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The Rising Role of AI in Ad Exchange and Programmatic Advertising

Smart-Hub

It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). Moreover, you will know everything about the potential of AI in programmatic advertising and ad exchange and its impact on the future of advertising. billion by 2027.

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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! The planned reforms will force marketers to experiment with new methods of delivering ads without compromising privacy. Build Your Profitable Ad Exchange Business With Us!

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The Prevention of Ad Fraud

YieldBird

Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. What is ad fraud? Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. H2 2022, we see a 40% increase in iOS and a 46% rise in Android.

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Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. One study found that by removing impressions that receive less than 0.5 tons of carbon.

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. One study found that by removing impressions that receive less than 0.5 tons of carbon.

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. One study found that by removing impressions that receive less than 0.5 tons of carbon.