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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI. billion.

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The Benefits of Retail Media for Retailers and Advertisers

Clearcode

Between 2024 and 2027, retail media is expected to be the fastest-growing advertising channel. In short, advertisers can gain access to highly targeted audiences, improve their ROI, and obtain valuable insights, while retailers can enjoy a new revenue stream, enhanced customer experiences, and a competitive edge in the market.

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Magic.dev Raises $28 Million To Build AI Software Engineer

Martech Series

“Code generation is an obvious application for AI, given the magnitude of the software development market and the clear ROI associated with productivity gains. IDC estimates there to be 25 million developers worldwide and predicts that number to grow to 40 million by 2027. I’m excited to back Magic in this exciting space.”

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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

It stands at $600 billion and is forecasted to reach $900 billion in 2027. They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions.

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The Rising Role of AI in Ad Exchange and Programmatic Advertising

Smart-Hub

It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). billion by 2027. It means that advertisers increase their return on investment (ROI) and receive excellent value for their money. This article will discuss how AI can help marketers improve targeting and ad creatives.

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Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 tons of carbon.

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 tons of carbon.