illumin

NOVEMBER 24, 2023

According to recent estimates, mobile ad spending in the US is projected to reach $53.9 billion by 2025. Silent ads are making a splash A greater number of website users are opting to scroll in silence. According to recent data ,66% of users dislike video ads that automatically play with sound.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

illumin

OCTOBER 6, 2023

Long form videos offer the opportunity to show pre-roll, mid-video, and post-video ads. Not only that, but these ads can be longer as well, since viewers are watching a more substantial piece of content. Since short videos can only sustain short ads, shown between videos, YouTube is feeling a loss in ad revenue.

Media 89

Media Audience Ad Tech Video Ads 89

Adtelligent

JULY 19, 2022

billion by 2025. However, as dictated by the industry standards, it is advisable for mobile ads not to take up more than 30% of the screen space. Mobile banner ads are small rectangular advertising images usually depicted at the screen’s top or bottom. Video ads are among the most engaging ads available online.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Basis

AUGUST 26, 2022

of all US native display ad spending ($84.57 80% of US digital audio ad spend is generated via mobile, and it’s estimated to stay that way through 2027. US video ad spending on mobile devices is predicted to leap from $48.18 Worldwide ad spend on mobile gaming is projected to increase from $61.6 billion in 2025.

Advertising 78

Advertising Mobile Ads Retail Entertainment 78

Basis

FEBRUARY 15, 2024

Check it out: US digital audio ad spend is projected to grow by nearly 44% between 2023 and 2027. US podcast advertising surpassed $2 billion in 2023 and is forecast to reach nearly $4 billion in 2025. Audio ads generate greater brand recall than display and online video ads.

Advertising 81

Advertising Cookies Audience Banner 81

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

Advertising Marketing Banner Pop-Up 52

Smart-Hub

OCTOBER 5, 2022

In-Stream Video Ads: small video ads up to 30 seconds long. Usually, they are integrated at the beginning or at the end of a streaming video, the user cannot skip or scroll past them. Interactive Ads: ads that the user can interact with. What kind of ads can be set up in a mobile app?

Banner 40

Banner Advertising Video Ads Rich Media 40

InMobi

FEBRUARY 21, 2022

The new era of live commerce: Backed by changing consumer preferences, content consumption patterns, and technological developments, India's live commerce market is expected to reach $4-5 billion by 2025. Personalized Mobile Video: Over the last few years, there has been an unprecedented growth in video consumption across the globe.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

InMobi

SEPTEMBER 7, 2016

Mobile video consumption is led by millennials - that age group which marketers, brands, recruitment offices and everyone in the world wants to understand. Studies by PwC indicate that by 2020, Millennials are projected to be 50% of the workforce and by 2025 this number is expected to reach 75% in the US.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

Clearcode

MARCH 2, 2023

Moreover, 93% of media buyers intend to run in-game advertising campaigns by 2025. Benefits for users: Game developers can provide users with an undisrupted gaming experience by showing native, in-game ads, e.g., on virtual billboards, rather than by showing intrusive and annoying ads similar to those found in display web advertising.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

Brid.tv

SEPTEMBER 19, 2022

About 50% of this demographic is expected to cut the cord by 2025. also lets you generate video ad revenue and turn your OTT content into another stable source of income. In other words, with us, you get a robust online video platform that will take care of all your OTT needs. According to Statista , the number of U.S.

Audience 52

Audience Ad Inventory Fashion Video Ads 52

InMobi

DECEMBER 13, 2019

This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments. Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. Does it all fall off a cliff in 2020?

Advertising 52

Advertising Banner Marketing Rich Media 52

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. I hope business acts on these findings.”

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

VideoWeek

MARCH 17, 2023

RTL expects growth to continue, targeting full year revenues of €3 billion for Fremantle in 2025. Video Ad Revenues Double for National World UK local news publishing group National World saw revenues drop in 2022, down £1.9 Production was one of the stronger areas, as revenues from production business Fremantle grew 21.9

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

VideoWeek

FEBRUARY 24, 2023

The Fresh Market and Firework Introduce Video-Driven RMN Food retailer The Fresh Market and video commerce company Firework have launched a video-driven retail media network (RMN). Brands can run video ads on the live shoppable stream, for instance alongside recipe tutorials. billion deal set to expire in 2025.

