Digiday

MARCH 25, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify Earlier this year, Janice Min, CEO of The Ankler, said that she’s expecting to hit $10 million in annual revenue in 2025. During a podcast recording with Digiday, Min revised that statement to say, “We have a shot of getting to that number this year.”

Entertainment 72

Entertainment Advertising Audience Media 72

MNTN

MARCH 14, 2024

While the service’s revenues have been growing, its audience is saturated — reaching more than three-fourths of the entire American streaming subscription market. By 2025, Netflix’s portion of the streaming revenue pie is expected to drop from 32.4% As a result, Netflix isn’t growing as fast as many of its competitors.

Audience 98

Audience Marketing 98

Martech

APRIL 6, 2022

This proprietary stack is designed to drive conversions and target audiences via custom data sets. It can also retarget desired audiences across environments, from CTV to mobile, to DOOH and in-app. They also provide new opportunities for audience interaction via QR codes. billion by 2025, more than double the 2021 total of $14.44

Retargeting 97

Retargeting Audience Conversion MarTech 97

MNTN

MARCH 7, 2024

Not only do ad-supported streaming audiences officially outnumber cable TV viewers, but AVOD viewership is expected to more than double the number of pay TV subscribers by 2027. The platform formerly known as HBO Max will begin to restrict the practice later this year, with a wider rollout expected in 2025.

Advertising 98

Advertising Finance Audience Marketing 98

VideoWeek

FEBRUARY 28, 2024

YouTube and Meta are expected to see their video ad revenues in India grow in the mid- to high-teen percentages until 2025. The research also found that regional language users account for 57 percent of the total internet user base, creating opportunities to reach audiences outside of English-speaking content.

Video Ads 106

Video Ads Communications Audience Media 106

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025. Get a better hold on what content the audience is looking for, and where. Get MarTech!

Audience 138

Audience eCommerce Entertainment Media 138

Martech

JANUARY 25, 2022

“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” billion by 2025. The majority of influencers (around 40%) have niche audiences of 5,000 or less. billion in 2021 to $22.2 The research was based primarily on data from 1.6

Marketing 97

Marketing Audience Education MarTech 97

PubMatic

MARCH 14, 2024

And this trend is expected to only continue; by 2025, adults in the US will spend over an hour longer consuming digital video content than they will watching traditional TV, according to eMarketer. We are helping to future-proof audience targeting strategies ahead of a cookieless future.

Advertising 91

Advertising Education Entertainment Media 91

illumin

APRIL 23, 2024

Since 2016 the company has brewed over 13 billion of its beers with 100% renewable electricity and aims to do so for its entire supply by 2025. They’re doing the hard part of building environmentally sustainable practices into their business and using Earth Day as an effective time to share those initiatives with their audience.

Entertainment 52

Entertainment Electronics Education Ad Tech 52

Martech

AUGUST 19, 2021

billion by 2025, expanding at a compound annual growth rate (CAGR) of 34% between now and 2025. The CDP Institute, an organization that provides vendor-neutral information about customer data management in general and CDPs in particular, expected industry revenue to reach at least $1.3 billion in 2020.

MarTech 120

MarTech Marketing Audience 120

illumin

DECEMBER 6, 2023

per user, per hour by 2025. And when using both platforms, how can marketers tailor their content to the best target audiences? In addition to giving marketers access to a large and diverse audience, Facebook’s ads manager functions almost as its own DSP, allowing marketers to purchase programmatic ads directly on Facebook itself.

Audience 80

Audience Ad Tech Advertising Communications 80

Basis

FEBRUARY 15, 2024

It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. Today, we’re digging into all this and more as we explore the state of digital audio in 2024.

Advertising 82

Advertising Cookies Audience Banner 82

illumin

OCTOBER 6, 2023

By following user trends and behavior, marketers can predict which changes might be coming down the pipeline, but also what their target audience is looking for when logging in. The app is predicted to be the top social app in daily minutes used by 2025. This is where following trends becomes essential.

