Martech Series

OCTOBER 7, 2022

billion by 2025, according to Research and Markets. And, with the betting industry only saturating further, companies cannot afford to suffer from low ROI and poor campaign performance. A global statistic from Casino.org suggests that almost 26% of the world’s population bets, and the global market is expected to grow from $76.79

Affiliates 89

Affiliates ROI Ad network Cookies 89

Martech Series

MARCH 1, 2023

The end result, and arguably the most powerful, is the ability to connect and activate cookieless first-party data audiences across all the digital pathways and media channels for maximum marketing ROI and effect, at the individual level.”

Audience 73

Audience Cookies MarTech ROI 73

Martech Series

FEBRUARY 6, 2023

“Code generation is an obvious application for AI, given the magnitude of the software development market and the clear ROI associated with productivity gains. It’s a space where the best technology will win because the open ecosystem allows for easy distribution of the best product.

Education 52

Education ROI Impressions MarTech 52

Martech

SEPTEMBER 27, 2021

Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel. The same study also predicts that by 2025, 20 percent of direct-to-consumer revenue will come from recurring customer relationships, leading to a 10X increase in first-party data collection.

MarTech 97

MarTech ROI Cookies Marketing 97

Digital Remedy

DECEMBER 30, 2021

CTV ad revenue growth will decrease slightly, following the huge spike, however, CTV ad spend will gain share of overall digital ad spending through 2025, passing 10% by 2024. The future of CTV ad spending is bright—more than doubling in 2025 to surpass $30b. Gen Z and Millennial users will continue to increase through 2025.

Advertising 52

Advertising Ad Space CPA Impressions 52

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

Banner Flow

DECEMBER 16, 2021

By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025. With so many new and established social media options, it can be hard to know where to position your advertising efforts to get the best ROI for your brand.

Media 98

Media Advertising ROI Entertainment 98

Martech

APRIL 3, 2023

Up to 80% of B2B sales interactions between buyers and sellers will be happening in digital channels by 2025, according to Gartner. ROI: This involves measuring the cost of implementing your strategy and comparing it to the revenue generated from your chatbot.

Conversion 122

Conversion Conversion Rate Marketing Audience 122

VideoWeek

MAY 3, 2024

The company expects total revenues to be down across 2024 as a whole due to its print business, but is eyeing a return to growth in 2025. The publisher, which owns USA Today and a host of local news brands, saw 8.1 percent growth in total digital revenues year-on-year, with 5.3 percent growth in digital ad revenues.

Video Ads 52

Video Ads Ad Tech Media Audience 52

Advendio

MARCH 29, 2023

Digital transformation also allows retail advertisers to modify their messaging in order to enhance the overall shopping experience, boost sales, and improve ROI. Spending on programmatic advertising in the US is predicted to reach $271 billion in 2025, up more than $100 billion from 2021.

Retail 68

Retail Machine Learning Media Real Estate 68

InMobi

JANUARY 31, 2022

.” she shared, “Backed by changing consumer preferences, content consumption patterns, and technological developments, the Live commerce market is expected to reach $4-5 billion by 2025, in India alone.” ” Watch the full session here. “To build Mobile Maturity,” Rajesh said, “brands need to: 1. .

ROI 52

ROI Communications Marketing Advertising 52

PrograMetrix

JUNE 9, 2021

CBD use and demand will continue to grow, with some analysts estimating the industry to be worth $20 billion by 2025. From a marketing perspective, CBD brands that clearly articulate the health and wellness benefits of their products to potential customers drive higher ROI.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Banner Flow

DECEMBER 16, 2021

By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025. With so many new and established social media options, it can be hard to know where to position your advertising efforts to get the best ROI for your brand.

Media 52

Media Advertising ROI Entertainment 52

Digital Remedy

MARCH 9, 2022

By 2025, the combined U.S. marketing professionals considered CTV more effective than linear TV at driving advertising ROI and managing frequency. Consumers are now watching TV across more devices, apps, and publishers than ever before. The research found that U.S.

Advertising 52

Advertising Audience CPA Media 52

Digital Remedy

MARCH 9, 2022

By 2025, the combined U.S. marketing professionals considered CTV more effective than linear TV at driving advertising ROI and managing frequency. Consumers are now watching TV across more devices, apps, and publishers than ever before. The research found that U.S.

Advertising 52

Advertising Audience CPA Media 52

Smart-Hub

NOVEMBER 29, 2023

The number of CTV users among Millennials (only in the US) has already reached almost 57 million, and by 2025, this rate is expected to exceed 62.5 For instance, ExplorAds achieved a 487% ROI growth within 4 months, and with SmartHub, you can reach the same heights. Sign up now and increase your advertising income!

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

VideoWeek

MARCH 21, 2024

billion in 2025, making up 23.5 percent last year, according to the report, and will grow 10 percent in both 2024 and 2025, yielding an incremental $30 billion. In-stream and user-generated video conent are additionally forecast to pick up pace in 2025, according to the research. percent of all digital advertising in the US.

