article thumbnail

The Prevention of Ad Fraud

YieldBird

Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human. What is ad fraud?

article thumbnail

The Prevention of Ad Fraud

YieldBird

Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human. What is ad fraud?

article thumbnail

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

digital ad spending is expected to reach over $390 billion by 2027. Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. Google ) For display adverts, the standard CPA is $76.