Remove 2025 Remove Ad Space Remove Display Advertising Remove Impressions
article thumbnail

The Undeniable Opportunity of Digital Audio Advertising

Digital Remedy

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% of total digital audio revenues in 2025. Podcasts are playing a huge role in the rise of digital audio advertising. Reach – Number of unique people who heard your ads.

article thumbnail

Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

Advertisers and publishers work with display networks such as Google, Microsoft, or Snapchat to facilitate the buying and selling of ad slots. Publishers generate revenue based on the clicks and impressions data collected by the display network. Here is an example of a programmatic display ad!

article thumbnail

The WIR: US Senators Introduce a Bill to Break Up Google’s Ad Tech, Next 15 Agrees £310 Million Takeover of M&C Saatchi, and CTV Video Impressions Overtake Mobile

VideoWeek

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. CTV Overtakes Mobile on Video Impressions. Disney+ Subs to Outnumber Netflix in 2025.