illumin
JANUARY 16, 2024
eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. per user, per hour by 2025. This is going to continue next year, with both Reels and Instagram Search growing in popularity with users.
Digital Remedy
DECEMBER 30, 2021
CTV/OTT Will Continue To Lead The Digital Ad Space. CTV ad revenue growth will decrease slightly, following the huge spike, however, CTV ad spend will gain share of overall digital ad spending through 2025, passing 10% by 2024. Gen Z and Millennial users will continue to increase through 2025.
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Digital Remedy
MARCH 9, 2022
By 2025, the combined U.S. ad spending on linear and connected TV (CTV) platforms will exceed $93b, from just under $80b this year—all of that growth will come from CTV. Backed by over 20 years of experience in the ad space, Digital Remedy is a leading media partner for advertisers looking to maximize their advertising efforts.
Digital Remedy
MARCH 9, 2022
By 2025, the combined U.S. ad spending on linear and connected TV (CTV) platforms will exceed $93b, from just under $80b this year—all of that growth will come from CTV. Backed by over 20 years of experience in the ad space, Digital Remedy is a leading media partner for advertisers looking to maximize their advertising efforts.
NewProgrammatic
MAY 10, 2022
As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. The impressive transaction volumes are also something that should speak directly to advertisers’ hearts. Top-performing GEOs.
illumin
DECEMBER 14, 2023
In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.
illumin
DECEMBER 14, 2023
In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.
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