InMobi
MAY 2, 2022
For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.
YieldBird
MAY 31, 2023
Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. And while 100% viewability isn’t feasible, yours should be around 40-60%. What is ad fraud?
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Clearcode
MARCH 2, 2023
billion between 2002 and 2027. An impressive campaign that I have seen is one from Gucci that they ran in partnership with Tennis Clash, where they branded the pitch, the clothes and the billboards. At the heart of this growth are game and mobile app developers, brands and AdTech companies. If not, then the billboard will not show up.
Automatad Inc.
DECEMBER 1, 2023
The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate.
YieldBird
MAY 31, 2023
Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. And while 100% viewability isn’t feasible, yours should be around 40-60%. What is ad fraud?
Smart-Hub
APRIL 29, 2024
Advertising in Games The video game market is expected to reach over $282 billion in revenue in 2024, while by 2027, its market value is forecasted to exceed $363 billion. By 2027, this number is forecasted to surpass $40 billion. In addition, 62% of adults and 76% of children under the age of 18 in the U.S.
Basis
APRIL 11, 2023
And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. One study found that by removing impressions that receive less than 0.5 tons of carbon. Two birds, one stone?
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