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In 2025, DDB surpassed its 2023 award tally, earning a total of 112 Lions, including 20 Gold, 37 Silver, and 51 Bronze in addition to the four Grand Prix. ” DDB’s parent company, Omnicom, is due to complete its acquisition of IPG in the second half of 2025. Rebecca Stewart Rebecca is Adweeks Europe brand editor.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Publicis Conseil Wins Cannes Lions Agency of the Year 2025 The French agency took home 18 Lions across campaigns for AXA, Renault, Orange, and more Publicis Conseil is widely regarded as the leading French agency.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Watch All the Cannes Lions 2025 Grand Prix Winners ADWEEK rounds up the top winners from each category across the festival.
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ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line.
Featuring a roster of masterminds within the social media space, from CMOs to content creators, social media managers, and everyone in between, SMW was a positive and healthy incubator of conversations and ideas. By submitting your email, you agree to our Terms of Use and Privacy Policy. Email SUBSCRIBE Loading.
ADWEEK opened the 2025 Media Agency of the Year Awards for entry. The program seeks to recognize media agencies demonstrating innovation and excellence in media planning and buying, Nominations are due Dec.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Ratings Nielsen’s The Gauge Streaming Ratings for May 2025: Streaming Passes Linear Streaming outperformed the combination of broadcast and cable for the first time Streaming is passing linear. drop from the previous month to stand at 20.1%.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights Coke Pops, Maruchan Cools: The Brands Winning and Losing Gen Z in 2025 The 10 brands growing with Gen Z—and the 10 falling behind Gen Z shoppers are expected to surpass Baby Boomers in global spending by 2029.
If you've been coming to CES for the past decade and hit the marketing panels and keynotes, you would think that every year promises a transformation for our business. This year, the pablum finally feels real and potent; artificial and augmented intelligence applied to marketing and advertising dominated the discussions on the stages and in.
See the media distribution ranking below: Nielsen’s May 2025 Distributor Gauge Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Closing out the list, The Roku Channel had 2.5%, up +0.1%, and Scripps had 2.1%, the same percentage share it had in April.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Experiential Marketing Call for Nominations: ADWEEKs 2025 Experiential Awards From the dazzling to the educational, send in your best activations of the year. Enter HERE by Aug. 12: Entry fee increases to $695 Aug.
Ivan Piedra Photography By Mark Mwachiro --> Another successful Social Media Week is in the books, and the 2025 edition did not disappoint. By submitting your email, you agree to our Terms of Use and Privacy Policy. You may opt-out anytime by clicking unsubscribe from the newsletter or from your account. Email SUBSCRIBE Loading.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Social Media Week Social Media Week 2025 Sessions - Day 1 Catch up on all that took place on the first day of SMW By Mark Mwachiro --> Another successful Social Media Week is in the books, and the 2025 edition did not disappoint.
CES 2025 showcased AI as one of the major driving forces behind ad techs evolution, with innovations in personalization, cross-platform measurement, and collaboration. As we delve into the key takeaways from CES 2025, it’s evident that ad tech is going through a significant transformation, but the industry is no stranger to change.
South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. For many marketing professionals, it's a tentpole event on par with CES or Cannes Lions--but offering a different audience and focus. While CES showcases futuristic tech and serves as a.
Since 1998, when the exciting new innovations were DVDs and alarm clocks with nature sounds, CES has kicked off the year for the tech industry. The conference itself has been around since 1967, but didn't settle into its once-a-year, early January cadence until the late 1990s. For the marketing industry, it's an opportunity to scope.
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2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.
At market research firm Kantar's Brand Summit event on May 15, the parent companies of those storied brands, including Mars Wrigley, Diageo, Inspire Brands, and Newell Brands, revealed their strategies for growing in a time of tariffs and economic uncertainty.
Starting in Q4 2025, select advertisers will be able to reach targeted, strategic audiences and measure the impact of their streaming and linear media campaigns within NBCUniversal’s live sports moments. This includes inventory for the Winter Olympics, football coverage, the Premier League, the NBA, and more. Email SUBSCRIBE Loading.
The results follow a nearly six-month review that involved major holding companies, including Publicis, Omnicom, and incumbent WPP, bringing to an end one of the biggest pitches of 2025. In Q1 2025, it reported a 5% dip in revenue and forecast flat to declining revenues for 2025.
Creativity Adobe Doubles Cannes Spend to Court AI-First Creators By Ryan Joe Viagra’s Emotional Rebrand Wins the Cannes Lions Pharma Grand Prix By Audrey Kemp Watch All the Cannes Lions 2025 Grand Prix Winners By Brittaney Kiefer & Audrey Kemp & Cydney Lee Apples Tor Myhren Says AI Will Not Save Advertising in Rallying Cry for Human Creativity By Brittaney (..)
Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. The success of advertising rests on clear, concise, and culturally considerate communication. Everyone was left a little shaken following Mark Zuckerberg's.
WPP agencies collected 168 Lions in total, including one Titanium Lion, 10 Grand Prix (including the Glass Lion for Change), 23 Gold, 53 Silver, and 81 Bronze.
The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and meals--sometimes packing in multiple dinners into the same evening to maximize face-to-face time with clients or potential partners.
Creativity Adobe Doubles Cannes Spend to Court AI-First Creators By Ryan Joe Viagra’s Emotional Rebrand Wins the Cannes Lions Pharma Grand Prix By Audrey Kemp Watch All the Cannes Lions 2025 Grand Prix Winners By Brittaney Kiefer & Audrey Kemp & Cydney Lee Apples Tor Myhren Says AI Will Not Save Advertising in Rallying Cry for Human Creativity By Brittaney (..)
The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech. Discover how to test, learn, and adapt your AI-powered loyalty programs to create highly personalized experiences that resonate with each individual.
GoDaddy, Consul Appliances, and AXA each won a Grand Prix at Cannes Lions 2025 for standout campaigns in B2B marketing, creative data use, and direct impact.
Cannes Lions rep by announcing the 2025 Young Lions winners, who will represent Team USA in Cannes after impressing judges with Gen Z-driven creative work for WhyHunger. NCM celebrated its 10th year as the U.S.
Viagra, Vaseline, and a bold herpes awareness campaign took home top honors in the Health categories at Cannes Lions 2025, each winning a Grand Prix for creative approaches to intimacy, trust, and stigma.
There’s both good news and bad news when it comes to AI, according to Myhren, vice president of marketing communications at Apple, which is Cannes Lions’ 2025 Creative Marketer of the Year. “The Like last year, AI will likely be a hot topic at Cannes Lions. The good news is AI is not going to kill advertising,” Myhren said on stage Monday.
These are the double dippers of the 2025 Super Bowl--maybe it's worth doing a. Not in Super Bowl 59, where advertisers returned to the same well several times, reusing stars and premises like they'd never heard of showing up at the party in the same dress as someone else.
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It was a big, broad, bro-y comedy year in Super Bowl commercials, and if you were prescient enough to have "so many white people" on your casting bingo card, you would have cleaned up. Manifesting pre-game predictions of a "superficial" bowl, brands mostly steered clear of making statements or getting political. They went silly and.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent WPP CEO Mark Read to Exit After 7 Years Search for a successor underway before Read steps down in December Reads exit follows a tumultuous start to 2025. Read’s exit follows a turbulent start to 2025 for WPP.
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