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In 2025, DDB surpassed its 2023 award tally, earning a total of 112 Lions, including 20 Gold, 37 Silver, and 51 Bronze in addition to the four Grand Prix. ” DDB’s parent company, Omnicom, is due to complete its acquisition of IPG in the second half of 2025. Rebecca Stewart Rebecca is Adweeks Europe brand editor.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Publicis Conseil Wins Cannes Lions Agency of the Year 2025 The French agency took home 18 Lions across campaigns for AXA, Renault, Orange, and more Publicis Conseil is widely regarded as the leading French agency.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights Coke Pops, Maruchan Cools: The Brands Winning and Losing Gen Z in 2025 The 10 brands growing with Gen Z—and the 10 falling behind Gen Z shoppers are expected to surpass Baby Boomers in global spending by 2029.
ADWEEK's real-time coverage of Cannes Lions. We're bringing you breaking news, standout campaigns, industry insights, and exclusive moments as they happen. Whether you’re on the ground or tuning in from afar, this is your go-to source for everything Cannes.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ratings Ad-Supported Viewing Sees Gains in Q2 2025 Overall, TV viewing was down during the just-concluded quarter Streaming continues to dominate viewership. share points during the second quarter of 2025. share points during the second quarter of 2025.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Unpacking the Cannes Lions 2025 Award Scandals With the ad world’s glitziest awards under fire, can Cannes Lions fix its credibility crisis? 2025 has marked one of the most controversial Cannes Lions in recent memory.
CES 2025 showcased AI as one of the major driving forces behind ad techs evolution, with innovations in personalization, cross-platform measurement, and collaboration. As we delve into the key takeaways from CES 2025, it’s evident that ad tech is going through a significant transformation, but the industry is no stranger to change.
2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact.
Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Looking to 2025 and beyond, agencies are preparing for a future that is as much about overcoming challenges as it is about capitalizing on new opportunities. Then check out Reality Check: The 2025 Advertising Trends Report.
Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. Clean rooms and data collaboration Data platforms and data collaborations will be a big part of the growing RMN space in 2025.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Experiential Marketing Call for Nominations: ADWEEKs 2025 Experiential Awards From the dazzling to the educational, send in your best activations of the year. Enter HERE by Aug. 12: Entry fee increases to $695 Aug.
The ability to integrate new innovations into existing strategies, while also balancing this innovation with practicality, will define success in 2025. Then, of course, Google walked back its formal cookie deprecation plans, pivoting instead to a user opt-in approach thats set to take place sometime in 2025. billion in the US.
The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech. Discover how to test, learn, and adapt your AI-powered loyalty programs to create highly personalized experiences that resonate with each individual.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Social Media Week Social Media Week 2025 Sessions - Day 1 Catch up on all that took place on the first day of SMW By Mark Mwachiro --> Another successful Social Media Week is in the books, and the 2025 edition did not disappoint.
Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.
Published July 8, 2025 • By Peter Adams and Jessica Deyo State Farm’s “Batman vs. Bateman” pairs comic book mythology with Jason Bateman’s wry humor and influencers like Kai Cenat. Courtesy of State Farm For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic.
As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.
In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing.
Starting in Q4 2025, select advertisers will be able to reach targeted, strategic audiences and measure the impact of their streaming and linear media campaigns within NBCUniversal’s live sports moments. This includes inventory for the Winter Olympics, football coverage, the Premier League, the NBA, and more. Email SUBSCRIBE Loading.
To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. Do these shifts illuminate any broader trends advertisers should look out for in 2025? What challenges are advertisers looking to solve when it comes to CTV?
Heading into 2025, more and more marketers find themselves looking past the hype and the upside and, instead, asking that age-old question: “Oh yeah? billion in 2025. Conclusion The 2025 advertising landscape presents both opportunities and challenges. Key Stat : US CTV ad spending is projected to reach $32.6
2025 will be an interesting year for retail media, especially in the groceries category. The post 6 Platforms That Will Define Retail Media in 2025 appeared first on AdMonsters. In 2023, eMarketer called retail media the third and likely the biggest wave in digital media.
However, one startup’s new partnerships with two major TV manufacturers are just one of the many ways AI was showcased in Las Vegas last week during CES 2025. At CES 2025 last week, a startup called TheTake announced new deals with LG and Samsung, bringing its total footprint to more than 30 million devices.
