YieldBird

MAY 31, 2023

Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. And while 100% viewability isn’t feasible, yours should be around 40-60%. What is ad fraud?

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

YieldBird

MAY 31, 2023

Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. And while 100% viewability isn’t feasible, yours should be around 40-60%. What is ad fraud?

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Single Grain

JUNE 13, 2023

digital ad spending is expected to reach over $390 billion by 2027. Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. Google ) For display adverts, the standard CPA is $76.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102