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The Convergence of Linear and Digital TV Advertising

Digital Remedy

As the way audiences consume TV content has changed dramatically, advertisers have shifted media spend to follow. By 2025, the combined U.S. ad spending on linear and connected TV (CTV) platforms will exceed $93b, from just under $80b this year—all of that growth will come from CTV. The Best of Both Worlds.

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The Convergence of Linear and Digital TV Advertising

Digital Remedy

As the way audiences consume TV content has changed dramatically, advertisers have shifted media spend to follow. By 2025, the combined U.S. ad spending on linear and connected TV (CTV) platforms will exceed $93b, from just under $80b this year—all of that growth will come from CTV. The Best of Both Worlds.

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Buy Now Pay Later marketing in 2022. Brands and market overview

NewProgrammatic

As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. Buy Now Pay Later offers have a rather characteristic audience that could be shortly described as purchase-driven. Who are BNPL users? Growing user-base.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. million video game users in the United States alone, representing a sizable untapped audience for most brands.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. million video game users in the United States alone, representing a sizable untapped audience for most brands.

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The Undeniable Opportunity of Digital Audio Advertising

Digital Remedy

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. of total digital audio revenues in 2025. Reach – Number of unique people who heard your ads. this year.

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Meta advertising: what you need to know

illumin

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. to reach the right audience.