The big topic of 2024 was third-party cookies – so what’s their status going into 2025? In 2025, marketers will likely continue the cookieless journey they started the year before, diving deep into new, long-term strategies. In 2025 and beyond, cookies are still set to disappear – even from Chrome. It’s just a matter of time.
The results follow a nearly six-month review that involved major holding companies, including Publicis, Omnicom, and incumbent WPP, bringing to an end one of the biggest pitches of 2025. In Q1 2025, it reported a 5% dip in revenue and forecast flat to declining revenues for 2025.
Creativity Adobe Doubles Cannes Spend to Court AI-First Creators By Ryan Joe Viagra’s Emotional Rebrand Wins the Cannes Lions Pharma Grand Prix By Audrey Kemp Watch All the Cannes Lions 2025 Grand Prix Winners By Brittaney Kiefer & Audrey Kemp & Cydney Lee Apples Tor Myhren Says AI Will Not Save Advertising in Rallying Cry for Human Creativity By Brittaney (..)
In 2025, digital marketers should make sure that they: Focus on the convenience and accessibility of at-home health solutions in their messaging. And, well, being that it’s almost 2025, sleep optimization or heart and oxygen monitoring is soaring in popularity. Use user data effectively to craft tailored experiences.
Ad curation isn’t a new concept, but in 2025, advertisers are embracing it with renewed urgency. The Rise of Intentional Media Buying In 2025, intentional media buying isn’t just a best practice—it’s a strategic necessity. The post What’s Driving the Momentum Behind Ad Curation in 2025 appeared first on Basis Technologies.
Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Whats the most promising breakthrough you see for contextual targeting in 2025 (e.g., Ad tech is on the cusp of a major shift.
It has price-locked all of its 2025 vehicle models in response, and is maintaining all of its marketing investments for the year. “It New voice, new marketing era Changing Mercedes-Benz’s brand voice was to “signal a new and fresh era for the brand,” said the exec.
The post AI And Smart Tech: AdExchanger Does CES 2025 appeared first on AdExchanger. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor, we dig into what caught our eye this year.
As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). The post 2025 Predictions: OOH, DOOH, and Beyond appeared first on ExchangeWire.com.
Creativity Adobe Doubles Cannes Spend to Court AI-First Creators By Ryan Joe Viagra’s Emotional Rebrand Wins the Cannes Lions Pharma Grand Prix By Audrey Kemp Watch All the Cannes Lions 2025 Grand Prix Winners By Brittaney Kiefer & Audrey Kemp & Cydney Lee Apples Tor Myhren Says AI Will Not Save Advertising in Rallying Cry for Human Creativity By Brittaney (..)
AI was a popular topic at the Spring 2025 MarTech Conference in late March. The post 5 things we learned about AI at the Spring 2025 MarTech Conference appeared first on MarTech. While we didn’t search through the transcripts of every session and panel discussion, AI was likely mentioned in every single one.
Convergent TV FanDuel Sports Network Names Jim Keller Ad Sales Lead By Mark Mwachiro Streaming Ratings, Week of June 23: Netflix’s Squid Game Plays Its Way to First Place By Mark Mwachiro The TV-Themed 2025 Comic-Con Activations You Need to See By Saleah Blancaflor E!
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent WPP CEO Mark Read to Exit After 7 Years Search for a successor underway before Read steps down in December Reads exit follows a tumultuous start to 2025. Read’s exit follows a turbulent start to 2025 for WPP.
Digital share: Digital ads (including streaming, online news, and magazines) could make up 82% of total revenue in 2025. market: The largest ad market globally, the US, is set to reach $379 billion in revenue by 2025. next year and a further 3% in 2025. Chinas surge: Chinas ad market is expected to grow by 13.5% Whats next?
Across the 2025 winners, themes include a continued embrace of short-form video, a rise in interactive storytelling through formats like VR and AR, and a focus on collaboration to drive engagement and innovation. This years Digiday Media Awards winners celebrate the power of partnerships and emerging technologies.
The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. AI-Driven Ad Personalization 2025 is set to witness a significant shift towards AI-driven personalization in Amazon advertising. Did we miss anything?
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billion in ad revenue from YouTube in the first quarter of 2025. The announcement arrives as YouTube continues to grow in importance for advertisers. The platform boasts 2.53 billion active users, and Google reported $8.93
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