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2025

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The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

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Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

NOVEMBER 29, 2020

The sale works by auction and the starting price of the individual spaces is generally higher than those of an open market. Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads.

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AdTech Trends

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

Programmatic Advertising: Make It Part Of Your Advertising Strategy!

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