Retail 98

Retail Media ROI Ad Tech 98

VideoWeek

APRIL 26, 2024

The study also showed that TV has an average full profit ROI of £5.61 By comparison, online video (predominantly YouTube) has an average full profit ROI of £3.86 “We are very diligent in pre ROI analysis and very diligent in post event analysis to ensure that we understand whether the spending is effective.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Monetize More

MAY 16, 2023

According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. CTV advertising is a rapidly growing segment of the digital advertising industry, with a projected CAGR of over 20% from 2020 to 2025.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Lemonads

SEPTEMBER 23, 2021

Therefore, if a company isn’t receiving valid leads while paying out commissions for each conversion, it’ll be impossible to generate a positive return-on-income (ROI) from the investment. Remember, one of the main benefits of affiliate marketing is that it’s performance-based.

Affiliates 52

Affiliates Conversion Advertising Education 52

InMobi

DECEMBER 13, 2019

There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. What is the ROI that you are looking for?” Does it all fall off a cliff in 2020? Answer: likely not. Everything is performance.

Advertising 52

Advertising Banner Marketing Rich Media 52

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. billion by 2025. At the same time, it can bring significant ROI and spread brand recognition, which is incredibly lucrative to medium-sized businesses.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech Series

NOVEMBER 7, 2022

Leading industry analyst Gartner says over 70% of new IAM implementations by 2025 will be Converged. This reduces ROI and discourages customers from completing the purchase. The product was engineered specifically with features for the mid-market, and for easy implementation, management, and high ROI.

ROI 82

ROI MarTech Marketing Advertising 82

Martech

MARCH 22, 2022

Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1 Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025. billion in 2025. billion users as of 2021 to 4.5 billion in 2021 to $97.1

Marketing 119

Marketing Communications ROI Audience 119

NewProgrammatic

MAY 10, 2022

Increasing AOV means that with the same marketing efforts and spending, the brand generates higher ROI. The conservative projections show that by 2025 the global BNPL volume will rise to $680 billion. The impressive transaction volumes are also something that should speak directly to advertisers’ hearts.

Marketing 52

Marketing Impressions Audience Advertising 52

VideoWeek

FEBRUARY 16, 2024

MLB Pitches D2C Streaming Service Major League Baseball (MLB) is looking to launch its own streaming service for the 2025 season, the organisation’s commissioner has revealed. “For M6 Publicité, this is the opportunity to accelerate the development of Segmented TV and to confirm its growth ambitions in this growing market.”

Marketing 52

Marketing Media Entertainment Agency 52

Single Grain

JUNE 5, 2023

Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025. Statista ) AR advertising is expected to be worth $198 billion by 2025. Forbes ) Mobile commerce sales will amount to $710 billion by 2025. Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JUNE 13, 2023

billion by 2025. Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. WebFX ) The number of mobile users will reach 7.49

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. billion by 2025: The COVID-19-related lockdowns that forced people to spend more time indoors also led to the increased adoption of social media. Higher ROI.

Media 145

Media Machine Learning Marketing ROI 145

Single Grain

FEBRUARY 1, 2023

Truelist ) If your business is still not investing in CRO tools, you should start doing so because companies using CRO tools get a whopping average ROI of 223%! Wpbegginer ) Next time you invest in an SEO campaign, remember that having a dedicated conversion rate optimization budget can increase ROI by 30%. on e-commerce websites.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

MNTN

FEBRUARY 15, 2024

Advertisers often struggle to obtain real-time data or detailed insights into how their audience engages with their ads, making it challenging to assess ROI accurately. Ad Skippers : With the advent of DVRs and the habit of fast-forwarding through commercials, the effectiveness of linear TV ads has diminished. So, will it go away?

Advertising 98

Advertising Audience Retargeting Food 98

Single Grain

JUNE 21, 2023

LinkedIn ) LinkedIn is expected to have 1 billion users by 2025. Influencer Marketing Hub ) Ad Costs and ROI LinkedIn Statistics 58% of marketers say LinkedIn posts and ads generate the best value in terms of ROAS. Sprout Social ) 73% of B2B marketers say video had a positive impact on their ROI. quarterly growth in reach.

Advertising 98

Advertising Marketing CPC ROI 98

VideoWeek

JUNE 30, 2023

UK Consumer Spending on Streaming to Overtake Pay-TV in 2025 UK households will spend more on streaming services than pay-TV packages by 2025, PwC has forecast. In 2025, British consumers are predicted to spend £4.2 Read more on VideoWeek. billion on SVOD memberships (such as Netflix and Disney+), versus £4.1

Video Ads 52

Video Ads Marketing Ad Tech Media 52

VideoWeek

JUNE 5, 2023

Make the most of linear TV TV viewing continues to fragment, with ultra-light viewers (those watching 15 minutes or less per day) set to make up a third of viewers by 2025. At the same time, TV remains the single biggest driver of ROI for most advertisers. So how do we reconcile these two seemingly contradictory phenomena?

Audience 59

Audience Agency Media Communications 59

Single Grain

DECEMBER 24, 2019

If you’re simply throwing products onto websites and apps, you probably won’t see much ROI. Maybe by 2025, they’ll catch up to Facebook and Google! The company is taking a page out of Google’s playbook with the self-service platform : As we all know, display advertising click-through rates are generally less than 1%. And who knows?

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

FEBRUARY 17, 2022

billion from 2020 to 2025, accelerating at a CAGR of 11%. Single Grain is an ROI-focused, full-service digital marketing agency focused on growing your SaaS business. Their expert teams create personalized marketing strategies for each client that are data-driven, get a high ROI and increase conversion rates. Content marketing.

Agency 59

Agency SEO Marketing ROI 59

Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52