illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Here’s how to spot the difference and the applications of both.

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

Ad Monsters

JANUARY 7, 2025

Discover how publishers plan to tackle 2025 with five transformative trendsAI, paywalls, multi-platform strategies, commerce media, and content innovationdesigned to boost revenue and engagement. Similar deals across the industry are projected to generate over $500 million in licensing revenue for publishers in 2025.

Media 99

Media Conversion Rate Affiliates Retail 99

VideoWeek

OCTOBER 29, 2024

This is the fourth year in a row that digital video has recorded double digit growth in H1, which IAB UK says indicates that advertisers are prioritising the brand building opportunities and impact offered by video. Video (which IAB classifies as a subset of display advertising) now significantly outsizes non-video display, which reached £2.40

Video Ads 52

Video Ads Display Advertising Retail Media 52

Basis

JUNE 30, 2025

The following antitrust lawsuits are ones to keep an eye on, as they could spark significant structural shifts across the digital advertising ecosystem. Google’s Adtech Antitrust Trial In April 2025, Judge Leonie M. However, she dismissed the DOJ’s claim that Google also holds a monopoly in ad networks.

Retail 75

Retail Search Advertising Machine Learning Audience 75

Relevant-Digital

SEPTEMBER 25, 2024

Here, we’ve compiled some key highlights from the presentations, covering the state of digital advertising in Europe, the development of programmatic advertising, and media trends for 2025. The report, published in the summer and covering 29 European markets, highlights strong growth in digital advertising. While the U.S.

Media 52

Media Advertising Retail Cookies 52

Digiday

MAY 27, 2025

This is the third installment in Digiday+ Researchs 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming , retail media , display advertising and social media. and its growth shows no signs of stopping.

Display Advertising 54

Display Advertising Marketing Retail Media 54

Single Grain

JUNE 13, 2023

billion by 2025. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%. native advertising will make up 59.7%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JUNE 16, 2025

The Contextual Advertising Renaissance Contextual advertising has experienced a remarkable renaissance as marketers rediscover the power of placing ads based on content relevance rather than user tracking. 66% of ad buyers plan to increase spending on contextual advertising in 2025 , according to the IAB State of Data report.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Adtelligent

JULY 19, 2022

Display advertising. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Marketers and advertisers use display advertising software to target, purchase, manage, and track display advertisements.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Brid.tv

SEPTEMBER 16, 2024

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. This shift has pushed advertisers to allocate more budget toward video. Now, publishers who leverage video ads instead of just display advertising are at an advantage.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Single Grain

DECEMBER 24, 2019

In the fall of 2019, Amazon launched Sponsored Display, giving advertisers the ability to promote products both on and off of the platform. The company is taking a page out of Google’s playbook with the self-service platform : As we all know, display advertising click-through rates are generally less than 1%.

CPC 90

CPC Shipping Video Ads Retargeting 90

Digiday

MAY 25, 2022

This was attributed to “lower traffic to our sites compared to prior year COVID traffic highs, impacting both display advertising and performance marketing revenue” as well as “multiple macro headwinds (e.g., This growth comes less than a year after the publisher launched the paywall for its largest brand, USA Today.

Media 69

Media Audience Affiliates Display Advertising 69

InMobi

SEPTEMBER 7, 2016

Studies by PwC indicate that by 2020, Millennials are projected to be 50% of the workforce and by 2025 this number is expected to reach 75% in the US. In fact, the InMobi network shows that combining mobile video with rich media doubles the time spent on the ad unit and drives phenomenal brand engagement for advertisers.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

Digital Remedy

JANUARY 31, 2022

of total digital audio revenues in 2025. Podcasts are playing a huge role in the rise of digital audio advertising. Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. Best Practices for Digital Audio Advertising. this year. In 2022, the number of U.S.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

Brid.tv

APRIL 11, 2024

Just looking at the USA, the time spent viewing digital media is increasing by year and is expected to reach over eight hours a day in 2025, while traditional media consumption (TV, radio, newspapers, magazines, etc.) More and more eyes on digital media channels also mean more opportunities for advertisers to reach a wider audience.

Media 52

Media Healthcare Audience CPM 52

Lemonads

NOVEMBER 29, 2020

Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. Out-stream Ads In-display ads In-Stream Ads In-stream ads are ads that appear in the video player itself. We can expect programmatic advertising to continue to grow.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Smart-Hub

OCTOBER 5, 2022

One of the simplest types of advertising in applications. Banner advertising, also called display advertising, consists of static or animated images or media and is usually placed in high-visibility areas on high-traffic websites. Mobile banner advertising is projected to reach approximately 152.6 Banner in-app.

Banner 40

Banner Advertising Video Ads Rich Media 40

VideoWeek

MAY 20, 2022

The survey analysed 286 billion video and display advertising impressions across Innovid’s platform throughout 2021. Disney+ Subs to Outnumber Netflix in 2025. Disney+ will overtake Netflix subscriptions in 2025, according to Digital TV Research.

Impressions 52

Impressions Ad Tech Media Agency 52

VideoWeek

SEPTEMBER 13, 2024

UK Government Pushes Ahead with Junk Food Ad Ban The UK government has confirmed it will push ahead with plans to ban TV ads for unhealthy foods before a 9:00pm watershed from October 1st 2025, and to totally ban online ads for unhealthy foods from that same date.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

SEPTEMBER 23, 2022

Advertising revenues as a whole were strong in Q2, as display advertising revenues grew 28.6 The predicted growth of social commerce from 10 percent of all e-commerce to 17 percent by 2025 will be driven by Gen Z and millennial consumers,” said Walmart. UK publishers’ total digital revenues grew by 12.3

eCommerce 59

eCommerce Media Ad Tech Entertainment 59

MNTN

FEBRUARY 13, 2025

This guide explores the latest trends, strategies, and best practices to help B2B brands maximize their performance marketing impact in 2025. Whether in the office or while working from home, your clients are already plugged into these devices where they can easily come across relevant advertising. What Is B2B Performance Marketing?

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59

VideoWeek

MARCH 28, 2025

“The stabilisation of display advertising, coupled with the significant growth in video and audio, suggests that publishers are adapting to the evolving digital landscape. DV will keep listening, refining, and improving to ensure that advertisers and publishers can thrive together. percent to $1.31 percent to 4.3

Non-Profit 59

Non-Profit Food Media Ad Tech 59

VideoWeek

JUNE 27, 2025

Million Bot Scheme DoubleVerify, a media measurement and verification business, has uncovered a fraudulent bot scheme that generated over 35 million spoofed mobile devices in Q1 2025, according to the DV Fraud Lab. million since the start of 2025. .” DoubleVerify Uncovers $2.5 Read more on VideoWeek.

Display Advertising 52

Display Advertising Media Ad Tech Entertainment 52

VideoWeek

JANUARY 17, 2025

The deal will see Sincera CEO Mike OSullivan report directly to Green upon completion of the acquisition, which is expected to close in the first quarter of 2025, subject to customary closing conditions. per month, while offering a 69 mid-season pass to cover the rest of the 2024/2025 season. DAZN doubled its monthly price to 39.99

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52