NewProgrammatic

MAY 10, 2022

By offering interest-free installments, Buy Now Pay Later services appeal to audiences concerned about their spending and seek chances to utilize a privacy-oriented and cheaper format of consumer credit. Buy Now Pay Later offers have a rather characteristic audience that could be shortly described as purchase-driven. Growing user-base.

Marketing 52

Marketing Impressions Audience Advertising 52

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. of total digital audio revenues in 2025. Measuring the Effectiveness of Digital Audio Ads. this year.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. to reach the right audience.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Digital Remedy

DECEMBER 3, 2021

As consumer viewing habits continue to shift away from cable and towards streaming services at increasing levels, ad dollars continue to migrate towards these channels as well. CTV ad spending is expected to increase 40% in 2021, totaling over $14.4b. households will have a connected TV in 2021, and 87% will own one by 2025.

Conversion 52

Conversion Ad Space Advertising Media 52

Lemonads

NOVEMBER 29, 2020

The sale works by auction and the starting price of the individual spaces is generally higher than those of an open market. Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

NOVEMBER 10, 2023

The deal follows MiQ’s acquisition of AirGrid, a privacy-first audience platform, in November 2022. Experian’s syndicated audiences, which include consumer demographics, spending models and property data, will be integrated into PubMatic’s omnichannel inventory, across mobile, web, in-app and CTV. “By percent annual growth.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

MAY 20, 2022

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. Disney+ Subs to Outnumber Netflix in 2025. Disney+ will overtake Netflix subscriptions in 2025, according to Digital TV Research.

Impressions 52

Impressions Ad Tech Media Agency 52