. Pay-TV revenues will hit $8.8

Media 98

Media Audience Retail Display Advertising 98

Basis

OCTOBER 6, 2023

Here’s what marketing teams should know: Podcasts are gaining listeners faster than digital audio in general, with the total US podcast audience forecast to surpass 150 million by 2027. For podcast advertising, some of the most common KPIs include: Impressions : The number of times a podcast ad is played.

Advertising 85

Advertising Audience Click Through Rate CPM 85

Single Grain

JUNE 13, 2023

digital ad spending is expected to reach over $390 billion by 2027. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. HubSpot ) By 2027, it is currently anticipated that mobile will account for 130.5 billion USD. Techjury ) U.S. Billion by 2028.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

VideoWeek

NOVEMBER 10, 2023

Publishers will earn from either video impressions, where the ad is shown for two seconds and meets certain viewability criteria, or video completions, which have to meet the same viewability criteria. billion-strong population is under 30 years old, suggesting online advertising is expected to rocket between now and 2027.

Video Ads 52

Video Ads Impressions Viewability Media 52

Digital Remedy

JULY 5, 2023

Sources: eMarketer, 3/29/2023, “US Connected TV (CTV) Ad Spending, 2021-2027 (billions, % change, and % of digital ad spending)” eMarketer. In fact, in the modern age of marketing across platforms, devices, and channels, the typical retail consumer requires an average of 56 touchpoints before making a purchase. 6/2/2023. “US

Conversion 52

Conversion Ad Space Impressions Audience 52

Single Grain

MAY 24, 2023

Is the Largest Global Market Based on Mobile Advertising Spend ($165 Billion) ( Statista ) The United States continues to lead the global mobile advertising landscape, with an impressive $165 billion USD spent on app advertising in 2022. mobile audience.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. Email growth continues to chug along because it delivers consistent and impressive results. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9 That represents a compound annual growth rate of 13.7% over that period.

Marketing 137

Marketing Machine Learning ROI Communications 137

VideoWeek

JULY 1, 2022

The deal, which runs through to 2027, grants Amazon one game a week, meaning incumbent BT Sport will still air the vast majority of Champions League games. Pay TV and online video subscriptions will pass 3 billion in 2027, Omdia research has found. Amazon Wins Champions League Rights in UK. The projection anticipates a further 10.5

eCommerce 52

eCommerce Cookies GDPR Media 52

Clearcode

MAY 15, 2023

billion by 2023 and will continue to grow at a compounded annual rate of 22.82% until 2027. Gamers interested in gaining real money and cryptocurrency have been particularly impressed with the success of NFT games worldwide. The economy of the metaverse will heavily rely on NFTs and other digital assets.

Real Estate 79

Real Estate Audience Impressions MarTech 79

Martech Series

FEBRUARY 2, 2023

Engagement with Paid Ads: Impressions, CTR, CPC/Mille, Conversions, etc. 2022 – 2027). Additionally, it features a layer of data intelligence to track changes in consumer behavior and brand impression. Email engagement metrics include email forwarding, bounce rates, click-through rates, and open rates.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Digiday

JUNE 14, 2022

In February, ad verification firm DoubleVerify said that one in four top CTV “environments continued to play programming content — including recording ad impressions — after the television was turned off.” published a study that found 17% of CTV ad impressions aired while a TV was turned off. Numbers to know. video ad spending in 2022.

Marketing 57

Marketing Viewability Agency Ad Tech 57

Single Grain

MAY 24, 2023

3) It’s expected that, by 2027, mobile sources would account for 130.5 This might seem counterintuitive at first, but it’s actually quite impressive that Snapchat ads are that prevalent among U.S. Remember, it’s rarely a question of if they’re on social media. It’s a question of which social media platform they’re using.

Media 98

Media Advertising Video Ads Brand Awareness 98

AdvertiseMint

JANUARY 24, 2024

By 2027, lots of money will be spent on programmatic advertising globally – projected to reach $19.12 runs an impressive number of programmatic advertising campaigns each month. With Salesforce Audience Studio, you get more than ad impressions. This smart way of showing ads is getting bigger every year. What makes Simpli.fi

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Single Grain

JULY 22, 2021

billion by 2027. Go to the Discovery tab and find impressions “From Explore.” Video content is the future of social media, but live streaming is the most preferred video marketing strategy. In fact: The live-streaming industry is predicted to reach $184.3 80% of consumers prefer watching a live video to reading a blog.

Communications 131

Communications Pop-Up Audience Media 131

VideoWeek

OCTOBER 20, 2023

Reports suggest a reluctance among candidates, as the BBC faces a number of challenges ahead of the charter renewal in 2027. The publishers said that some of the deals which agency groups have created with them, designed to funnel more ad-spend to Black-owned publishers, have certain ad impression requirements.

Ad Tech 52

Ad Tech Media Agency Retail 52

Single Grain

JUNE 26, 2019

Impressive, right? And grow it will – big data market revenues are projected to increase from $42B in 2018 to $103B in 2027 (and big text is part of big data). The company used to have a chatbot (the boring-sounding “gift assistant”) and, by all accounts, it was pretty underwhelming. more people. Sephora Virtual Assist (Facebook).

Machine Learning 97

Machine Learning Marketing Banner Fashion 97