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Google Extends WNBA Changemakers Partnership Through 2025

Adweek

Google is extending its marquee partnership with the league through 2025 as the popularity of women's basketball continues to grow exponentially. One of the WNBA's biggest sponsors is getting further into the game. The announcement comes just ahead of Saturday's WNBA All-Star Game, in primetime for the first time.

Marketing 190
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Streaming Ad Spend Will Surpass Linear by 2025

MNTN

According to a report from TVREV, “FASTs Are the New Cable Part 2: Advertising,” we can expect ad spend on streaming to surpass that of linear by 2025—and by 2027, streaming will account for 68% of ad spend on television ($69 billion out of the total $101 billion expected TV ad spend).

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Worldwide spend on marketing to hit $4.7 trillion by 2025

Martech

trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. This is an increase of $1.1

Marketing 120
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What Does a Chief AI Officer Look Like in the Marketing World?

Adweek

For all of the talk about the jobs AI is expected to replace (that's 85 million, according to the World Economic Forum), it's also expected to create some 97 million new roles by 2025. And the buzziest of these new roles is the position overseeing it all: the Chief AI Officer (CAIO). Major brands like.

Marketing 352
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ITV Profits Plunge By 61%; Half of US Subscription Revenues Will Go To Streaming By 2025; US Approves TikTok Crackdown Bill

Exchange Wire

On today’s ExchangeWire digest: ITV Profits Plunge By 61%; Half of US Subscription Revenues Will Go To Streaming By 2025; US Approves TikTok Crackdown Bill Amidst the TV advertising downturn, ITV has recorded a profit drop of 61% to £193m in [.]

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Following a Slump in Demand, Fewer Electric Vehicle Ads Will Run During Super Bowl 58

Adweek

The first electric vehicle ad to air during the Super Bowl was in 2019, when Audi ran its "Cashew" ad teasing a "thrilling future" in which the brand turns a third of its fleet electric by 2025. By Super Bowl 2022, the number of EV ads jumped to six--roughly mirroring the growth of the category.

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Retail Media’s New Secret Weapon Is Incremental ROAS

Adweek

That's a 22% increase versus 2023, and it's predicted to jump another 18% to nearly $166 billion in 2025. Global spending in the category is expected to hit $140 billion in 2024, per eMarketer. To give those numbers some context, retail media now makes up roughly one-fifth of global.

Retail 289