Single Grain

JULY 29, 2025

Advanced Advanced Multi-touch Enterprise ABM LinkedIn Campaign Manager Good Basic Limited All Company Sizes AdEspresso Good Moderate Basic SMB Hootsuite Ads Basic Basic Limited Social Media Teams Top 12 AI-Powered LinkedIn Ad Optimization Platforms (2025) #1: Karrot.ai – Best Overall Choice ⭐ Karrot.ai

Retargeting

Single Grain

JULY 25, 2025

As we advance through 2025, choosing the right integration partner has become crucial for B2B success, especially given that account-based marketing programs leveraging LinkedIn achieve a 38% higher sales win rate than traditional approaches. ” Top 12 LinkedIn ABM Integration Services in 2025 1.

ROI

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. Dominance of the giants Google and Meta now account for about half of all advertising spend globally.

Media

Single Grain

JULY 30, 2025

Testing AI-powered LinkedIn ABM creatives for real-time optimization has become the cornerstone of successful B2B marketing strategies in 2025. This analysis is based on publicly available information, verified case studies, and industry research conducted in 2025. The challenge?

ROI

Single Grain

JULY 30, 2025

LinkedIn ABM personalization has reached a tipping point in 2025. ” – ABM Strategy Research, 2025 Methodology Limitations: This analysis is based on publicly available information, verified case studies, and platform demonstrations. Top 12 LinkedIn ABM Personalization Platforms for 2025 1.

Click Through Rate

Single Grain

JULY 17, 2025

Advertisers can utilize smart wearable ads to boost engagement rates, rather than relying on traditional display advertising. As a result, the wearables market has never been larger or more receptive to contextual, utility-driven advertising experiences.

Conversion Rate

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Here’s how to spot the difference and the applications of both.

MarTech

Single Grain

JULY 29, 2025

“The key differentiator in 2025 isn’t having AI capabilities. Terminus – Best for Display Advertising Focus Terminus specializes in display advertising with LinkedIn integration as part of broader programmatic capabilities.

Audience

Digiday

APRIL 15, 2025

This is the first installment in Digiday+ Researchs 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media. In this edition we take a look at retail media.

Retail

VideoWeek

OCTOBER 29, 2024

This is the fourth year in a row that digital video has recorded double digit growth in H1, which IAB UK says indicates that advertisers are prioritising the brand building opportunities and impact offered by video. Video (which IAB classifies as a subset of display advertising) now significantly outsizes non-video display, which reached £2.40

Video Ads

Basis

JUNE 30, 2025

The following antitrust lawsuits are ones to keep an eye on, as they could spark significant structural shifts across the digital advertising ecosystem. Google’s Adtech Antitrust Trial In April 2025, Judge Leonie M. However, she dismissed the DOJ’s claim that Google also holds a monopoly in ad networks.

Retail

Single Grain

JUNE 16, 2025

The Contextual Advertising Renaissance Contextual advertising has experienced a remarkable renaissance as marketers rediscover the power of placing ads based on content relevance rather than user tracking. 66% of ad buyers plan to increase spending on contextual advertising in 2025 , according to the IAB State of Data report.

Retargeting

Adweek

JUNE 20, 2025

Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? As EY’s first brand leader at the partner level, he launched campaigns like “Better Questions” and played a key role in doubling the firm’s size.

Affiliates

Single Grain

AUGUST 2, 2025

According to the ITSMA ABM Benchmark 2025 , marketers who build concentric Lookalike segments around their ICP accounts see a dramatic 64% lift in key ABM KPIs. When LinkedIn identifies a high-propensity prospect, automatically trigger personalized sequences across email, display advertising, and sales outreach.

Audience

VideoWeek

JUNE 27, 2025

Million Bot Scheme DoubleVerify, a media measurement and verification business, has uncovered a fraudulent bot scheme that generated over 35 million spoofed mobile devices in Q1 2025, according to the DV Fraud Lab. million since the start of 2025. .” DoubleVerify Uncovers $2.5 Read more on VideoWeek.

Display Advertising

Ad Monsters

JANUARY 7, 2025

Discover how publishers plan to tackle 2025 with five transformative trendsAI, paywalls, multi-platform strategies, commerce media, and content innovationdesigned to boost revenue and engagement. Similar deals across the industry are projected to generate over $500 million in licensing revenue for publishers in 2025.

Media

Relevant-Digital

SEPTEMBER 25, 2024

Here, we’ve compiled some key highlights from the presentations, covering the state of digital advertising in Europe, the development of programmatic advertising, and media trends for 2025. The report, published in the summer and covering 29 European markets, highlights strong growth in digital advertising. While the U.S.