Media 89

Media Audience Ad Tech Video Ads 89

MNTN

JUNE 9, 2023

By 2025, 72% of Americans will no longer have cable TV of any sort. To keep the audience they’re hemorrhaging, cable is looking to its successor for answers. CTV Means Choices for Viewers and Advertisers Alike For a while there, advertisers buying on linear TV seemed not to notice how rapidly TV’s audience was shifting.

Audience 119

Audience Entertainment Advertising Marketing 119

Ad Monsters

FEBRUARY 13, 2024

Every year, advertisers pay top dollar to feature their ads during the Super Bowl because they know they will reach a large audience. Yet, even more than large audience engagement, the event assures that the ads catch users’ attention. We already know that a Disney standalone ESPN streaming service will hit the streets in 2025.

Audience 52

Audience Retail Advertising eCommerce 52

VideoWeek

JANUARY 3, 2024

French TV measurement body Médiamétrie has kicked off the new year with a revamped audience panel, bringing more internet-delivered TV viewing under the lens of its Médiamat panel. This in turn means that these channels and TV shows may receive lower-than-accurate audience scores.

CPM 52

CPM Audience Agency Media 52

MNTN

MARCH 14, 2024

Well, they’re answering to Wall Street and their audiences, so it’s in their best interest to improve the ad-supported model until it plays just as smoothly as linear. Show creators don’t want their art to suffer anymore than advertisers want their ads to clash with, much less spoil, the content they’re served on. And networks?

Pharmaceuticals 105

Pharmaceuticals Advertising Audience Marketing 105

Martech Series

FEBRUARY 19, 2023

“Our mission is to help marketers stay ahead of the curve and harness the power of artificial intelligence to create meaningful and effective campaigns that resonate with their target audience.”

Machine Learning 82

Machine Learning ROI Audience MarTech 82

Ad Rants

SEPTEMBER 27, 2022

However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. AI in webinars will be able to understand and predict the disengagement of the audience. But that's just not it.

Machine Learning 147

Machine Learning Marketing Audience Media 147

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. Perhaps this new technology can help marketers reach audiences on mobile? billion by 2025. times more engaging than longer-form content.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Martech Series

SEPTEMBER 15, 2022

Gartner predicts that by 2024, 60% of the data used for the development of AI and analytics projects will be synthetically generated, and that by 2025 20% of test data will be synthetically generated. Marketing Technology News: Xperi Showcases Integrated Product Offerings Including Award-Winning TiVo OS, Pay-TV and Vewd….

Machine Learning 81

Machine Learning MarTech Audience Marketing 81

Martech

MAY 9, 2022

In fact, Gartner said that by 2025 almost 80% of B2B interactions between suppliers and buyers would happen through digital channels — and that was before the 2020 pandemic accelerated digital even further. . The audience is a much bigger part of the experience.” ” Source: Mark Bornstein. Processing.Please wait.

Audience 96

Audience Conversion MarTech Marketing 96

Martech Series

JUNE 7, 2022

The Social Commerce industry is expected to grow to $80 billion by 2025 in the U.S. . “Brands are seeing an average of 6:1 return on investment with Influencer Marketing and we want to give more brands an opportunity to discover and partner with influencers to grow their business.”. Adrian Capobianco, CEO, BILI.

Finance 87

Finance Communications MarTech Audience 87

Basis

MAY 18, 2022

million in 2025 , representing 95.7% audience penetration, up from 78.3% Quick Marketing Tips for Digital Advertisers: Ensure all your web pages are optimized with responsive page design so they render nicely on mobile devices and are set up to better engage mobile-first audiences. By 2025, there will be 45.4 up from 31.7

Media 71

Media Entertainment Audience Communications 71

Martech Series

SEPTEMBER 8, 2022

billion in 2025. Providers of exclusive CTV ad inventory and first-party TV audience data, such as LG Ads Solutions, help brands optimize spend across all platforms and services, and are increasingly important to CTV media planning and buying. billion in 2022 to $32.8 These key hires help accelerate our existing momentum even further.

