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What Are the Challenges and Opportunities of In-Game Advertising?

Clearcode

billion annually in 2025 , growing from $197 billion USD in 2022. Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. billion annually in 2025. The global gaming market is predicted to reach US$286.8

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The Undeniable Opportunity of Digital Audio Advertising

Digital Remedy

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. of total digital audio revenues in 2025. Measuring the Effectiveness of Digital Audio Ads. this year.

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The WIR: The Trade Desk Shares Slide Over Q4 Outlook, Roblox Launches Video Ads, and Reach Cuts Ten Percent of its Workforce

VideoWeek

Publishers will earn from either video impressions, where the ad is shown for two seconds and meets certain viewability criteria, or video completions, which have to meet the same viewability criteria. The deal follows MiQ’s acquisition of AirGrid, a privacy-first audience platform, in November 2022.