Media

Digiday

MAY 27, 2025

This is the third installment in Digiday+ Researchs 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming , retail media , display advertising and social media. and its growth shows no signs of stopping.

Display Advertising

Single Grain

JUNE 13, 2023

billion by 2025. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%. native advertising will make up 59.7%

Advertising

Adtelligent

JULY 19, 2022

Display advertising. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Marketers and advertisers use display advertising software to target, purchase, manage, and track display advertisements.

Advertising

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift

Brid.tv

SEPTEMBER 16, 2024

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. This shift has pushed advertisers to allocate more budget toward video. Now, publishers who leverage video ads instead of just display advertising are at an advantage.

Header Bidding

Single Grain

DECEMBER 24, 2019

In the fall of 2019, Amazon launched Sponsored Display, giving advertisers the ability to promote products both on and off of the platform. The company is taking a page out of Google’s playbook with the self-service platform : As we all know, display advertising click-through rates are generally less than 1%.

CPC

Digiday

MAY 25, 2022

This was attributed to “lower traffic to our sites compared to prior year COVID traffic highs, impacting both display advertising and performance marketing revenue” as well as “multiple macro headwinds (e.g., This growth comes less than a year after the publisher launched the paywall for its largest brand, USA Today.

Media

InMobi

SEPTEMBER 7, 2016

Studies by PwC indicate that by 2020, Millennials are projected to be 50% of the workforce and by 2025 this number is expected to reach 75% in the US. In fact, the InMobi network shows that combining mobile video with rich media doubles the time spent on the ad unit and drives phenomenal brand engagement for advertisers.

Video Ads

Digital Remedy

JANUARY 31, 2022

of total digital audio revenues in 2025. Podcasts are playing a huge role in the rise of digital audio advertising. Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. Best Practices for Digital Audio Advertising. this year. In 2022, the number of U.S.

Advertising

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (

Advertising

Brid.tv

APRIL 11, 2024

Just looking at the USA, the time spent viewing digital media is increasing by year and is expected to reach over eight hours a day in 2025, while traditional media consumption (TV, radio, newspapers, magazines, etc.) More and more eyes on digital media channels also mean more opportunities for advertisers to reach a wider audience.

Media

Lemonads

NOVEMBER 29, 2020

Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. Out-stream Ads In-display ads In-Stream Ads In-stream ads are ads that appear in the video player itself. We can expect programmatic advertising to continue to grow.

Advertising

Smart-Hub

OCTOBER 5, 2022

One of the simplest types of advertising in applications. Banner advertising, also called display advertising, consists of static or animated images or media and is usually placed in high-visibility areas on high-traffic websites. Mobile banner advertising is projected to reach approximately 152.6 Banner in-app.

Banner

VideoWeek

MAY 20, 2022

The survey analysed 286 billion video and display advertising impressions across Innovid’s platform throughout 2021. Disney+ Subs to Outnumber Netflix in 2025. Disney+ will overtake Netflix subscriptions in 2025, according to Digital TV Research.

Impressions

VideoWeek

SEPTEMBER 13, 2024

UK Government Pushes Ahead with Junk Food Ad Ban The UK government has confirmed it will push ahead with plans to ban TV ads for unhealthy foods before a 9:00pm watershed from October 1st 2025, and to totally ban online ads for unhealthy foods from that same date.

Food

VideoWeek

SEPTEMBER 23, 2022

Advertising revenues as a whole were strong in Q2, as display advertising revenues grew 28.6 The predicted growth of social commerce from 10 percent of all e-commerce to 17 percent by 2025 will be driven by Gen Z and millennial consumers,” said Walmart. UK publishers’ total digital revenues grew by 12.3

eCommerce

VideoWeek

MARCH 28, 2025

“The stabilisation of display advertising, coupled with the significant growth in video and audio, suggests that publishers are adapting to the evolving digital landscape. DV will keep listening, refining, and improving to ensure that advertisers and publishers can thrive together. percent to $1.31 percent to 4.3

Non-Profit

MNTN

FEBRUARY 13, 2025

This guide explores the latest trends, strategies, and best practices to help B2B brands maximize their performance marketing impact in 2025. Whether in the office or while working from home, your clients are already plugged into these devices where they can easily come across relevant advertising. What Is B2B Performance Marketing?

Marketing

VideoWeek

JANUARY 17, 2025

The deal will see Sincera CEO Mike OSullivan report directly to Green upon completion of the acquisition, which is expected to close in the first quarter of 2025, subject to customary closing conditions. per month, while offering a 69 mid-season pass to cover the rest of the 2024/2025 season. DAZN doubled its monthly price to 39.99

Demand Side Platform