Adtelligent
JULY 19, 2022
Display advertising. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. It serves the same purpose as traditional ads – to draw the attention of the intentional customer and engage the viewer.
Smart-Hub
OCTOBER 5, 2022
What kind of advertisement can be set up on CTV? In-Stream Video Ads: small video ads up to 30 seconds long. Usually, they are integrated at the beginning or at the end of a streaming video, the user cannot skip or scroll past them. Interactive Ads: ads that the user can interact with.
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InMobi
SEPTEMBER 7, 2016
Mobile video consumption is led by millennials - that age group which marketers, brands, recruitment offices and everyone in the world wants to understand. Studies by PwC indicate that by 2020, Millennials are projected to be 50% of the workforce and by 2025 this number is expected to reach 75% in the US.
Lemonads
NOVEMBER 29, 2020
display ads Video Ads The popularity of programmatic ads continues to grow as video continues to become one of the most preferred consumption tools. Digital video Ads, in the US alone, are predicted to grow significantly! Here is an example of an in-stream ad!
VideoWeek
SEPTEMBER 23, 2022
French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.
VideoWeek
MAY 20, 2022
An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent. The survey analysed 286 billion video and display advertising impressions across Innovid’s platform throughout 2021. Disney+ Subs to Outnumber Netflix in 2025.
Single Grain
JUNE 13, 2023
LinkedIn ) For non-gaming apps, in-app ad revenue is anticipated to increase by 6.2%, while for gaming apps, by 19.1%. billion by 2025. Truelist ) 38% of consumers who have encountered voice ads on smart speakers perceive them as less intrusive. Additionally, 39% of consumers find voice ads to be more engaging.
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