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Subscriptions Overtake Display Advertising for UK Digital Publishers

VideoWeek

Subscriptions have overtaken display advertising as the largest driver of digital revenues for UK publishers, according to the latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte. “This milestone has now been met.” ” That shift was driven by a 21.8 percent).

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Transform On-Site Display Challenges into Commerce Media Triumphs

PubMatic

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

Media 119
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Unilever’s Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions

Adweek

Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? She holds an engineering background from Dartmouth College and brings a unique analytical approach to creative marketing challenges.

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CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

Digiday

This is the first installment in Digiday+ Researchs 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media. In this edition we take a look at retail media.

Retail 74
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In With the New: Eight Predictions for Media and Marketing in 2025

VideoWeek

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. Dominance of the giants Google and Meta now account for about half of all advertising spend globally.

Media 52
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Inside the $24 Billion Growth Story of EY With CMO John Rudaizky

Adweek

Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? As EY’s first brand leader at the partner level, he launched campaigns like “Better Questions” and played a key role in doubling the firm’s size.

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If I could double your email revenue, would you listen to me?

Martech

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. What’s more troubling is what companies are spending their money on.

ROI 128