Media 77

Media Ad Inventory MarTech Communications 77

Martech Series

JULY 29, 2022

Bought email lists: If your email list contains a historical list of email addresses you’ve bought, remove them from your list as they’re not exclusive or relevant to your business and don’t accurately represent your audience. billion users by 2025. Email audience. Email List Scrubbing Best Practices. Good hygiene schedule.

ROI 92

ROI Marketing Conversion Rate Audience 92

Basis

FEBRUARY 22, 2023

While US college enrollment has been on the decline since 2010 , a drop-off in birth rates during the Great Recession of 2008 is set to dramatically shrink the college-age population starting in 2025. If reading this made your blood pressure spike, stick with us!

Education 52

Education Marketing Audience Machine Learning 52

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 64

Brand Lift Advertising Cookies Impressions 64

MNTN

JUNE 27, 2022

The viewership of this channel is also expected to climb, surpassing linear audiences by 2025 with 235.5 Ultimately, despite the decline estimated for linear TV audiences and ad spend, brands can still expect to have a strong TV-based ad channel to advertise through in the form of Connected TV. billion by the end of 2026.

Viewability 52

Viewability Audience Advertising Media 52

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

Conversion 125

Conversion Conversion Rate Marketing Audience 125

VideoWeek

SEPTEMBER 5, 2023

These channels will introduce US audiences to popular shows that embody our core brand values, bringing Channel 4’s unique tone of voice and our rich British culture to the US FAST market.” In 2022, digital advertising accounted for 22 percent of total revenues, and the company aims to increase this to 30 percent by 2025.

Advertising 52

Advertising Entertainment Audience Marketing 52

Martech Series

JUNE 10, 2022

Sports viewership is dramatically changing in today’s consumer landscape, and by 2025, more than 25% of Americans are expected to watch live sports digitally. While broadcast and cable networks have dominated the sports viewership market, a new era is on the horizon. .

MarTech 84

MarTech Marketing Media Audience 84

Basis

JANUARY 24, 2024

On top of that, institutions will soon have to grapple with the college enrollment cliff , which promises to significantly reduce undergraduate enrollment starting in 2025, making it all the more urgent for colleges and universities to market themselves effectively and efficiently. The good news?

Education 52

Education Advertising Marketing Cookies 52

Basis

DECEMBER 5, 2022

By 2024, however, that share will drop to 51.0%, and trend lines suggest this number will slip below 50% for the first time ever in 2025. In short, targeted audience strategies and an omnichannel media presence will be key to reaching business decision-makers wherever they’re working. In 2019, 71.0% What does this mean for advertising?

Marketing 52

Marketing Machine Learning Audience Media 52

Basis

DECEMBER 5, 2022

By 2024, however, that share will drop to 51.0%, and trend lines suggest this number will slip below 50% for the first time ever in 2025. In short, targeted audience strategies and an omnichannel media presence will be key to reaching business decision-makers wherever they’re working. In 2019, 71.0% What does this mean for advertising?

Marketing 52

Marketing Machine Learning Audience Media 52

Basis

SEPTEMBER 12, 2023

Not only had undergraduate enrollment declined for eight consecutive years pre-pandemic, but colleges and universities must now prepare for an undergraduate enrollment cliff that will begin in 2025. Virtual events are a great way to show key audiences that your higher education brand knows how to do digital.

Education 69

Education Marketing Audience Retargeting 69

Martech

MARCH 11, 2022

(Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S. reached a record $10.73 Source: Statista ) Mobile game consumer spend reached $116 billion in 2021 – $16 billion more than in 2020. Source Data.ai ) User penetration is expected to hit 28.5% Statista) Mobile gamers play 10+ hours a week, on average.

Advertising 111

Advertising Pop-Up Banner Video Ads 111