Retail 52

Retail Ad Tech Media Ad Server 52

Monetize More

MAY 16, 2023

According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. This level of measurement and analytics provides businesses with valuable insights into the effectiveness of their ad campaigns and allows them to optimize their strategies accordingly.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

PrograMetrix

JUNE 9, 2021

CBD use and demand will continue to grow, with some analysts estimating the industry to be worth $20 billion by 2025. Digital Video Advertising. Almost everyone online views digital videos. Many people prefer to watch videos versus reading content. The market didn't meet its 2020 projection, but it still greatly expanded.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

VideoWeek

FEBRUARY 16, 2024

” The Week in Tech X to Let Advertisers Target Individual Creator’s Videos X (formerly Twitter) is adding new targeting features for video ads running on creator content, the social media company announced on Monday. The tools will be available later this month. FreeWheel acquired the Beeswax DSP in 2020.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

JUNE 24, 2022

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. Sky Cinema is also bundling the streaming service within its existing offering, integrating the Paramount+ app into the Sky Glass and Sky Q.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. billion payout for the MLS contract.

Ad Tech 98

Ad Tech Media Cookies Audience 98

illumin

APRIL 16, 2024

Sports streaming will boom in the next year too, so 2025 will likely be even bigger. Be sure to check out the Most Viewed Video Ads: March Madness 2022 and The best ads of the NBA Finals 2023. Made for marketers Learn how illumin can make your ads great too Get started! After ESPN, FOX, and Warner Bros.

Audience 52

Audience Ad Tech Video Ads Advertising 52

InMobi

FEBRUARY 19, 2016

It is believed that IoT and wearables will have a widespread effect on the way we live our day-to-day lives by 2025. Contextual and Relevant Ads Gains Prominence Investments in making ads contextual and relevant will soar as brands try and overcome the increased momentum around blocking ads on mobile.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Single Grain

MAY 24, 2023

Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Billion by 2026 ( Basis ) The expenditure on video ads on mobile devices in the U.S. Average CTRs of in-app video ads are 7.5X higher than for display ads. billion USD in 2025. Billion to $73.14

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Single Grain

JUNE 13, 2023

LinkedIn ) For non-gaming apps, in-app ad revenue is anticipated to increase by 6.2%, while for gaming apps, by 19.1%. billion by 2025. Truelist ) 38% of consumers who have encountered voice ads on smart speakers perceive them as less intrusive. Additionally, 39% of consumers find voice ads to be more engaging.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

DECEMBER 24, 2019

It’s no secret that video marketing is effective: 68% of consumers would rather learn about a new product via video than through any other platform, so it was only a matter of time before Amazon rolled out video ads. When video ads were released, Rocco & Roxie Supply Co. And who knows?

CPC 90

CPC Shipping Video Ads Retargeting 90

VideoWeek

OCTOBER 28, 2022

Disney renewed its contract with Formula 1 this week, keeping F1 races on ESPN through the 2025 season. Are YouTube’s Ad Revenue Declines a Short-Term Blip or a Sign of Something More? Amazon Unveils New Video Ad Features Ahead of Q3 Results, read on VideoWeek. Ad of the Week. Disney Keeps Formula 1 on ESPN.

Advertising 52

Advertising Marketing Ad Tech Non-Profit 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025.

Advertising 52

Advertising Finance CPC Brand Awareness 52

MNTN

FEBRUARY 15, 2024

Non-Skippable, 15 to 30-Second HD Ads: Unlike Linear TV – and other forms of digital advertising, like video ads) – CTV ads are non-skippable and can be easily loaded up onto our user interface in a matter of clicks, and launched within the same platform. So, will it go away?

Advertising 98

Advertising Audience Retargeting Food 98

VideoWeek

NOVEMBER 24, 2023

YouTube Plans to Let Advertisers Buy Shorts Ads Separately YouTube is planning to let more advertisers buy ads exclusively on YouTube Shorts, AdExchanger reported this week. The new capability would therefore allow brands to target ads specifically on YouTube Shorts.

Audience 52

Audience Video Ads Media Agency 52

illumin

JANUARY 22, 2024

for 2023-2025 (Source: eMarketer) This comes as Meta continuously develops and improves its app , bringing in new features such as rolling out a web experience for Threads, testing keyword search for New Zealand, Australian and Spanish markets, and conducting focus groups to digital creators to better understand the market.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Brid.tv

MARCH 4, 2024

Storing and distribution of high-resolution video content leads to high energy consumption. In fact, data centers are projected to contribute over 3% of global carbon emissions by 2025. While this may not be alarming at first glance, due to the growing demand within the industry, this number is expected to exceed 14% by 2050.

Advertising 52

Advertising Ad Exchange Ad Inventory Video Ads 52

Single Grain

JUNE 21, 2023

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. Demand Sage ) LinkedIn recommends having 300 followers before running an ad campaign. billion USD in ad revenue. billion USD in ad revenue.

Advertising 98

Advertising Marketing CPC ROI 98